Key market driving forces including Growing concerns for Improving Air Quality and the rising residential sector, Growing Disposable Incomes of Individuals, Surge in Innovations in Reed Diffusers, and others support the industry's growth
Reed diffusers are a practical way to add scent to a room. Reed diffusers are gaining wide popularity in the home fragrance market. They are very easy to use- diffuser leaves are placed in a ceramic or glass vessel with scented oil. The reeds absorb the fragrant oil and spread a pleasant scent in the air. Reed diffusers ensure a more even scent than scented candles. Unlike candles, reed diffusers are flame-free and do not require any heat.
It's a safe alternative to scented candles without cleaning soot, wax, or ash. The reeds have a structure that allows a controlled release of fragrance. The increasing use of reed diffusers in residential and commercial spaces such as corporate offices, apartments, restaurants, and hotels is driving the market. In contrast to oral intake, there are no direct side effects with these diffusers. Reed diffusers are relatively inexpensive when compared to other fragrance products. Small start-ups are selling reed diffusers on a large scale on e-commerce websites, which strengthens sales through this channel.
The promotion of reed diffusers through various online channels is intended to provide opportunities for the reed diffuser market. E-commerce has also created better opportunities for manufacturers and distributors in the reed diffuser market. Reed diffuser manufacturers and distributors are focused on selling their aromatherapy diffusers on e-commerce websites to serve various consumers around the world. The fragrance oil used in reed diffusers is inherently toxic and therefore its ingestion is harmful.
Strict rules and regulations against the manufacture of flavor products and the limited availability of fragrance oil are some of the key factors hindering the reed diffuser market.
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The market is seeing an increasing demand from consumers in the area for natural air fresheners for various reasons as these natural air fresheners are made with natural ingredients like essential oils and various herbs that are considered safe for body users. In addition, several artificial air fresheners available on the market offer a pleasant scent that can cause problems for the health of individuals as well. Poor indoor air quality is caused by the increased use of artificial air fresheners, which can have harmful effects on people's lungs and sometimes throats, which can lead to asthma and other breathing-related problems in people. According to gov. uk, a public sector information website created by the Cabinet Office of the UK Government had reported that non-methane volatile organic compounds can cause fumes to be released from products such as air fresheners, and it has also committed to reducing emissions from volatile organic compounds excluding methane by 39% by 2030.
The increasing number of new residential buildings and the associated global product launches have a positive influence on further traction. For example, in the United States, there are 1,413,000 home completions and 1,415,000 home starts. In addition, the increasing popularity of short-term rental services that provide rental apartments to people is helping to increase the demand for the product.
The standard of living of people in the European Region has increased over the past decade, with more and more people having a disposable income and being attracted to air fresheners that can deliver a nice fragrance in the places where they are used. The increasing importance and popularity of aromatherapy and the growing disposable income of consumers, especially in developing countries, are likely to fuel the growth of the world market in the next few years. In addition, the rising standard of living of consumers and their increasing propensity to spend high to create an ideal home atmosphere are expected to fuel the growth of the market shortly.
The global Reed Diffuser Market is segmented into Distribution Channels, Applications, and Countries.
The bathroom is a small and often closed room in the house and requires an around the clock fragrance improvement solutions. As reed diffusers produce fragrance without heating, they are widely used in the market. The diffusers are often set on top of countertops and other oil-resistant surfaces in the bathroom. The relatively high performance and low costs of reed diffusers encourage them to be widely deployed across countries.
An online distribution channel is anticipated to benefit the reed diffuser market owing to the increasing number of users conducting their transactions of purchasing products through the online mode. Product manufacturers would benefit greatly due to their ability to deliver a more engaging retail experience, operational efficiency, and ease of use. The growing number of online shops strengthens the manufacturers' business. The availability of various reed diffusers through online stores with exclusive offers has increased consumer demand for such confectionery.
Driven by consumer preference for reed diffusers, aggressive marketing activities, and new product launches, Europe remains the dominant user of Reed Diffuser, with over 39.4% market share. The dominant share of the region is largely driven by huge consumption volumes in Western European countries of Germany, France, the UK, Spain, Italy, and other markets.
It is estimated that Europe has a significant presence in the reed diffuser market due to increasing spending on household care and maintenance products, including home and office fragrances. According to the IKW annual report 2019, for example, Germany is expected to generate sales of around 21.63 billion US dollars with its beauty and household care products. In addition, the use of diffusers and fragrances as part of a tradition in the countries of the region is expected to further increase demand in the market. Product diversity is an essential aspect of this market, which drives innovation and research activities. Rapidly changing technology paired with more demanding customers result in the search for new product developments and product enhancements.
Key industry participants invest heavily in R&D activities to develop new products and fragrances that comply with the regulations and standards applicable in the regions. Product expansion is a key success factor in this market.
By Application
By Distribution Channel
By Region
Leading companies profiled in the study include-
Reed Diffuser Market Outlook 2023
1 Market Overview
1.1 Introduction to Reed Diffuser Market
1.2 Scope of the Study
1.3 Research Objective
1.3.1 Key Market Scope and Segments
1.3.2 Players Covered
1.3.3 Years Considered
2 Executive Summary
2.1 2023 Reed Diffuser Industry- Market Statistics
3 Market Dynamics
3.1 Market Drivers
3.2 Market Challenges
3.3 Market Opportunities
3.4 Market Trends
4 Market Factor Analysis
4.1 Porter’s Five Forces
4.2 Market Entropy
4.2.1 Global Reed Diffuser Market Companies with Area Served
4.2.2 Products Offerings Global Reed Diffuser Market
5 COVID-19 Impact Analysis and Outlook Scenarios
5.1.1 Covid-19 Impact Analysis
5.1.2 Post-COVID-19 Scenario- Low Growth Case
5.1.3 Post-COVID-19 Scenario- Reference Growth Case
5.1.4 Post-COVID-19 Scenario- Low Growth Case
6 Global Reed Diffuser Market Trends
6.1 Global Reed Diffuser Revenue (USD Million) and CAGR (%) by Type (2018-2028)
6.2 Global Reed Diffuser Revenue (USD Million) and CAGR (%) by Applications (2018-2028)
6.3 Global Reed Diffuser Revenue (USD Million) and CAGR (%) by Regions (2018-2028)
7 Global Reed Diffuser Market Revenue (USD Million) by Type, and Applications (2018-2022)
7.1 Global Reed Diffuser Revenue (USD Million) by Type (2018-2022)
7.1.1 Global Reed Diffuser Revenue (USD Million), Market Share (%) by Type (2018-2022)
7.2 Global Reed Diffuser Revenue (USD Million) by Applications (2018-2022)
7.2.1 Global Reed Diffuser Revenue (USD Million), Market Share (%) by Applications (2018-2022)
8 Global Reed Diffuser Development Regional Status and Outlook
8.1 Global Reed Diffuser Revenue (USD Million) By Regions (2018-2022)
8.2 North America Reed Diffuser Revenue (USD Million) by Type, and Application (2018-2022)
8.2.1 North America Reed Diffuser Revenue (USD Million) by Country (2018-2022)
8.2.2 North America Reed Diffuser Revenue (USD Million) by Type (2018-2022)
8.2.3 North America Reed Diffuser Revenue (USD Million) by Applications (2018-2022)
8.3 Europe Reed Diffuser Revenue (USD Million), by Type, and Applications (USD Million) (2018-2022)
8.3.1 Europe Reed Diffuser Revenue (USD Million), by Country (2018-2022)
8.3.2 Europe Reed Diffuser Revenue (USD Million) by Type (2018-2022)
8.3.3 Europe Reed Diffuser Revenue (USD Million) by Applications (2018-2022)
8.4 Asia Pacific Reed Diffuser Revenue (USD Million), and Revenue (USD Million) by Type, and Applications (2018-2022)
8.4.1 Asia Pacific Reed Diffuser Revenue (USD Million) by Country (2018-2022)
8.4.2 Asia Pacific Reed Diffuser Revenue (USD Million) by Type (2018-2022)
8.4.3 Asia Pacific Reed Diffuser Revenue (USD Million) by Applications (2018-2022)
8.5 South America Reed Diffuser Revenue (USD Million), by Type, and Applications (2018-2022)
8.5.1 South America Reed Diffuser Revenue (USD Million), by Country (2018-2022)
8.5.2 South America Reed Diffuser Revenue (USD Million) by Type (2018-2022)
8.5.3 South America Reed Diffuser Revenue (USD Million) by Applications (2018-2022)
8.6 Middle East and Africa Reed Diffuser Revenue (USD Million), by Type, Technology, Application, Thickness (2018-2022)
8.6.1 Middle East and Africa Reed Diffuser Revenue (USD Million) by Country (2018-2022)
8.6.2 Middle East and Africa Reed Diffuser Revenue (USD Million) by Type (2018-2022)
8.6.3 Middle East and Africa Reed Diffuser Revenue (USD Million) by Applications (2018-2022)
9 Company Profiles
10 Global Reed Diffuser Market Revenue (USD Million), by Type, and Applications (2023-2028)
10.1 Global Reed Diffuser Revenue (USD Million) and Market Share (%) by Type (2023-2028)
10.1.1 Global Reed Diffuser Revenue (USD Million), and Market Share (%) by Type (2023-2028)
10.2 Global Reed Diffuser Revenue (USD Million) and Market Share (%) by Applications (2023-2028)
10.2.1 Global Reed Diffuser Revenue (USD Million), and Market Share (%) by Applications (2023-2028)
11 Global Reed Diffuser Development Regional Status and Outlook Forecast
11.1 Global Reed Diffuser Revenue (USD Million) By Regions (2023-2028)
11.2 North America Reed Diffuser Revenue (USD Million) by Type, and Applications (2023-2028)
11.2.1 North America Reed Diffuser Revenue (USD) Million by Country (2023-2028)
11.2.2 North America Reed Diffuser Revenue (USD Million), by Type (2023-2028)
11.2.3 North America Reed Diffuser Revenue (USD Million), Market Share (%) by Applications (2023-2028)
11.3 Europe Reed Diffuser Revenue (USD Million), by Type, and Applications (2023-2028)
11.3.1 Europe Reed Diffuser Revenue (USD Million), by Country (2023-2028)
11.3.2 Europe Reed Diffuser Revenue (USD Million), by Type (2023-2028)
11.3.3 Europe Reed Diffuser Revenue (USD Million), by Applications (2023-2028)
11.4 Asia Pacific Reed Diffuser Revenue (USD Million) by Type, and Applications (2023-2028)
11.4.1 Asia Pacific Reed Diffuser Revenue (USD Million), by Country (2023-2028)
11.4.2 Asia Pacific Reed Diffuser Revenue (USD Million), by Type (2023-2028)
11.4.3 Asia Pacific Reed Diffuser Revenue (USD Million), by Applications (2023-2028)
11.5 South America Reed Diffuser Revenue (USD Million), by Type, and Applications (2023-2028)
11.5.1 South America Reed Diffuser Revenue (USD Million), by Country (2023-2028)
11.5.2 South America Reed Diffuser Revenue (USD Million), by Type (2023-2028)
11.5.3 South America Reed Diffuser Revenue (USD Million), by Applications (2023-2028)
11.6 Middle East and Africa Reed Diffuser Revenue (USD Million), by Type, and Applications (2023-2028)
11.6.1 Middle East and Africa Reed Diffuser Revenue (USD Million), by Region (2023-2028)
11.6.2 Middle East and Africa Reed Diffuser Revenue (USD Million), by Type (2023-2028)
11.6.3 Middle East and Africa Reed Diffuser Revenue (USD Million), by Applications (2023-2028)
12 Methodology and Data Sources
12.1 Methodology/Research Approach
12.1.1 Research Programs/Design
12.1.2 Market Size Estimation
12.1.3 Market Breakdown and Data Triangulation
12.2 Data Sources
12.2.1 Secondary Sources
12.2.2 Primary Sources
12.3 Disclaimer
List Of Tables
Table 1 Market Segmentation Analysis
Table 2 Global Reed Diffuser Market Companies with Areas Served
Table 3 Products Offerings Global Reed Diffuser Market
Table 4 Low Growth Scenario Forecasts
Table 5 Reference Case Growth Scenario
Table 6 High Growth Case Scenario
Table 7 Global Reed Diffuser Revenue (USD Million) And CAGR (%) By Type (2018-2028)
Table 8 Global Reed Diffuser Revenue (USD Million) And CAGR (%) By Applications (2018-2028)
Table 9 Global Reed Diffuser Revenue (USD Million) And CAGR (%) By Regions (2018-2028)
Table 10 Global Reed Diffuser Revenue (USD Million) By Type (2018-2022)
Table 11 Global Reed Diffuser Revenue Market Share (%) By Type (2018-2022)
Table 12 Global Reed Diffuser Revenue (USD Million) By Applications (2018-2022)
Table 13 Global Reed Diffuser Revenue Market Share (%) By Applications (2018-2022)
Table 14 Global Reed Diffuser Market Revenue (USD Million) By Regions (2018-2022)
Table 15 Global Reed Diffuser Market Share (%) By Regions (2018-2022)
Table 16 North America Reed Diffuser Revenue (USD Million) By Country (2018-2022)
Table 17 North America Reed Diffuser Revenue (USD Million) By Type (2018-2022)
Table 18 North America Reed Diffuser Revenue (USD Million) By Applications (2018-2022)
Table 19 Europe Reed Diffuser Revenue (USD Million) By Country (2018-2022)
Table 20 Europe Reed Diffuser Revenue (USD Million) By Type (2018-2022)
Table 21 Europe Reed Diffuser Revenue (USD Million) By Applications (2018-2022)
Table 22 Asia Pacific Reed Diffuser Revenue (USD Million) By Country (2018-2022)
Table 23 Asia Pacific Reed Diffuser Revenue (USD Million) By Type (2018-2022)
Table 24 Asia Pacific Reed Diffuser Revenue (USD Million) By Applications (2018-2022)
Table 25 South America Reed Diffuser Revenue (USD Million) By Country (2018-2022)
Table 26 South America Reed Diffuser Revenue (USD Million) By Type (2018-2022)
Table 27 South America Reed Diffuser Revenue (USD Million) By Applications (2018-2022)
Table 28 Middle East and Africa Reed Diffuser Revenue (USD Million) By Region (2018-2022)
Table 29 Middle East and Africa Reed Diffuser Revenue (USD Million) By Type (2018-2022)
Table 30 Middle East and Africa Reed Diffuser Revenue (USD Million) By Applications (2018-2022)
Table 31 Financial Analysis
Table 32 Global Reed Diffuser Revenue (USD Million) By Type (2023-2028)
Table 33 Global Reed Diffuser Revenue Market Share (%) By Type (2023-2028)
Table 34 Global Reed Diffuser Revenue (USD Million) By Applications (2023-2028)
Table 35 Global Reed Diffuser Revenue Market Share (%) By Applications (2023-2028)
Table 36 Global Reed Diffuser Market Revenue (USD Million), And Revenue (USD Million) By Regions (2023-2028)
Table 37 North America Reed Diffuser Revenue (USD)By Country (2023-2028)
Table 38 North America Reed Diffuser Revenue (USD Million) By Type (2023-2028)
Table 39 North America Reed Diffuser Revenue (USD Million) By Applications (2023-2028)
Table 40 Europe Reed Diffuser Revenue (USD Million) By Country (2023-2028)
Table 41 Europe Reed Diffuser Revenue (USD Million) By Type (2023-2028)
Table 42 Europe Reed Diffuser Revenue (USD Million) By Applications (2023-2028)
Table 43 Asia Pacific Reed Diffuser Revenue (USD Million) By Country (2023-2028)
Table 44 Asia Pacific Reed Diffuser Revenue (USD Million) By Type (2023-2028)
Table 45 Asia Pacific Reed Diffuser Revenue (USD Million) By Applications (2023-2028)
Table 46 South America Reed Diffuser Revenue (USD Million) By Country (2023-2028)
Table 47 South America Reed Diffuser Revenue (USD Million) By Type (2023-2028)
Table 48 South America Reed Diffuser Revenue (USD Million) By Applications (2023-2028)
Table 49 Middle East and Africa Reed Diffuser Revenue (USD Million) By Region (2023-2028)
Table 50 Middle East and Africa Reed Diffuser Revenue (USD Million) By Region (2023-2028)
Table 51 Middle East and Africa Reed Diffuser Revenue (USD Million) By Type (2023-2028)
Table 52 Middle East and Africa Reed Diffuser Revenue (USD Million) By Applications (2023-2028)
Table 53 Research Programs/Design for This Report
Table 54 Key Data Information from Secondary Sources
Table 55 Key Data Information from Primary Sources
List Of Figures
Figure 1 Market Scope
Figure 2 Porter’s Five Forces
Figure 3 Global Reed Diffuser Revenue (USD Million) By Type (2018-2022)
Figure 4 Global Reed Diffuser Revenue Market Share (%) By Type (2022)
Figure 5 Global Reed Diffuser Revenue (USD Million) By Applications (2018-2022)
Figure 6 Global Reed Diffuser Revenue Market Share (%) By Applications (2022)
Figure 7 Global Reed Diffuser Market Revenue (USD Million) By Regions (2018-2022)
Figure 8 Global Reed Diffuser Market Share (%) By Regions (2022)
Figure 9 North America Reed Diffuser Revenue (USD Million) By Country (2018-2022)
Figure 10 North America Reed Diffuser Revenue (USD Million) By Type (2018-2022)
Figure 11 North America Reed Diffuser Revenue (USD Million) By Applications (2018-2022)
Figure 12 Europe Reed Diffuser Revenue (USD Million) By Country (2018-2022)
Figure 13 Europe Reed Diffuser Revenue (USD Million) By Type (2018-2022)
Figure 14 Europe Reed Diffuser Revenue (USD Million) By Applications (2018-2022)
Figure 15 Asia Pacific Reed Diffuser Revenue (USD Million) By Country (2018-2022)
Figure 16 Asia Pacific Reed Diffuser Revenue (USD Million) By Type (2018-2022)
Figure 17 Asia Pacific Reed Diffuser Revenue (USD Million) By Applications (2018-2022)
Figure 18 South America Reed Diffuser Revenue (USD Million) By Country (2018-2022)
Figure 19 South America Reed Diffuser Revenue (USD Million) By Type (2018-2022)
Figure 20 South America Reed Diffuser Revenue (USD Million) By Applications (2018-2022)
Figure 21 Middle East and Africa Reed Diffuser Revenue (USD Million) By Region (2018-2022)
Figure 22 Middle East and Africa Reed Diffuser Revenue (USD Million) By Type (2018-2022)
Figure 23 Middle East and Africa Reed Diffuser Revenue (USD Million) By Applications (2018-2022)
Figure 24 Global Reed Diffuser Revenue (USD Million) By Type (2023-2028)
Figure 25 Global Reed Diffuser Revenue Market Share (%) By Type (2028)
Figure 26 Global Reed Diffuser Revenue (USD Million) By Applications (2023-2028)
Figure 27 Global Reed Diffuser Revenue Market Share (%) By Applications (2028)
Figure 28 Global Reed Diffuser Market Revenue (USD Million) By Regions (2023-2028)
Figure 29 North America Reed Diffuser Revenue (USD Million) By Country (2023-2028)
Figure 30 North America Reed Diffuser Revenue (USD Million) By Type (2023-2028)
Figure 31 North America Reed Diffuser Revenue (USD Million) By Applications (2023-2028)
Figure 32 Europe Reed Diffuser Revenue (USD Million) By Country (2023-2028)
Figure 33 Europe Reed Diffuser Revenue (USD Million) By Type (2023-2028)
Figure 34 Europe Reed Diffuser Revenue (USD Million) By Applications (2023-2028)
Figure 35 Asia Pacific Reed Diffuser Revenue (USD Million) By Country (2023-2028)
Figure 36 Asia Pacific Reed Diffuser Revenue (USD Million) By Type (2023-2028)
Figure 37 Asia Pacific Reed Diffuser Revenue (USD Million) By Applications (2023-2028)
Figure 38 South America Reed Diffuser Revenue (USD Million) By Country (2023-2028)
Figure 39 South America Reed Diffuser Revenue (USD Million) By Type (2023-2028)
Figure 40 South America Reed Diffuser Revenue (USD Million) By Applications (2023-2028)
Figure 41 Middle East and Africa Reed Diffuser Revenue (USD Million) By Region (2023-2028)
Figure 42 Middle East and Africa Reed Diffuser Revenue (USD Million) By Region (2023-2028)
Figure 43 Middle East and Africa Reed Diffuser Revenue (USD Million) By Type (2023-2028)
Figure 44 Middle East and Africa Reed Diffuser Revenue (USD Million) By Applications (2023-2028)
Figure 45 Bottom-Up and Top-Down Approaches For This Report
Figure 46 Data Triangulation
By Application
By Distribution Channel
By Region
What is the market demand for global Reed diffusers? The global Reed Diffuser Market Size stood at US$ 212.3 Million in 2023.
The market is poised to register 14.45% growth over the forecast period from 2023 to 2030
L'Occitane en Provence, Suqian Hollia Arts&Crafts Co., Ltd, The Candle Dux, Ashleigh and Burwood Ltd, Wax Lyrical Limited, Dani Naturals, LAFCO, Malie Organics, Cochine, Votivo
Bathroom reed diffusers, the Online sector, and Asia Pacific are the fastest-growing segments in the market.