The Global Wellness Tourism Market Size is estimated to register 12.8% growth over the forecast period from 2023 to 2030.
The market growth is driven by an increasing People who are becoming more health-conscious and seeking ways to improve their physical and mental well-being. This has led to a surge in wellness-related travel. Leading Companies focusing on Aging Population, Global Wellness Economy, Mental Health Focus, Sustainable and Eco-Friendly Practices, Technology Integration, and others to boost market shares in the industry.
Wellness tourism is a rapidly growing segment of the travel industry that emphasizes travelers' physical and mental well-being. It includes various niches like spa, fitness, holistic medicine, and mental health. The industry caters to a diverse range of age groups, and sustainability, technology integration, and government initiatives are shaping its growth. The pandemic has accentuated health and safety concerns, while social media and influencers play a significant role in shaping consumer choices. In the future, wellness tourism is expected to continue expanding and diversifying as people increasingly prioritize their health and seek wellness-focused travel experiences.
Adventure and wellness have merged in the wellness tourism industry, breaking down the traditional divide between physically demanding adventure travel and relaxation-focused wellness. This trend offers travelers holistic well-being experiences, combining activities like hiking, yoga, and surfing with mindfulness and spa treatments. It caters to a broader audience, enhances the appeal of wellness tourism, and takes place in scenic natural settings, aligning with the shift in consumer preferences towards comprehensive, balanced travel experiences.
The wellness tourism market is experiencing a surge in demand for wellness technology, driven by travelers' desire for personalized and improved well-being experiences. This technology includes wearables, wellness apps, and online platforms that allow travelers to customize their wellness journeys, monitor their health, and access guided workouts and relaxation tools. It seamlessly integrates with traditional wellness offerings, provides data-driven insights, supports post-trip wellness maintenance, and has gained momentum due to concerns. This trend is reshaping the wellness tourism market and presents opportunities for innovation and growth.
Corporate wellness travel is a growing trend aimed at improving employee well-being and productivity by offering wellness-focused travel experiences as an employee benefit. These programs include team-building retreats, spa getaways, fitness trips, and mindfulness retreats, helping reduce stress, prevent burnout, and enhance job satisfaction. Companies are increasingly recognizing the positive return on investment (ROI) associated with wellness travel, as it attracts and retains top talent, fosters a healthier, more motivated workforce, and responds to the heightened focus on employee mental health, making it an integral component of the wellness tourism market.
The Global Wellness Tourism Market is analyzed across Primary Wellness Travel, Secondary Wellness Travel, and others. Secondary Wellness Travel is poised to register the fastest growth. Secondary wellness travel is a rising trend in the wellness tourism market where travelers integrate wellness activities and experiences into their trips, even when the primary purpose of travel is not wellness-related. This can include adding yoga, spa visits, or fitness activities to business or leisure travel, selecting destinations known for their wellness offerings, and using wellness apps and digital content to maintain well-being routines while traveling. The trend underscores the growing importance of health and well-being in travelers' journeys, aligning with a broader shift toward holistic well-being in all aspects of travel.
The Global Wellness Tourism Market is analyzed across various Services including Transport, Lodging, Food and beverage, Wellness Activities, Shopping, and others. Of these, Transport held a significant market share in 2023. Transportation is a vital component of the wellness tourism market, as it determines how travelers reach their wellness destinations and move between wellness activities. The choice of transportation, including eco-friendly options and wellness amenities, plays a pivotal role in enhancing the overall wellness experience. Travelers may select transportation methods based on their wellness goals, whether for eco-conscious travel, stress reduction, or access to remote wellness destinations. Seamless transfers between transportation hubs and the integration of digital wellness tools also contribute to the well-being of travelers throughout their journeys, making transportation a key consideration for both wellness travelers and providers.
By Type
By Travel Purpose
By Service
By Travel Type
By Region
*List not exhaustive
Wellness Tourism Market Outlook 2023
1 Market Overview
1.1 Introduction to the Wellness Tourism Market
1.2 Scope of the Study
1.3 Research Objective
1.3.1 Key Market Scope and Segments
1.3.2 Players Covered
1.3.3 Years Considered
2 Executive Summary
2.1 2023 Wellness Tourism Industry- Market Statistics
3 Market Dynamics
3.1 Market Drivers
3.2 Market Challenges
3.3 Market Opportunities
3.4 Market Trends
4 Market Factor Analysis
4.1 Porter’s Five Forces
4.2 Market Entropy
4.2.1 Global Wellness Tourism Market Companies with Area Served
4.2.2 Products Offerings Global Wellness Tourism Market
5 COVID-19 Impact Analysis and Outlook Scenarios
5.1.1 Covid-19 Impact Analysis
5.1.2 post-COVID-19 Scenario- Low Growth Case
5.1.3 post-COVID-19 Scenario- Reference Growth Case
5.1.4 post-COVID-19 Scenario- Low Growth Case
6 Global Wellness Tourism Market Trends
6.1 Global Wellness Tourism Revenue (USD Million) and CAGR (%) by Type (2018-2030)
6.2 Global Wellness Tourism Revenue (USD Million) and CAGR (%) by Applications (2018-2030)
6.3 Global Wellness Tourism Revenue (USD Million) and CAGR (%) by regions (2018-2030)
7 Global Wellness Tourism Market Revenue (USD Million) by Type, and Applications (2018-2022)
7.1 Global Wellness Tourism Revenue (USD Million) by Type (2018-2022)
7.1.1 Global Wellness Tourism Revenue (USD Million), Market Share (%) by Type (2018-2022)
7.2 Global Wellness Tourism Revenue (USD Million) by Applications (2018-2022)
7.2.1 Global Wellness Tourism Revenue (USD Million), Market Share (%) by Applications (2018-2022)
8 Global Wellness Tourism Development Regional Status and Outlook
8.1 Global Wellness Tourism Revenue (USD Million) By Regions (2018-2022)
8.2 North America Wellness Tourism Revenue (USD Million) by Type, and Application (2018-2022)
8.2.1 North America Wellness Tourism Revenue (USD Million) by Country (2018-2022)
8.2.2 North America Wellness Tourism Revenue (USD Million) by Type (2018-2022)
8.2.3 North America Wellness Tourism Revenue (USD Million) by Applications (2018-2022)
8.3 Europe Wellness Tourism Revenue (USD Million), by Type, and Applications (USD Million) (2018-2022)
8.3.1 Europe Wellness Tourism Revenue (USD Million), by Country (2018-2022)
8.3.2 Europe Wellness Tourism Revenue (USD Million) by Type (2018-2022)
8.3.3 Europe Wellness Tourism Revenue (USD Million) by Applications (2018-2022)
8.4 Asia Pacific Wellness Tourism Revenue (USD Million), and Revenue (USD Million) by Type, and Applications (2018-2022)
8.4.1 Asia Pacific Wellness Tourism Revenue (USD Million) by Country (2018-2022)
8.4.2 Asia Pacific Wellness Tourism Revenue (USD Million) by Type (2018-2022)
8.4.3 Asia Pacific Wellness Tourism Revenue (USD Million) by Applications (2018-2022)
8.5 South America Wellness Tourism Revenue (USD Million), by Type, and Applications (2018-2022)
8.5.1 South America Wellness Tourism Revenue (USD Million), by Country (2018-2022)
8.5.2 South America Wellness Tourism Revenue (USD Million) by Type (2018-2022)
8.5.3 South America Wellness Tourism Revenue (USD Million) by Applications (2018-2022)
8.6 Middle East and Africa Wellness Tourism Revenue (USD Million), by Type, Technology, Application, Thickness (2018-2022)
8.6.1 Middle East and Africa Wellness Tourism Revenue (USD Million) by Country (2018-2022)
8.6.2 Middle East and Africa Wellness Tourism Revenue (USD Million) by Type (2018-2022)
8.6.3 Middle East and Africa Wellness Tourism Revenue (USD Million) by Applications (2018-2022)
9 Company Profiles
10 Global Wellness Tourism Market Revenue (USD Million), by Type, and Applications (2023-2030)
10.1 Global Wellness Tourism Revenue (USD Million) and Market Share (%) by Type (2023-2030)
10.1.1 Global Wellness Tourism Revenue (USD Million), and Market Share (%) by Type (2023-2030)
10.2 Global Wellness Tourism Revenue (USD Million) and Market Share (%) by Applications (2023-2030)
10.2.1 Global Wellness Tourism Revenue (USD Million), and Market Share (%) by Applications (2023-2030)
11 Global Wellness Tourism Development Regional Status and Outlook Forecast
11.1 Global Wellness Tourism Revenue (USD Million) By Regions (2023-2030)
11.2 North America Wellness Tourism Revenue (USD Million) by Type, and Applications (2023-2030)
11.2.1 North America Wellness Tourism Revenue (USD) Million by Country (2023-2030)
11.2.2 North America Wellness Tourism Revenue (USD Million), by Type (2023-2030)
11.2.3 North America Wellness Tourism Revenue (USD Million), Market Share (%) by Applications (2023-2030)
11.3 Europe Wellness Tourism Revenue (USD Million), by Type, and Applications (2023-2030)
11.3.1 Europe Wellness Tourism Revenue (USD Million), by Country (2023-2030)
11.3.2 Europe Wellness Tourism Revenue (USD Million), by Type (2023-2030)
11.3.3 Europe Wellness Tourism Revenue (USD Million), by Applications (2023-2030)
11.4 Asia Pacific Wellness Tourism Revenue (USD Million) by Type, and Applications (2023-2030)
11.4.1 Asia Pacific Wellness Tourism Revenue (USD Million), by Country (2023-2030)
11.4.2 Asia Pacific Wellness Tourism Revenue (USD Million), by Type (2023-2030)
11.4.3 Asia Pacific Wellness Tourism Revenue (USD Million), by Applications (2023-2030)
11.5 South America Wellness Tourism Revenue (USD Million), by Type, and Applications (2023-2030)
11.5.1 South America Wellness Tourism Revenue (USD Million), by Country (2023-2030)
11.5.2 South America Wellness Tourism Revenue (USD Million), by Type (2023-2030)
11.5.3 South America Wellness Tourism Revenue (USD Million), by Applications (2023-2030)
11.6 Middle East and Africa Wellness Tourism Revenue (USD Million), by Type, and Applications (2023-2030)
11.6.1 Middle East and Africa Wellness Tourism Revenue (USD Million), by region (2023-2030)
11.6.2 Middle East and Africa Wellness Tourism Revenue (USD Million), by Type (2023-2030)
11.6.3 Middle East and Africa Wellness Tourism Revenue (USD Million), by Applications (2023-2030)
12 Methodology and Data Sources
12.1 Methodology/Research Approach
12.1.1 Research Programs/Design
12.1.2 Market Size Estimation
12.1.3 Market Breakdown and Data Triangulation
12.2 Data Sources
12.2.1 Secondary Sources
12.2.2 Primary Sources
12.3 Disclaimer
List of Tables
Table 1 Market Segmentation Analysis
Table 2 Global Wellness Tourism Market Companies with Areas Served
Table 3 Products Offerings Global Wellness Tourism Market
Table 4 Low Growth Scenario Forecasts
Table 5 Reference Case Growth Scenario
Table 6 High Growth Case Scenario
Table 7 Global Wellness Tourism Revenue (USD Million) And CAGR (%) By Type (2018-2030)
Table 8 Global Wellness Tourism Revenue (USD Million) And CAGR (%) By Applications (2018-2030)
Table 9 Global Wellness Tourism Revenue (USD Million) And CAGR (%) By Regions (2018-2030)
Table 10 Global Wellness Tourism Revenue (USD Million) By Type (2018-2022)
Table 11 Global Wellness Tourism Revenue Market Share (%) By Type (2018-2022)
Table 12 Global Wellness Tourism Revenue (USD Million) By Applications (2018-2022)
Table 13 Global Wellness Tourism Revenue Market Share (%) By Applications (2018-2022)
Table 14 Global Wellness Tourism Market Revenue (USD Million) By Regions (2018-2022)
Table 15 Global Wellness Tourism Market Share (%) By Regions (2018-2022)
Table 16 North America Wellness Tourism Revenue (USD Million) By Country (2018-2022)
Table 17 North America Wellness Tourism Revenue (USD Million) By Type (2018-2022)
Table 18 North America Wellness Tourism Revenue (USD Million) By Applications (2018-2022)
Table 19 Europe Wellness Tourism Revenue (USD Million) By Country (2018-2022)
Table 20 Europe Wellness Tourism Revenue (USD Million) By Type (2018-2022)
Table 21 Europe Wellness Tourism Revenue (USD Million) By Applications (2018-2022)
Table 22 Asia Pacific Wellness Tourism Revenue (USD Million) By Country (2018-2022)
Table 23 Asia Pacific Wellness Tourism Revenue (USD Million) By Type (2018-2022)
Table 24 Asia Pacific Wellness Tourism Revenue (USD Million) By Applications (2018-2022)
Table 25 South America Wellness Tourism Revenue (USD Million) By Country (2018-2022)
Table 26 South America Wellness Tourism Revenue (USD Million) By Type (2018-2022)
Table 27 South America Wellness Tourism Revenue (USD Million) By Applications (2018-2022)
Table 28 Middle East and Africa Wellness Tourism Revenue (USD Million) By Region (2018-2022)
Table 29 Middle East and Africa Wellness Tourism Revenue (USD Million) By Type (2018-2022)
Table 30 Middle East and Africa Wellness Tourism Revenue (USD Million) By Applications (2018-2022)
Table 31 Financial Analysis
Table 32 Global Wellness Tourism Revenue (USD Million) By Type (2023-2030)
Table 33 Global Wellness Tourism Revenue Market Share (%) By Type (2023-2030)
Table 34 Global Wellness Tourism Revenue (USD Million) By Applications (2023-2030)
Table 35 Global Wellness Tourism Revenue Market Share (%) By Applications (2023-2030)
Table 36 Global Wellness Tourism Market Revenue (USD Million), And Revenue (USD Million) By Regions (2023-2030)
Table 37 North America Wellness Tourism Revenue (USD)By Country (2023-2030)
Table 38 North America Wellness Tourism Revenue (USD Million) By Type (2023-2030)
Table 39 North America Wellness Tourism Revenue (USD Million) By Applications (2023-2030)
Table 40 Europe Wellness Tourism Revenue (USD Million) By Country (2023-2030)
Table 41 Europe Wellness Tourism Revenue (USD Million) By Type (2023-2030)
Table 42 Europe Wellness Tourism Revenue (USD Million) By Applications (2023-2030)
Table 43 Asia Pacific Wellness Tourism Revenue (USD Million) By Country (2023-2030)
Table 44 Asia Pacific Wellness Tourism Revenue (USD Million) By Type (2023-2030)
Table 45 Asia Pacific Wellness Tourism Revenue (USD Million) By Applications (2023-2030)
Table 46 South America Wellness Tourism Revenue (USD Million) By Country (2023-2030)
Table 47 South America Wellness Tourism Revenue (USD Million) By Type (2023-2030)
Table 48 South America Wellness Tourism Revenue (USD Million) By Applications (2023-2030)
Table 49 Middle East and Africa Wellness Tourism Revenue (USD Million) By Region (2023-2030)
Table 50 Middle East and Africa Wellness Tourism Revenue (USD Million) By Region (2023-2030)
Table 51 Middle East and Africa Wellness Tourism Revenue (USD Million) By Type (2023-2030)
Table 52 Middle East and Africa Wellness Tourism Revenue (USD Million) By Applications (2023-2030)
Table 53 Research Programs/Design for This Report
Table 54 Key Data Information from Secondary Sources
Table 55 Key Data Information from Primary Sources
List of Figures
Figure 1 Market Scope
Figure 2 Porter’s Five Forces
Figure 3 Global Wellness Tourism Revenue (USD Million) By Type (2018-2022)
Figure 4 Global Wellness Tourism Revenue Market Share (%) By Type (2022)
Figure 5 Global Wellness Tourism Revenue (USD Million) By Applications (2018-2022)
Figure 6 Global Wellness Tourism Revenue Market Share (%) By Applications (2022)
Figure 7 Global Wellness Tourism Market Revenue (USD Million) By Regions (2018-2022)
Figure 8 Global Wellness Tourism Market Share (%) By Regions (2022)
Figure 9 North America Wellness Tourism Revenue (USD Million) By Country (2018-2022)
Figure 10 North America Wellness Tourism Revenue (USD Million) By Type (2018-2022)
Figure 11 North America Wellness Tourism Revenue (USD Million) By Applications (2018-2022)
Figure 12 Europe Wellness Tourism Revenue (USD Million) By Country (2018-2022)
Figure 13 Europe Wellness Tourism Revenue (USD Million) By Type (2018-2022)
Figure 14 Europe Wellness Tourism Revenue (USD Million) By Applications (2018-2022)
Figure 15 Asia Pacific Wellness Tourism Revenue (USD Million) By Country (2018-2022)
Figure 16 Asia Pacific Wellness Tourism Revenue (USD Million) By Type (2018-2022)
Figure 17 Asia Pacific Wellness Tourism Revenue (USD Million) By Applications (2018-2022)
Figure 18 South America Wellness Tourism Revenue (USD Million) By Country (2018-2022)
Figure 19 South America Wellness Tourism Revenue (USD Million) By Type (2018-2022)
Figure 20 South America Wellness Tourism Revenue (USD Million) By Applications (2018-2022)
Figure 21 Middle East and Africa Wellness Tourism Revenue (USD Million) By Region (2018-2022)
Figure 22 Middle East and Africa Wellness Tourism Revenue (USD Million) By Type (2018-2022)
Figure 23 Middle East and Africa Wellness Tourism Revenue (USD Million) By Applications (2018-2022)
Figure 24 Global Wellness Tourism Revenue (USD Million) By Type (2023-2030)
Figure 25 Global Wellness Tourism Revenue Market Share (%) By Type (2030)
Figure 26 Global Wellness Tourism Revenue (USD Million) By Applications (2023-2030)
Figure 27 Global Wellness Tourism Revenue Market Share (%) By Applications (2030)
Figure 28 Global Wellness Tourism Market Revenue (USD Million) By Regions (2023-2030)
Figure 29 North America Wellness Tourism Revenue (USD Million) By Country (2023-2030)
Figure 30 North America Wellness Tourism Revenue (USD Million) By Type (2023-2030)
Figure 31 North America Wellness Tourism Revenue (USD Million) By Applications (2023-2030)
Figure 32 Europe Wellness Tourism Revenue (USD Million) By Country (2023-2030)
Figure 33 Europe Wellness Tourism Revenue (USD Million) By Type (2023-2030)
Figure 34 Europe Wellness Tourism Revenue (USD Million) By Applications (2023-2030)
Figure 35 Asia Pacific Wellness Tourism Revenue (USD Million) By Country (2023-2030)
Figure 36 Asia Pacific Wellness Tourism Revenue (USD Million) By Type (2023-2030)
Figure 37 Asia Pacific Wellness Tourism Revenue (USD Million) By Applications (2023-2030)
Figure 38 South America Wellness Tourism Revenue (USD Million) By Country (2023-2030)
Figure 39 South America Wellness Tourism Revenue (USD Million) By Type (2023-2030)
Figure 40 South America Wellness Tourism Revenue (USD Million) By Applications (2023-2030)
Figure 41 Middle East and Africa Wellness Tourism Revenue (USD Million) By Region (2023-2030)
Figure 42 Middle East and Africa Wellness Tourism Revenue (USD Million) By Region (2023-2030)
Figure 43 Middle East and Africa Wellness Tourism Revenue (USD Million) By Type (2023-2030)
Figure 44 Middle East and Africa Wellness Tourism Revenue (USD Million) By Applications (2023-2030)
Figure 45 Bottom-Up and Top-Down Approaches for This Report
Figure 46 Data Triangulation
By Type
By Travel Purpose
By Service
By Travel Type
By Region