Men's Underwear Market Market Size, Share, Trends, Growth Outlook

Men's Underwear Market is estimated to increase at a growth rate of 5.8% CAGR over the forecast period from 2024 to 2030.

The global Men's Underwear Market study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments including By Type (Briefs, Boxer Brief, Trunks, Boxers, Others), By Fabric (Cotton, Polyester, Modal, Nylon, Others).

An Introduction to Men's Underwear Market, 2024

The Men's Underwear Market in 2024 reflects a blend of comfort, style, and functionality, catering to the diverse preferences and lifestyles of modern men. With a growing emphasis self-care and personal grooming, men's underwear has evolved from a basic necessity to a fashion statement, with an array of styles including briefs, boxers, boxer briefs, trunks, and performance-oriented designs. The market experiences sustained growth driven by factors such as demographic shifts, changing fashion trends, and increasing awareness of men's wellness and body positivity. Manufacturers focus on fabric innovation, moisture-wicking properties, antimicrobial treatments, and eco-friendly materials to enhance comfort and performance. Furthermore, marketing campaigns featuring celebrity endorsements, social media influencers, and body-inclusive imagery resonate with consumers and drive brand loyalty. As men prioritize comfort, style, and sustainability in their underwear choices, the men's underwear market remains dynamic, offering opportunities for brands to innovate and differentiate in a competitive landscape.

Men's Underwear Market Competitive Landscape

The global Men's Underwear Market Industry is highly competitive with a large number of companies focusing on niche market segments. Amidst intense competitive conditions, Men's Underwear Market Companies are investing in new product launches and strengthening distribution channels. Key companies operating in the Men's Underwear Market Industry include- Derek Rose Ltd, Dolce and Gabbana SRL, Duluth Holdings Inc, Farfetch Ltd, Hanesbrands Inc, Huber Holding AG, Hugo Boss AG, Iconix International, Jockey International Inc, Levi Strauss and Co., Newell Brands Inc, OTB Spa, Penney OpCo LLC, Perry Ellis International Inc, PVH Corp, Ralph Lauren Corp, RibbedTee, Under Armour Inc, UNIQLO India Pvt. Ltd

Men's Underwear Market Trend: Growing Demand for Sustainable and Ethically-Made Underwear

A significant trend in the Men's Underwear Market is the growing demand for sustainable and ethically-made underwear, driven by increasing consumer awareness of environmental and social issues, as well as shifting preferences towards eco-friendly products. Consumers are seeking underwear made from organic cotton, bamboo, or recycled materials, as well as products manufactured under fair labor practices and ethical sourcing standards. With sustainability becoming a key consideration in purchasing decisions, there's a rising interest in brands that prioritize environmental stewardship, transparency, and ethical production methods. This reflects a shift towards conscious consumerism and responsible fashion choices in the men's underwear market, driving manufacturers to adopt sustainable practices, offer eco-friendly product lines, and communicate their commitment to sustainability to consumers.

Men's Underwear Market Driver: Emphasis on Comfort, Performance, and Style

A significant driver propelling the Men's Underwear Market is the emphasis on comfort, performance, and style among male consumers, driving demand for underwear that offers superior fit, support, and aesthetics. With increasing expectations for all-day comfort and functionality, men are seeking underwear designs that provide moisture-wicking properties, breathability, and freedom of movement, as well as fashionable designs that reflect their personal style preferences. Additionally, advancements in textile technology, fabric innovations, and garment construction techniques enable manufacturers to create underwear that meets the performance needs of active lifestyles while offering contemporary designs that appeal to modern tastes. The focus on comfort, performance, and style drives innovation in the men's underwear market, prompting manufacturers to introduce new materials, features, and designs that cater to diverse consumer preferences and lifestyle requirements.

Men's Underwear Market Opportunity: Expansion into Premium and Luxury Segments

An untapped opportunity in the Men's Underwear Market lies in the expansion into premium and luxury segments, catering to affluent consumers seeking upscale, high-quality underwear products with premium materials, craftsmanship, and brand prestige. While the market is traditionally dominated by mass-market and mid-range brands, there's a growing demand for luxury underwear brands that offer exclusivity, sophistication, and superior craftsmanship. By targeting discerning consumers who prioritize quality, exclusivity, and luxury experiences, manufacturers can capitalize on the aspirational nature of premium underwear products and command higher price points. Additionally, there's an opportunity to differentiate through innovative design elements, premium packaging, and personalized shopping experiences that elevate the brand image and appeal to an affluent clientele. By entering the premium and luxury segments, manufacturers can expand their market reach, enhance brand positioning, and capture a share of the growing demand for upscale men's underwear products.

Men's Underwear Market Market Segmentation

By Type
Briefs
Boxer Brief
Trunks
Boxers
Others
By Fabric
Cotton
Polyester
Modal
Nylon
Others
Geographical Analysis
North America (United States, Canada, Mexico)
Europe (Germany, France, United Kingdom, Spain, Italy, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Rest of Asia Pacific)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa

Men's Underwear Market Companies

Derek Rose Ltd
Dolce and Gabbana SRL
Duluth Holdings Inc
Farfetch Ltd
Hanesbrands Inc
Huber Holding AG
Hugo Boss AG
Iconix International
Jockey International Inc
Levi Strauss and Co.
Newell Brands Inc
OTB Spa
Penney OpCo LLC
Perry Ellis International Inc
PVH Corp
Ralph Lauren Corp
RibbedTee
Under Armour Inc
UNIQLO India Pvt. Ltd
*- List not Exhaustive

TABLE OF CONTENTS

1 Introduction to 2024 Men's Underwear Market
1.1 Market Overview
1.2 Quick Facts
1.3 Scope/Objective of the Study
1.4 Market Definition
1.5 Countries and Regions Analyzed
1.6 Units, Currency, and Conversions
1.7 Industry Value Chain

2 Research Methodology
2.1 Market Size Estimation
2.2 Sources and Research Methodology
2.3 Data Triangulation
2.4 Assumptions and Limitations

3 Executive Summary
3.1 Global Men's Underwear Market Size Outlook, $ Million, 2021 to 2030
3.2 Men's Underwear Market Outlook by Type, $ Million, 2021 to 2030
3.3 Men's Underwear Market Outlook by Product, $ Million, 2021 to 2030
3.4 Men's Underwear Market Outlook by Application, $ Million, 2021 to 2030
3.5 Men's Underwear Market Outlook by Key Countries, $ Million, 2021 to 2030

4 Market Dynamics
4.1 Key Driving Forces of Men's Underwear Industry
4.2 Key Market Trends in Men's Underwear Industry
4.3 Potential Opportunities in Men's Underwear Industry
4.4 Key Challenges in Men's Underwear Industry

5 Market Factor Analysis
5.1 Value Chain Analysis
5.2 Competitive Landscape
5.2.1 Global Men's Underwear Market Share by Company (%), 2023
5.2.2 Product Offerings by Company
5.3 Porter’s Five Forces Analysis
5.4 Pricing Analysis and Outlook

6 Growth Outlook Across Scenarios
6.1 Growth Analysis-Case Scenario Definitions
6.2 Low Growth Scenario Forecasts
6.3 Reference Growth Scenario Forecasts
6.4 High Growth Scenario Forecasts

7 Global Men's Underwear Market Outlook by Segments
7.1 Men's Underwear Market Outlook by Segments, $ Million, 2021- 2030
By Type
Briefs
Boxer Brief
Trunks
Boxers
Others
By Fabric
Cotton
Polyester
Modal
Nylon
Others

8 North America Men's Underwear Market Analysis and Outlook To 2030
8.1 Introduction to North America Men's Underwear Markets in 2024
8.2 North America Men's Underwear Market Size Outlook by Country, 2021-2030
8.2.1 United States
8.2.2 Canada
8.2.3 Mexico
8.3 North America Men's Underwear Market size Outlook by Segments, 2021-2030
By Type
Briefs
Boxer Brief
Trunks
Boxers
Others
By Fabric
Cotton
Polyester
Modal
Nylon
Others

9 Europe Men's Underwear Market Analysis and Outlook To 2030
9.1 Introduction to Europe Men's Underwear Markets in 2024
9.2 Europe Men's Underwear Market Size Outlook by Country, 2021-2030
9.2.1 Germany
9.2.2 France
9.2.3 Spain
9.2.4 United Kingdom
9.2.4 Italy
9.2.5 Russia
9.2.6 Norway
9.2.7 Rest of Europe
9.3 Europe Men's Underwear Market Size Outlook by Segments, 2021-2030
By Type
Briefs
Boxer Brief
Trunks
Boxers
Others
By Fabric
Cotton
Polyester
Modal
Nylon
Others

10 Asia Pacific Men's Underwear Market Analysis and Outlook To 2030
10.1 Introduction to Asia Pacific Men's Underwear Markets in 2024
10.2 Asia Pacific Men's Underwear Market Size Outlook by Country, 2021-2030
10.2.1 China
10.2.2 India
10.2.3 Japan
10.2.4 South Korea
10.2.5 Indonesia
10.2.6 Malaysia
10.2.7 Australia
10.2.8 Rest of Asia Pacific
10.3 Asia Pacific Men's Underwear Market size Outlook by Segments, 2021-2030
By Type
Briefs
Boxer Brief
Trunks
Boxers
Others
By Fabric
Cotton
Polyester
Modal
Nylon
Others

11 South America Men's Underwear Market Analysis and Outlook To 2030
11.1 Introduction to South America Men's Underwear Markets in 2024
11.2 South America Men's Underwear Market Size Outlook by Country, 2021-2030
11.2.1 Brazil
11.2.2 Argentina
11.2.3 Rest of South America
11.3 South America Men's Underwear Market size Outlook by Segments, 2021-2030
By Type
Briefs
Boxer Brief
Trunks
Boxers
Others
By Fabric
Cotton
Polyester
Modal
Nylon
Others

12 Middle East and Africa Men's Underwear Market Analysis and Outlook To 2030
12.1 Introduction to Middle East and Africa Men's Underwear Markets in 2024
12.2 Middle East and Africa Men's Underwear Market Size Outlook by Country, 2021-2030
12.2.1 Saudi Arabia
12.2.2 UAE
12.2.3 Oman
12.2.4 Rest of Middle East
12.2.5 Egypt
12.2.6 Nigeria
12.2.7 South Africa
12.2.8 Rest of Africa
12.3 Middle East and Africa Men's Underwear Market size Outlook by Segments, 2021-2030
By Type
Briefs
Boxer Brief
Trunks
Boxers
Others
By Fabric
Cotton
Polyester
Modal
Nylon
Others

13 Company Profiles
13.1 Company Snapshot
13.2 SWOT Profiles
13.3 Products and Services
13.4 Recent Developments
13.5 Financial Profile
Derek Rose Ltd
Dolce and Gabbana SRL
Duluth Holdings Inc
Farfetch Ltd
Hanesbrands Inc
Huber Holding AG
Hugo Boss AG
Iconix International
Jockey International Inc
Levi Strauss and Co.
Newell Brands Inc
OTB Spa
Penney OpCo LLC
Perry Ellis International Inc
PVH Corp
Ralph Lauren Corp
RibbedTee
Under Armour Inc
UNIQLO India Pvt. Ltd
14 Appendix
14.1 Customization Offerings
14.2 Subscription Services
14.3 Related Reports
14.4 Publisher Expertise

By Type
Briefs
Boxer Brief
Trunks
Boxers
Others
By Fabric
Cotton
Polyester
Modal
Nylon
Others