The laundry sheets market is one of the rapidly growing market segments in the home care and cleaning products industry. Laundry detergent sheets are ultra-concentrated, water-soluble, and pre-measured, eliminating the need for heavy plastic detergent bottles and reducing waste. They are also lightweight and space-saving, making them ideal for modern lifestyles, especially in urban areas where storage space is limited. The market growth is driven by potential advantages of mess-free and removing stains, stench, and smudges. In particular, plant-based, non-toxic formula-based sheets free of sulphates, bleach, soap, parabens and alcohol are increasingly marketed targeting babies and pet segments. Products made from plant-based surfactant, bio enzymes, antimicrobial agents, and no harmful chemicals are gaining significant business growth.
The market is driven by technological innovations in fabric care, demand for travel-friendly products, consumer shift towards convenience, rising e-commerce sales, subscription services for laundry sheets, expansion into emerging markets, customization and personalization trends. On the other hand, consumer awareness and acceptance, competition from established brands, price sensitivity, dissolution and performance issues, and distribution and shelf space limitations pose challenges to the industry growth.
Laundry detergent sheets, also known as laundry strips or pods, offer a compact alternative to traditional liquid and powder detergents. They are pre-measured and dissolvable, eliminating the need for bulky packaging and reducing the risk of spills and waste. Further, laundry detergent sheets are formulated with concentrated ingredients and biodegradable materials, making them a sustainable choice for environmentally conscious consumers. As awareness of plastic pollution and the environmental impact of traditional laundry products grows, the switch to laundry detergent sheets is rapid.
Key players in the market are continuously investing in research and development to improve the effectiveness and variety of laundry sheets. Companies are increasingly marketing products that are more effective than most detergents and give clean, fresh-smelling clothes with a unique aroma. Deep clean clothes for top load, front load washers, and hand washing applications are increasingly marketed. Further, laundry detergent sheets are marketed as a sustainable alternative to a frequently used household product, by cutting down on excess packaging and weight.
Laundry sheets designed to reduce environmental impact by eliminating plastic packaging and harmful chemicals using biodegradable materials and natural ingredients are gaining significant business growth. Companies are introducing highly concentrated laundry sheets that offer powerful cleaning in a small, lightweight form with less bulk, making them easier to store and transport.
Laundry sheets are being incorporated with advanced enzymes and surfactants that target tough stains and odors, ensuring that the sheets deliver superior cleaning performance even in cold water. In addition, amidst intense competition, products with fabric softeners or conditioners, providing all-in-one solutions are widely marketed. The convenience of single-use, pre-measured laundry sheets is also widely gaining market acceptance as these sheets eliminate the need to measure detergent, reducing waste and ensuring the correct amount is used per load.
Subscription services for laundry sheets are increasingly gaining consumer acceptance due to their convenience and alignment with modern consumer preferences. The business model enables companies to deliver laundry sheets directly to consumers on a recurring basis, providing a seamless and hassle-free solution for maintaining a steady supply of essential household products. Brands like Earth Breeze and Dropps leverage subscription models to offer regular deliveries, ensuring consumers never run out of their preferred laundry sheets. Leading companies are increasingly investing in the services subscription services as they enhance customer retention and lifetime value by creating a predictable and personalized shopping experience.
Subscription models also offer operational efficiencies and cost savings through streamlined logistics and inventory management, driving The Good Home Co. are adopting the model to better forecast demand and manage supply chains effectively. Key companies including Dropps highlight their commitment to eco-friendly practices through subscription services that offer bulk deliveries with minimal packaging.
In 2024, Biodegradable Laundry Sheets accounted for the dominant 70.9% market share. Biodegradable laundry sheets are gaining traction as more consumers become aware of the environmental impact of traditional, non-biodegradable products. Biodegradable laundry sheets are designed to break down naturally in the environment without leaving harmful residues. They are typically made from plant-based or other eco-friendly materials that decompose over time, making them a more sustainable option. These sheets often incorporate natural surfactants, enzymes, and essential oils to clean clothes effectively without relying on harsh chemicals.
The growing consumer preference for environmentally friendly products fuels the popularity of biodegradable laundry sheets, particularly among eco-conscious consumers. However, the adoption rate is still limited by factors such as higher costs and availability. Priced around $0.24 to $0.30 per load, they typically come in packs of 30 to 60 sheets, costing $12 to $20 per pack. On the other hand, traditional liquid and powder detergents are priced between $0.10 to $0.25 per load.
Residential Laundry Sheet End-Users accounted for 62.6% market share in 2024. The residential consumption of laundry sheets is experiencing significant growth in both developing and developed countries, encouraging new entrants into the industry. In developed regions, such as North America and Europe, the demand is primarily driven by the increasing preference for convenient and eco-friendly products. New companies are expanding their product lines to include eco-friendly packaging solutions and partnering with retailers to increase shelf space. On the other hand, in developing countries, companies are focusing on expanding distribution networks and making products more accessible to a broader audience.
The North America region is poised to remain the fastest-growing market for Laundry Sheets vendors, projected to expand at a CAGR of 9.42% during the forecast period. In particular, the US has the largest laundry sheets market revenue in the region, driven by a robust laundry facilities & dry-cleaning services market, high consumption power of buyers, and new product launches from large manufacturers. According to Procter & Gamble Co., the average American family washes 300-390 laundry loads per year. In addition to a robust residential sector, the US has a well-established coin laundry industry, driving the demand for laundry sheets. Further, Cruelty-free, biodegradable, and predominantly plant-based products free of phosphates, phthalates, 1,4 dioxane, bleaches, and dyes are widely marketed in the region.
The global Laundry Sheets market is fragmented with the presence of both local and global players. Leading companies in the laundry sheets industry are implementing diverse strategies to expand into emerging markets, leveraging their strengths and adapting to regional needs. Church & Dwight Co., Inc. is capitalizing on its established Arm & Hammer brand to introduce eco-friendly laundry sheets in developing regions like Asia-Pacific and Latin America. Delta Carbona LP is focusing on local manufacturing and strategic partnerships to adapt its products to the specific needs of emerging markets.
Dizolve Group Corp. is emphasizing sustainability and leveraging e-commerce to engage with environmentally conscious consumers in Southeast Asia and South America. Leading companies included in the study are Church and Dwight Co., Inc., Delta Carbona LP, Dizolve Group Corp., Earth Breeze Inc., EcoLenity, OM BioSciences, Great Factory, Henkel AG and Co. KGaA, Hebei Guangsheng Technology Co., Ltd., LG Household and Healthcare Ltd, and others.
Parameter |
Details |
Market Size (2024) |
$865.7 Million |
Market Size (2032) |
$1.67 Billion |
Market Growth Rate |
8.53% |
Largest Segment- Type |
Biodegradable Laundry Sheets (70.9% Market Share) |
Fastest Growing Market- Region |
North America (9.42% CAGR) |
Largest Segment- Application |
Residential (62.6% Market Share) |
Largest Segment- Sales Channel |
Offline |
Segments |
Types, Forms, Applications, Sales Channels |
Study Period |
2018- 2023 and 2024-2032 |
Units |
Revenue (USD) |
Qualitative Analysis |
Porter’s Five Forces, SWOT Profile, Market Share, Scenario Forecasts, Market Ecosystem, Company Ranking, Market Dynamics, Industry Benchmarking |
Companies |
Church and Dwight Co., Inc., Delta Carbona LP, Dizolve Group Corp., Earth Breeze Inc., EcoLenity, OM BioSciences, Great Factory, Henkel AG and Co. KGaA, Hebei Guangsheng Technology Co., Ltd., LG Household and Healthcare Ltd |
Countries |
US, Canada, Mexico, Germany, France, Spain, Italy, UK, Russia, China, India, Japan, South Korea, Australia, South East Asia, Brazil, Argentina, Middle East, Africa |
Type
End-User
Sales Channel
Countries Analyzed
Laundry Sheets Companies Profiled in the Study
*- List Not Exhaustive
About USD Analytics
Table of Contents
1. Executive Summary
What’s New in 2024?
Top 10 Takeaways from the Industry
Potential Opportunities for Industry Stakeholders
Strategic Imperatives
Company Market Positioning
Industry Benchmarking Matrix
2. Research Scope and Methodology
Market Definition
Market Segments
Companies Profiled
Research Methodology
Data Sources
Conversion Rates for USD
Abbreviations
3. Strategic Landscape: Key Insights and Implications
Spotlight: Key Strategies Opted by Business Leaders
Competitive Landscape
SWOT Analysis
Porter’s Five Force Analysis
Macro-Environmental Analysis
4. Growth Opportunity Analysis
Trends at a Glance
Market Dynamics
Key Industry Stakeholders
Regulatory Landscape
5. Market Size Outlook to 2032
Global Laundry Sheets Market Size Forecast, USD Million, 2018- 2032
Scenario Analysis
Pricing Analysis and Outlook
6. Historical Laundry Sheets Market Size by Segments, 2018- 2023
Key Statistics, 2024
Laundry Sheets Market Size Outlook by Type, USD Million, 2018-2023
Growth Comparison (y-o-y) across Laundry Sheets Types, 2018-2023
Laundry Sheets Market Size Outlook by Application, USD Million, 2018-2023
Growth Comparison (y-o-y) across Laundry Sheets Applications, 2018-2023
7. Laundry Sheets Market Size Outlook by Segments, 2024- 2032
Laundry Sheets Market Size Outlook by Type, USD Million, 2024-2032
Growth Comparison (y-o-y) across Laundry Sheets Types, 2024-2032
Laundry Sheets Market Size Outlook by End-User, USD Million, 2024-2032
Growth Comparison (y-o-y) across Laundry Sheets End-Users, 2024-2032
Laundry Sheets Market Size Outlook by Sales Channel, USD Million, 2024-2032
Growth Comparison (y-o-y) across Laundry Sheets Sales Channels, 2024-2032
8. Laundry Sheets Market Size Outlook by Region
North America
Europe
Asia Pacific
South America
Middle East and Africa
9. United States Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
United States Laundry Sheets Market Size Outlook by Type, 2021- 2032
United States Laundry Sheets Market Size Outlook by Application, 2021- 2032
United States Laundry Sheets Market Size Outlook by End-User, 2021- 2032
10. Canada Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
Canada Laundry Sheets Market Size Outlook by Type, 2021- 2032
Canada Laundry Sheets Market Size Outlook by Application, 2021- 2032
Canada Laundry Sheets Market Size Outlook by End-User, 2021- 2032
11. Mexico Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
Mexico Laundry Sheets Market Size Outlook by Type, 2021- 2032
Mexico Laundry Sheets Market Size Outlook by Application, 2021- 2032
Mexico Laundry Sheets Market Size Outlook by End-User, 2021- 2032
12. Germany Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
Germany Laundry Sheets Market Size Outlook by Type, 2021- 2032
Germany Laundry Sheets Market Size Outlook by Application, 2021- 2032
Germany Laundry Sheets Market Size Outlook by End-User, 2021- 2032
13. France Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
France Laundry Sheets Market Size Outlook by Type, 2021- 2032
France Laundry Sheets Market Size Outlook by Application, 2021- 2032
France Laundry Sheets Market Size Outlook by End-User, 2021- 2032
14. United Kingdom Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
United Kingdom Laundry Sheets Market Size Outlook by Type, 2021- 2032
United Kingdom Laundry Sheets Market Size Outlook by Application, 2021- 2032
United Kingdom Laundry Sheets Market Size Outlook by End-User, 2021- 2032
15. Spain Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
Spain Laundry Sheets Market Size Outlook by Type, 2021- 2032
Spain Laundry Sheets Market Size Outlook by Application, 2021- 2032
Spain Laundry Sheets Market Size Outlook by End-User, 2021- 2032
16. Italy Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
Italy Laundry Sheets Market Size Outlook by Type, 2021- 2032
Italy Laundry Sheets Market Size Outlook by Application, 2021- 2032
Italy Laundry Sheets Market Size Outlook by End-User, 2021- 2032
17. Benelux Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
Benelux Laundry Sheets Market Size Outlook by Type, 2021- 2032
Benelux Laundry Sheets Market Size Outlook by Application, 2021- 2032
Benelux Laundry Sheets Market Size Outlook by End-User, 2021- 2032
18. Nordic Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
Nordic Laundry Sheets Market Size Outlook by Type, 2021- 2032
Nordic Laundry Sheets Market Size Outlook by Application, 2021- 2032
Nordic Laundry Sheets Market Size Outlook by End-User, 2021- 2032
19. Rest of Europe Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Europe Laundry Sheets Market Size Outlook by Type, 2021- 2032
Rest of Europe Laundry Sheets Market Size Outlook by Application, 2021- 2032
Rest of Europe Laundry Sheets Market Size Outlook by End-User, 2021- 2032
20. China Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
China Laundry Sheets Market Size Outlook by Type, 2021- 2032
China Laundry Sheets Market Size Outlook by Application, 2021- 2032
China Laundry Sheets Market Size Outlook by End-User, 2021- 2032
21. India Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
India Laundry Sheets Market Size Outlook by Type, 2021- 2032
India Laundry Sheets Market Size Outlook by Application, 2021- 2032
India Laundry Sheets Market Size Outlook by End-User, 2021- 2032
22. Japan Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
Japan Laundry Sheets Market Size Outlook by Type, 2021- 2032
Japan Laundry Sheets Market Size Outlook by Application, 2021- 2032
Japan Laundry Sheets Market Size Outlook by End-User, 2021- 2032
23. South Korea Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
South Korea Laundry Sheets Market Size Outlook by Type, 2021- 2032
South Korea Laundry Sheets Market Size Outlook by Application, 2021- 2032
South Korea Laundry Sheets Market Size Outlook by End-User, 2021- 2032
24. Australia Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
Australia Laundry Sheets Market Size Outlook by Type, 2021- 2032
Australia Laundry Sheets Market Size Outlook by Application, 2021- 2032
Australia Laundry Sheets Market Size Outlook by End-User, 2021- 2032
25. South East Asia Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
South East Asia Laundry Sheets Market Size Outlook by Type, 2021- 2032
South East Asia Laundry Sheets Market Size Outlook by Application, 2021- 2032
South East Asia Laundry Sheets Market Size Outlook by End-User, 2021- 2032
26. Rest of Asia Pacific Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Asia Pacific Laundry Sheets Market Size Outlook by Type, 2021- 2032
Rest of Asia Pacific Laundry Sheets Market Size Outlook by Application, 2021- 2032
Rest of Asia Pacific Laundry Sheets Market Size Outlook by End-User, 2021- 2032
27. Brazil Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
Brazil Laundry Sheets Market Size Outlook by Type, 2021- 2032
Brazil Laundry Sheets Market Size Outlook by Application, 2021- 2032
Brazil Laundry Sheets Market Size Outlook by End-User, 2021- 2032
28. Argentina Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
Argentina Laundry Sheets Market Size Outlook by Type, 2021- 2032
Argentina Laundry Sheets Market Size Outlook by Application, 2021- 2032
Argentina Laundry Sheets Market Size Outlook by End-User, 2021- 2032
29. Rest of South America Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of South America Laundry Sheets Market Size Outlook by Type, 2021- 2032
Rest of South America Laundry Sheets Market Size Outlook by Application, 2021- 2032
Rest of South America Laundry Sheets Market Size Outlook by End-User, 2021- 2032
30. United Arab Emirates Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
United Arab Emirates Laundry Sheets Market Size Outlook by Type, 2021- 2032
United Arab Emirates Laundry Sheets Market Size Outlook by Application, 2021- 2032
United Arab Emirates Laundry Sheets Market Size Outlook by End-User, 2021- 2032
31. Saudi Arabia Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
Saudi Arabia Laundry Sheets Market Size Outlook by Type, 2021- 2032
Saudi Arabia Laundry Sheets Market Size Outlook by Application, 2021- 2032
Saudi Arabia Laundry Sheets Market Size Outlook by End-User, 2021- 2032
32. Rest of Middle East Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Middle East Laundry Sheets Market Size Outlook by Type, 2021- 2032
Rest of Middle East Laundry Sheets Market Size Outlook by Application, 2021- 2032
Rest of Middle East Laundry Sheets Market Size Outlook by End-User, 2021- 2032
33. South Africa Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
South Africa Laundry Sheets Market Size Outlook by Type, 2021- 2032
South Africa Laundry Sheets Market Size Outlook by Application, 2021- 2032
South Africa Laundry Sheets Market Size Outlook by End-User, 2021- 2032
34. Rest of Africa Laundry Sheets Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Africa Laundry Sheets Market Size Outlook by Type, 2021- 2032
Rest of Africa Laundry Sheets Market Size Outlook by Application, 2021- 2032
Rest of Africa Laundry Sheets Market Size Outlook by End-User, 2021- 2032
35. Key Companies
Market Share Analysis
Company Benchmarking
SWOT Analysis
36. Recent Market Developments
Appendix
Looking Ahead
Research Methodology
Legal Disclaimer
Type
End-User
Sales Channel
Countries Analyzed
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
USD Analytics forecasts the global Laundry Sheets market size to increase from $865.7 Million in 2024 to $1.67 Billion in 2032, registering a CAGR of 8.53% during the forecast period
Biodegradable Laundry Sheets (70.9% Market Share), Residential (62.6% Market Share), Offline Channel
Church and Dwight Co., Inc., Delta Carbona LP, Dizolve Group Corp., Earth Breeze Inc., EcoLenity, OM BioSciences, Great Factory, Henkel AG and Co. KGaA, Hebei Guangsheng Technology Co., Ltd., LG Household and Healthcare Ltd
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2032; Currency: Revenue (USD); Volume
North America (9.42% CAGR)