The global Moscato Wine Market Study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments -By Type (Moscato Bianco, Moscato Rosa, Moscato Giallo, Others), By Sales Channel (Restaurants & Bars, Winery, Liquor Stores, Online Retail, Supermarkets/Hypermarkets, Others).
The Moscato wine market continues to experience robust growth, driven by a rising preference for light, fruity, and sweet wines among younger consumers. Moscato’s lower alcohol content and affordable pricing have made it a popular choice for casual occasions, especially in regions like North America and Europe. With increased demand for diverse flavor profiles, wineries are expanding their Moscato offerings, introducing sparkling and rosé variations. Additionally, the rise of online wine purchasing platforms and home delivery services has further boosted the market. Sustainable and organic wine production practices are becoming a key trend, as environmentally conscious consumers seek out eco-friendly options.
The market report analyses the leading companies in the industry including Azienda Agricola Saracco, Barefoot Cellars, Bartenura, COPPO S.R.L., Innocent Bystander, La Spinetta, MICHELE CHIARLO, Stella Rosa, Sutter Home Winery Inc, yellow tail, and others.
Moscato wine has gained significant popularity in recent years, particularly due to its sweet, fruity flavor profile and relatively low alcohol content, making it an appealing choice for nger consumers and those new to wine. The trend is strongly driven by Millennials and Gen Z, who prefer lighter and more refreshing beverages over traditional, full-bodied wines. Additionally, the increased social media influence, especially on platforms like Instagram and TikTok, has played a key role in boosting Moscato’s image as a fun, approachable, and versatile wine for casual drinking and special occasions alike. This growing trend has also been fueled by the expanding diversity of wine offerings, including sparkling and rosé varieties, which cater to a wide array of palates and occasions.
The Moscato wine market is driven by the rising consumer demand for affordable luxury products, particularly within the nger demographic. Moscato's relatively low price point compared to other premium wines makes it accessible to a broader audience, allowing consumers to enjoy a sense of indulgence without the hefty price tag. This accessibility is especially appealing in emerging markets where economic factors limit the purchase of more expensive wines. Additionally, Moscato’s pairing versatility with desserts, appetizers, and even spicy foods further enhances its appeal, solidifying its position as a wine of choice for social gatherings and celebrations. The affordability factor combined with Moscato’s light and enjoyable characteristics makes it a key driver of market expansion.
A significant opportunity within the Moscato wine market lies in catering to the health-conscious consumer segment by promoting Moscato as a lighter, lower-calorie wine option. With increasing awareness of healthy eating and drinking habits, Moscato, with its lower alcohol content, can be marketed as a guilt-free indulgence that aligns with wellness trends. Additionally, there is growing potential to develop Moscato wines with organic and sustainably sourced grapes, which would attract eco-conscious consumers. Brands that position their products as both environmentally friendly and health-conscious could capture a substantial share of the market, particularly as more consumers seek wines that complement their lifestyle choices focused on wellness and sustainability.
The Moscato Bianco segment stands as the largest within the Moscato wine market, primarily due to its widespread popularity and versatility. This grape variety, known for its aromatic profile and refreshing sweetness, appeals to a broad range of consumers, including those new to wine and seasoned enthusiasts. Moscato Bianco is often associated with lower alcohol content, making it a preferred choice for casual drinking occasions and celebrations, which further enhances its market presence. Additionally, its compatibility with various cuisines and desserts has led to increased consumption across diverse dining experiences. The branding and marketing strategies employed by wineries, emphasizing the fruity and floral notes of Moscato Bianco, have also contributed to its dominance. The growing trend of wine appreciation, coupled with the rise in wine tourism, has significantly bolstered sales, establishing Moscato Bianco as a staple in both domestic and international markets.
The Online Retail segment has emerged as the fastest-growing channel in the Moscato wine market, driven by changing consumer behaviors and the increasing popularity of e-commerce. The convenience of purchasing wine from home, combined with the ability to explore a vast array of brands and options, has made online retail an attractive alternative to traditional purchasing methods. The COVID-19 pandemic accelerated this shift, as many consumers turned to online platforms to obtain their favorite wines while adhering to social distancing guidelines. Moreover, online retailers often provide exclusive promotions, detailed product information, and customer reviews, enhancing the shopping experience and fostering consumer loyalty. The increasing adoption of mobile technology and apps dedicated to wine purchasing further supports this growth, allowing consumers to easily access and discover new Moscato options at their fingertips. As more consumers become accustomed to online shopping, this segment is poised for continued expansion, reflecting broader trends in retail and consumption habits.
By Type
Moscato Bianco
Moscato Rosa
Moscato Giallo
Others
By Sales Channel
Restaurants & Bars
Winery
Liquor Stores
Online Retail
Supermarkets/Hypermarkets
Others
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Azienda Agricola Saracco
Barefoot Cellars
Bartenura
COPPO S.R.L.
Innocent Bystander
La Spinetta
MICHELE CHIARLO
Stella Rosa
Sutter Home Winery Inc
yellow tail
*- List Not Exhaustive
TABLE OF CONTENTS
1 Introduction to 2024 Moscato Wine Market
1.1 Market Overview
1.2 Quick Facts
1.3 Scope/Objective of the Study
1.4 Market Definition
1.5 Countries and Regions Covered
1.6 Units, Currency, and Conversions
1.7 Industry Value Chain
2 Research Methodology
2.1 Market Size Estimation
2.2 Sources and Research Methodology
2.3 Data Triangulation
2.4 Assumptions and Limitations
3 Executive Summary
3.1 Global Moscato Wine Market Size Outlook, $ Million, 2021 to 2032
3.2 Moscato Wine Market Outlook by Type, $ Million, 2021 to 2032
3.3 Moscato Wine Market Outlook by Product, $ Million, 2021 to 2032
3.4 Moscato Wine Market Outlook by Application, $ Million, 2021 to 2032
3.5 Moscato Wine Market Outlook by Key Countries, $ Million, 2021 to 2032
4 Market Dynamics
4.1 Key Driving Forces of Moscato Wine Industry
4.2 Key Market Trends in Moscato Wine Industry
4.3 Potential Opportunities in Moscato Wine Industry
4.4 Key Challenges in Moscato Wine Industry
5 Market Factor Analysis
5.1 Value Chain Analysis
5.2 Competitive Landscape
5.2.1 Global Moscato Wine Market Share by Company (%), 2023
5.2.2 Product Offerings by Company
5.3 Porter’s Five Forces Analysis
5.4 Pricing Analysis and Outlook
6 Growth Outlook Across Scenarios
6.1 Growth Analysis-Case Scenario Definitions
6.2 Low Growth Scenario Forecasts
6.3 Reference Growth Scenario Forecasts
6.4 High Growth Scenario Forecasts
7 Global Moscato Wine Market Outlook by Segments
7.1 Moscato Wine Market Outlook by Segments, $ Million, 2021- 2032
By Type
Moscato Bianco
Moscato Rosa
Moscato Giallo
Others
By Sales Channel
Restaurants & Bars
Winery
Liquor Stores
Online Retail
Supermarkets/Hypermarkets
Others
8 North America Moscato Wine Market Analysis and Outlook To 2032
8.1 Introduction to North America Moscato Wine Markets in 2024
8.2 North America Moscato Wine Market Size Outlook by Country, 2021-2032
8.2.1 United States
8.2.2 Canada
8.2.3 Mexico
8.3 North America Moscato Wine Market size Outlook by Segments, 2021-2032
By Type
Moscato Bianco
Moscato Rosa
Moscato Giallo
Others
By Sales Channel
Restaurants & Bars
Winery
Liquor Stores
Online Retail
Supermarkets/Hypermarkets
Others
9 Europe Moscato Wine Market Analysis and Outlook To 2032
9.1 Introduction to Europe Moscato Wine Markets in 2024
9.2 Europe Moscato Wine Market Size Outlook by Country, 2021-2032
9.2.1 Germany
9.2.2 France
9.2.3 Spain
9.2.4 United Kingdom
9.2.4 Italy
9.2.5 Russia
9.2.6 Norway
9.2.7 Rest of Europe
9.3 Europe Moscato Wine Market Size Outlook by Segments, 2021-2032
By Type
Moscato Bianco
Moscato Rosa
Moscato Giallo
Others
By Sales Channel
Restaurants & Bars
Winery
Liquor Stores
Online Retail
Supermarkets/Hypermarkets
Others
10 Asia Pacific Moscato Wine Market Analysis and Outlook To 2032
10.1 Introduction to Asia Pacific Moscato Wine Markets in 2024
10.2 Asia Pacific Moscato Wine Market Size Outlook by Country, 2021-2032
10.2.1 China
10.2.2 India
10.2.3 Japan
10.2.4 South Korea
10.2.5 Indonesia
10.2.6 Malaysia
10.2.7 Australia
10.2.8 Rest of Asia Pacific
10.3 Asia Pacific Moscato Wine Market size Outlook by Segments, 2021-2032
By Type
Moscato Bianco
Moscato Rosa
Moscato Giallo
Others
By Sales Channel
Restaurants & Bars
Winery
Liquor Stores
Online Retail
Supermarkets/Hypermarkets
Others
11 South America Moscato Wine Market Analysis and Outlook To 2032
11.1 Introduction to South America Moscato Wine Markets in 2024
11.2 South America Moscato Wine Market Size Outlook by Country, 2021-2032
11.2.1 Brazil
11.2.2 Argentina
11.2.3 Rest of South America
11.3 South America Moscato Wine Market size Outlook by Segments, 2021-2032
By Type
Moscato Bianco
Moscato Rosa
Moscato Giallo
Others
By Sales Channel
Restaurants & Bars
Winery
Liquor Stores
Online Retail
Supermarkets/Hypermarkets
Others
12 Middle East and Africa Moscato Wine Market Analysis and Outlook To 2032
12.1 Introduction to Middle East and Africa Moscato Wine Markets in 2024
12.2 Middle East and Africa Moscato Wine Market Size Outlook by Country, 2021-2032
12.2.1 Saudi Arabia
12.2.2 UAE
12.2.3 Oman
12.2.4 Rest of Middle East
12.2.5 Egypt
12.2.6 Nigeria
12.2.7 South Africa
12.2.8 Rest of Africa
12.3 Middle East and Africa Moscato Wine Market size Outlook by Segments, 2021-2032
By Type
Moscato Bianco
Moscato Rosa
Moscato Giallo
Others
By Sales Channel
Restaurants & Bars
Winery
Liquor Stores
Online Retail
Supermarkets/Hypermarkets
Others
13 Company Profiles
13.1 Company Snapshot
13.2 SWOT Profiles
13.3 Products and Services
13.4 Recent Developments
13.5 Financial Profile
Azienda Agricola Saracco
Barefoot Cellars
Bartenura
COPPO S.R.L.
Innocent Bystander
La Spinetta
MICHELE CHIARLO
Stella Rosa
Sutter Home Winery Inc
yellow tail
14 Appendix
14.1 Customization Offerings
14.2 Subscription Services
14.3 Related Reports
14.4 Publisher Expertise
By Type
Moscato Bianco
Moscato Rosa
Moscato Giallo
Others
By Sales Channel
Restaurants & Bars
Winery
Liquor Stores
Online Retail
Supermarkets/Hypermarkets
Others
Global Moscato Wine Market Size is valued at $1.9 Billion in 2024 and is forecast to register a growth rate (CAGR) of 10.6% to reach $4.3 Billion by 2032.
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
Azienda Agricola Saracco, Barefoot Cellars, Bartenura, COPPO S.R.L., Innocent Bystander, La Spinetta, MICHELE CHIARLO, Stella Rosa, Sutter Home Winery Inc, yellow tail
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2032; Currency: Revenue (USD); Volume