The global Pet Tech Market Study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments -By Type (Tracking Equipment, Monitoring Equipment, Entertainment Equipment, Feeding Equipment, Others), By Application (Pet Healthcare, Pet Owner Convenience, Communication and Entertainment, Pet Safety), By End-User (Household, Commercial), By Distribution Channel (Offline, Online).
The Pet Tech Market is projected to grow rapidly, driven by the increasing adoption of smart devices for pet care, wellness, and training. Technologies such as smart collars, automated feeders, GPS trackers, pet cameras, and health monitoring devices are becoming essential tools for pet owners looking to monitor their pets' activity, diet, and health in real-time. As more households treat pets as family members, the demand for pet-focused tech products has surged. The integration of AI and IoT into pet tech devices is also enhancing functionality, enabling predictive health analytics and behavioral insights. The growing trend of pet humanization, along with rising disposable incomes, particularly in North America and Europe, is propelling this market forward. However, concerns about data privacy and device reliability may influence consumer preferences.
The market report analyses the leading companies in the industry including Animo, CleverPet, Dogtra, DOGVACAY, GoPro, IceRobotics, iFetch LLC, Pawscout, Petcube, Petnet, Tractive, Whistle, and others.
The Pet Tech Market is experiencing a strong trend towards the integration of smart devices for pet monitoring and health tracking, driven by the growing pet care industry and the increasing adoption of technology by pet owners. From GPS-enabled collars to pet health trackers, wearable devices are becoming essential tools for ensuring the well-being of pets, providing real-time data on their activity levels, sleep patterns, and overall health. Pet owners are increasingly seeking ways to monitor their pets remotely, particularly in terms of fitness, nutrition, and behavior. These devices allow for better management of pets’ health conditions, such as obesity, and can also alert owners to potential medical issues before they become serious. This trend is further supported by the rise of the "connected home" concept, with more pet-related products being integrated into smart home ecosystems, offering pet owners a seamless experience in managing their pets’ health and safety.
A key driver for the Pet Tech Market is the rise in pet ownership and the growing demand for enhanced pet care solutions. With more people adopting pets, especially during the COVID-19 pandemic, there is an increased focus on ensuring pets' health, happiness, and safety. Pet owners are now willing to invest in advanced technologies that make pet care more efficient, including automatic feeding systems, pet cameras, and interactive toys. Additionally, pet owners are increasingly treating their pets as family members and seeking products that improve their quality of life, which is fueling demand for high-tech solutions. The growing awareness of pet health issues, such as obesity and chronic diseases, has also contributed to the rise of tech-driven solutions like health monitoring devices and smart feeding systems, driving further growth in the market.
An emerging opportunity in the Pet Tech Market lies in expanding into emerging markets where pet ownership is on the rise, and disposable incomes are increasing. In regions such as Asia-Pacific, Latin America, and Eastern Europe, more people are adopting pets and seeking innovative solutions to care for them. This trend opens up significant growth potential for pet tech companies to enter these new markets and offer products tailored to local preferences and pet care needs. Another opportunity lies in the growing demand for personalized pet products, such as customized pet food, health supplements, and wearable devices designed for specific breeds or health conditions. By offering personalized pet care solutions, companies can cater to a more niche and premium market segment, driving higher revenue and enhancing brand loyalty.
The largest segment in the pet tech market is pet healthcare. This segment has seen tremendous growth due to increasing pet ownership and heightened awareness of the importance of pet health, mirroring trends in human healthcare. With advancements in technology, such as wearable devices that monitor pet vitals, smart collars that track activity and location, and health diagnostic tools, pet healthcare has become a priority for many pet owners. These innovations allow for real-time health monitoring, early detection of diseases, and more efficient management of chronic conditions, improving overall pet well-being. The increasing focus on preventative healthcare, along with the growing humanization of pets, has led to a strong demand for products that help manage pet health. As the market continues to expand, the emphasis on pet healthcare is expected to remain dominant, making it the largest segment within the pet tech industry.
The fastest-growing segment in the pet tech market is monitoring equipment. As pet owners increasingly seek to ensure the well-being and safety of their pets, the demand for monitoring equipment has surged. This category includes devices such as pet health monitors, smart collars, GPS trackers, and camera systems that allow owners to monitor their pets' activities, health metrics, and location in real time. The growing concern for pet health and safety, especially when owners are away from home, has driven significant technological advancements in this area. Additionally, the rise of connected devices and the Internet of Things (IoT) has made these monitoring solutions more accessible and user-friendly, further fueling their adoption. As the focus on pet health and security continues to intensify, monitoring equipment is expected to experience rapid growth over the forecast period, positioning it as the fastest-growing segment within the pet tech industry.
The largest segment in the pet tech market is the household end-user category. Households make up the majority of pet tech consumption due to the increasing number of pet owners who seek to improve the care, safety, and convenience for their pets. With the growing popularity of pets as family members, households are investing in technologies such as pet cameras, automatic feeders, GPS trackers, health monitors, and interactive toys. The widespread adoption of connected devices and smart home integration has also driven demand for pet tech products among individual consumers. As a result, the household segment remains dominant, as it covers a broad range of pet care needs and benefits from ongoing trends in pet ownership, humanization of pets, and technological advancements, making it the largest segment in the market.
By Type
Tracking Equipment
Monitoring Equipment
Entertainment Equipment
Feeding Equipment
Others
By Application
Pet Healthcare
Pet Owner Convenience
Communication and Entertainment
Pet Safety
By End-user
Household
Commercial
By Distribution channel
Offline
Online
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Animo
CleverPet
Dogtra
DOGVACAY
GoPro
IceRobotics
iFetch LLC
Pawscout
Petcube
Petnet
Tractive
Whistle
*- List Not Exhaustive
TABLE OF CONTENTS
1 Introduction to 2024 Pet Tech Market
1.1 Market Overview
1.2 Quick Facts
1.3 Scope/Objective of the Study
1.4 Market Definition
1.5 Countries and Regions Covered
1.6 Units, Currency, and Conversions
1.7 Industry Value Chain
2 Research Methodology
2.1 Market Size Estimation
2.2 Sources and Research Methodology
2.3 Data Triangulation
2.4 Assumptions and Limitations
3 Executive Summary
3.1 Global Pet Tech Market Size Outlook, $ Million, 2021 to 2032
3.2 Pet Tech Market Outlook by Type, $ Million, 2021 to 2032
3.3 Pet Tech Market Outlook by Product, $ Million, 2021 to 2032
3.4 Pet Tech Market Outlook by Application, $ Million, 2021 to 2032
3.5 Pet Tech Market Outlook by Key Countries, $ Million, 2021 to 2032
4 Market Dynamics
4.1 Key Driving Forces of Pet Tech Industry
4.2 Key Market Trends in Pet Tech Industry
4.3 Potential Opportunities in Pet Tech Industry
4.4 Key Challenges in Pet Tech Industry
5 Market Factor Analysis
5.1 Value Chain Analysis
5.2 Competitive Landscape
5.2.1 Global Pet Tech Market Share by Company (%), 2023
5.2.2 Product Offerings by Company
5.3 Porter’s Five Forces Analysis
5.4 Pricing Analysis and Outlook
6 Growth Outlook Across Scenarios
6.1 Growth Analysis-Case Scenario Definitions
6.2 Low Growth Scenario Forecasts
6.3 Reference Growth Scenario Forecasts
6.4 High Growth Scenario Forecasts
7 Global Pet Tech Market Outlook by Segments
7.1 Pet Tech Market Outlook by Segments, $ Million, 2021- 2032
By Type
Tracking Equipment
Monitoring Equipment
Entertainment Equipment
Feeding Equipment
Others
By Application
Pet Healthcare
Pet Owner Convenience
Communication and Entertainment
Pet Safety
By End-user
Household
Commercial
By Distribution channel
Offline
Online
8 North America Pet Tech Market Analysis and Outlook To 2032
8.1 Introduction to North America Pet Tech Markets in 2024
8.2 North America Pet Tech Market Size Outlook by Country, 2021-2032
8.2.1 United States
8.2.2 Canada
8.2.3 Mexico
8.3 North America Pet Tech Market size Outlook by Segments, 2021-2032
By Type
Tracking Equipment
Monitoring Equipment
Entertainment Equipment
Feeding Equipment
Others
By Application
Pet Healthcare
Pet Owner Convenience
Communication and Entertainment
Pet Safety
By End-user
Household
Commercial
By Distribution channel
Offline
Online
9 Europe Pet Tech Market Analysis and Outlook To 2032
9.1 Introduction to Europe Pet Tech Markets in 2024
9.2 Europe Pet Tech Market Size Outlook by Country, 2021-2032
9.2.1 Germany
9.2.2 France
9.2.3 Spain
9.2.4 United Kingdom
9.2.4 Italy
9.2.5 Russia
9.2.6 Norway
9.2.7 Rest of Europe
9.3 Europe Pet Tech Market Size Outlook by Segments, 2021-2032
By Type
Tracking Equipment
Monitoring Equipment
Entertainment Equipment
Feeding Equipment
Others
By Application
Pet Healthcare
Pet Owner Convenience
Communication and Entertainment
Pet Safety
By End-user
Household
Commercial
By Distribution channel
Offline
Online
10 Asia Pacific Pet Tech Market Analysis and Outlook To 2032
10.1 Introduction to Asia Pacific Pet Tech Markets in 2024
10.2 Asia Pacific Pet Tech Market Size Outlook by Country, 2021-2032
10.2.1 China
10.2.2 India
10.2.3 Japan
10.2.4 South Korea
10.2.5 Indonesia
10.2.6 Malaysia
10.2.7 Australia
10.2.8 Rest of Asia Pacific
10.3 Asia Pacific Pet Tech Market size Outlook by Segments, 2021-2032
By Type
Tracking Equipment
Monitoring Equipment
Entertainment Equipment
Feeding Equipment
Others
By Application
Pet Healthcare
Pet Owner Convenience
Communication and Entertainment
Pet Safety
By End-user
Household
Commercial
By Distribution channel
Offline
Online
11 South America Pet Tech Market Analysis and Outlook To 2032
11.1 Introduction to South America Pet Tech Markets in 2024
11.2 South America Pet Tech Market Size Outlook by Country, 2021-2032
11.2.1 Brazil
11.2.2 Argentina
11.2.3 Rest of South America
11.3 South America Pet Tech Market size Outlook by Segments, 2021-2032
By Type
Tracking Equipment
Monitoring Equipment
Entertainment Equipment
Feeding Equipment
Others
By Application
Pet Healthcare
Pet Owner Convenience
Communication and Entertainment
Pet Safety
By End-user
Household
Commercial
By Distribution channel
Offline
Online
12 Middle East and Africa Pet Tech Market Analysis and Outlook To 2032
12.1 Introduction to Middle East and Africa Pet Tech Markets in 2024
12.2 Middle East and Africa Pet Tech Market Size Outlook by Country, 2021-2032
12.2.1 Saudi Arabia
12.2.2 UAE
12.2.3 Oman
12.2.4 Rest of Middle East
12.2.5 Egypt
12.2.6 Nigeria
12.2.7 South Africa
12.2.8 Rest of Africa
12.3 Middle East and Africa Pet Tech Market size Outlook by Segments, 2021-2032
By Type
Tracking Equipment
Monitoring Equipment
Entertainment Equipment
Feeding Equipment
Others
By Application
Pet Healthcare
Pet Owner Convenience
Communication and Entertainment
Pet Safety
By End-user
Household
Commercial
By Distribution channel
Offline
Online
13 Company Profiles
13.1 Company Snapshot
13.2 SWOT Profiles
13.3 Products and Services
13.4 Recent Developments
13.5 Financial Profile
Animo
CleverPet
Dogtra
DOGVACAY
GoPro
IceRobotics
iFetch LLC
Pawscout
Petcube
Petnet
Tractive
Whistle
14 Appendix
14.1 Customization Offerings
14.2 Subscription Services
14.3 Related Reports
14.4 Publisher Expertise
By Type
Tracking Equipment
Monitoring Equipment
Entertainment Equipment
Feeding Equipment
Others
By Application
Pet Healthcare
Pet Owner Convenience
Communication and Entertainment
Pet Safety
By End-user
Household
Commercial
By Distribution channel
Offline
Online
Global Pet Tech Market Size is valued at $9.8 Billion in 2024 and is forecast to register a growth rate (CAGR) of 15.1% to reach $30.2 Billion by 2032.
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
Animo, CleverPet, Dogtra, DOGVACAY, GoPro, IceRobotics, iFetch LLC, Pawscout, Petcube, Petnet, Tractive, Whistle
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2032; Currency: Revenue (USD); Volume