The Waterproof Makeup Market Study forecasts the market size across 6 regions and 24 countries for diverse segments including-Type (Eyeliner, Lipstick, Foundation, Eye Shadow, Mascara, Others), End User (Salons and Beauty Parlors, Individuals, Others), Distribution Channel (Supermarkets and Hypermarkets, Specialty Retailers, Online, Others).
Waterproof Makeup: The market for Waterproof Makeup is driven by consumer demand for cosmetics that resist water, humidity, or sweat for long-lasting wear. Key drivers include the production of makeup products like foundations, mascaras, eyeliners, and lipsticks formulated to withstand moisture and environmental conditions. Waterproof makeup caters to consumers seeking makeup options for active lifestyles, special occasions, or humid climates, offering smudge-proof and long-wearing properties. The market growth is influenced by beauty trends emphasizing long-lasting makeup, advancements in cosmetic formulations, and the increasing demand for makeup durability.
The most prominent trend in the Waterproof Makeup market is the surging demand for long-lasting and sweat-resistant formulas. As consumers lead active lifestyles and prioritize makeup products that withstand various environmental factors, the market has witnessed a shift towards waterproof formulations. This trend reflects the growing need for cosmetics that provide extended wear, resist water, and remain intact in the face of humidity, making waterproof makeup an essential choice for consumers seeking durability and performance.
A significant driver for the Waterproof Makeup market is the increasing preference for all-day wear and on-the-go beauty solutions. With the rise of busy lifestyles, consumers are seeking makeup products that offer longevity, ensuring a fresh and polished appearance throughout the day. Waterproof makeup addresses this need by providing a reliable option for individuals who require makeup that stays put, whether during long work hours, outdoor activities, or events. The demand for on-the-go beauty solutions propels the growth of waterproof makeup as a practical and convenient choice.
An emerging opportunity in the Waterproof Makeup market lies in expanding product offerings to cater specifically to the active lifestyle and sports markets. As fitness and outdoor activities become integral parts of many consumers' routines, there is a growing demand for waterproof makeup designed to withstand the rigors of sports and exercise. Manufacturers can capitalize on this opportunity by developing specialized formulations that address the unique needs of individuals engaged in active pursuits, creating a niche market segment and enhancing the overall appeal of waterproof makeup.
Type
Eyeliner
Lipstick
Foundation
Eye Shadow
Mascara
Others
End User
Salons and Beauty Parlors
Individuals
Others
Distribution Channel
Supermarkets and Hypermarkets
Specialty Retailers
Online
Others
Geographical Segmentation
• North America (US, Canada, Mexico)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
• Asia Pacific (China, India, Japan, South Korea, South East Asia, Rest of Asia Pacific)
• South America (Brazil, Argentina, Rest of South America)
• Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, Egypt, South Africa, Nigeria, Rest of Africa)
Unilever Plc
The Estée Lauder Companies Inc.
Procter and Gamble Company (PandG)
Nykaa (Nykaa E-retail Pvt. Ltd.)
L'Oréal S.A.
Amorepacific Corporation
Chanel (Chanel S.A.)
Avon Products, Inc.
Revlon, Inc.
Mary Kay Inc.
Amway (Alticor Inc.)
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TABLE OF CONTENTS
1 Introduction To 2024 Waterproof Makeup Markets
1.1 Market Overview
1.2 Quick Facts
1.3 Scope/Objective of the Study
1.4 Market Definition
1.5 Countries and Regions Included
1.6 Units, Currency, and Conversions
1.7 Industry Value Chain
2 Research Methodology
2.1 Market Size Estimation
2.2 Sources and Research Methodology
2.3 Data Triangulation
2.4 Assumptions and Limitations
3 Executive Summary
3.1 Global Waterproof Makeup Market Size Outlook, $ Million, 2021 to 2030
3.2 Waterproof Makeup Market Outlook by Type, $ Million, 2021 to 2030
3.3 Waterproof Makeup Market Outlook by Product, $ Million, 2021 to 2030
3.4 Waterproof Makeup Market Outlook by Application, $ Million, 2021 to 2030
3.5 Waterproof Makeup Market Outlook by Key Countries, $ Million, 2021 to 2030
4 Market Dynamics
4.1 Key Driving Forces of Waterproof Makeup Industry
4.2 Key Market Trends in Waterproof Makeup Industry
4.3 Potential Opportunities in Waterproof Makeup Industry
4.4 Key Challenges in Waterproof Makeup Industry
5 Market Factor Analysis
5.1 Competitive Landscape
5.1.1 Global Waterproof Makeup Market Share by Company
5.1.2 Product Offerings by Company
5.2 Porter’s Five Forces Analysis
6 Growth Outlook Across Scenarios
6.1 Growth Analysis-Case Scenario Definitions
6.2 Low Growth Scenario Forecasts
6.3 Reference Growth Scenario Forecasts
6.4 High Growth Scenario Forecasts
7 Global Waterproof Makeup Market Outlook by Segments
7.1 Waterproof Makeup Market Outlook by Segments
Type
Eyeliner
Lipstick
Foundation
Eye Shadow
Mascara
Others
End User
Salons and Beauty Parlors
Individuals
Others
Distribution Channel
Supermarkets and Hypermarkets
Specialty Retailers
Online
Others
8 North America Waterproof Makeup Market Analysis and Outlook To 2030
8.1 Introduction to North America Waterproof Makeup Markets in 2024
8.2 North America Waterproof Makeup Market Size Outlook by Country, 2021-2030
8.2.1 United States
8.2.2 Canada
8.2.3 Mexico
8.3 North America Waterproof Makeup Market size Outlook by Segments, 2021-2030
Type
Eyeliner
Lipstick
Foundation
Eye Shadow
Mascara
Others
End User
Salons and Beauty Parlors
Individuals
Others
Distribution Channel
Supermarkets and Hypermarkets
Specialty Retailers
Online
Others
9 Europe Waterproof Makeup Market Analysis and Outlook To 2030
9.1 Introduction to Europe Waterproof Makeup Markets in 2024
9.2 Europe Waterproof Makeup Market Size Outlook by Country, 2021-2030
9.2.1 Germany
9.2.2 France
9.2.3 Spain
9.2.4 United Kingdom
9.2.4 Italy
9.2.5 Russia
9.2.6 Norway
9.2.7 Rest of Europe
9.3 Europe Waterproof Makeup Market size Outlook by Segments, 2021-2030
Type
Eyeliner
Lipstick
Foundation
Eye Shadow
Mascara
Others
End User
Salons and Beauty Parlors
Individuals
Others
Distribution Channel
Supermarkets and Hypermarkets
Specialty Retailers
Online
Others
10 Asia Pacific Waterproof Makeup Market Analysis and Outlook To 2030
10.1 Introduction to Asia Pacific Waterproof Makeup Markets in 2024
10.2 Asia Pacific Waterproof Makeup Market Size Outlook by Country, 2021-2030
10.2.1 China
10.2.2 India
10.2.3 Japan
10.2.4 South Korea
10.2.5 Indonesia
10.2.6 Malaysia
10.2.7 Australia
10.2.8 Rest of Asia Pacific
10.3 Asia Pacific Waterproof Makeup Market size Outlook by Segments, 2021-2030
Type
Eyeliner
Lipstick
Foundation
Eye Shadow
Mascara
Others
End User
Salons and Beauty Parlors
Individuals
Others
Distribution Channel
Supermarkets and Hypermarkets
Specialty Retailers
Online
Others
11 South America Waterproof Makeup Market Analysis and Outlook To 2030
11.1 Introduction to South America Waterproof Makeup Markets in 2024
11.2 South America Waterproof Makeup Market Size Outlook by Country, 2021-2030
11.2.1 Brazil
11.2.2 Argentina
11.2.3 Rest of South America
11.3 South America Waterproof Makeup Market size Outlook by Segments, 2021-2030
Type
Eyeliner
Lipstick
Foundation
Eye Shadow
Mascara
Others
End User
Salons and Beauty Parlors
Individuals
Others
Distribution Channel
Supermarkets and Hypermarkets
Specialty Retailers
Online
Others
12 Middle East and Africa Waterproof Makeup Market Analysis and Outlook To 2030
12.1 Introduction to Middle East and Africa Waterproof Makeup Markets in 2024
12.2 Middle East and Africa Waterproof Makeup Market Size Outlook by Country, 2021-2030
12.2.1 Saudi Arabia
12.2.2 UAE
12.2.3 Oman
12.2.4 Rest of Middle East
12.2.5 Egypt
12.2.6 Nigeria
12.2.7 South Africa
12.2.8 Rest of Africa
12.3 Middle East and Africa Waterproof Makeup Market size Outlook by Segments, 2021-2030
Type
Eyeliner
Lipstick
Foundation
Eye Shadow
Mascara
Others
End User
Salons and Beauty Parlors
Individuals
Others
Distribution Channel
Supermarkets and Hypermarkets
Specialty Retailers
Online
Others
List of Companies
Unilever Plc
The Estée Lauder Companies Inc.
Procter and Gamble Company (PandG)
Nykaa (Nykaa E-retail Pvt. Ltd.)
L'Oréal S.A.
Amorepacific Corporation
Chanel (Chanel S.A.)
Avon Products, Inc.
Revlon, Inc.
Mary Kay Inc.
Amway (Alticor Inc.)
13 Company Profiles
13.1 Company Snapshot
13.2 SWOT Profiles
13.3 Products and Services
13.4 Recent Developments
13.5 Financial Profile
14 Appendix
14.1 Customization Offerings
14.2 Subscription Services
14.3 Related Reports
14.4 Publisher Expertise
Type
End User
Distribution Channel
The global Waterproof Makeup Market is one of the lucrative growth markets, poised to register a 8.7% growth (CAGR) between 2024 and 2030.
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
Unilever Plc, The Estée Lauder Companies Inc., Procter and Gamble Company (PandG), Nykaa (Nykaa E-retail Pvt. Ltd.), L'Oréal S.A., Amorepacific Corporation, Chanel (Chanel S.A.), Avon Products, Inc., Revlon, Inc., Mary Kay Inc., Amway (Alticor Inc.)
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2030; Currency: USD; Volume