The Greeting Cards Market is shaped by various drivers and trends. Social and cultural trends, such as diversity and inclusivity, are driving demand for personalized greeting cards. E-commerce has transformed the market, offering convenience and a wider variety of cards. Sustainability and eco-friendliness are driving demand for eco-friendly cards. Artistic and design trends, such as graphic design, typography, and illustration, are driving sales. Digital greeting cards are becoming popular, especially among younger generations. Handmade and craft cards are gaining popularity, as consumers appreciate the uniqueness and personal touch. Technological integration, such as augmented reality and virtual reality, is adding an extra layer of engagement. Localized and niche cards are gaining popularity, reflecting local languages and traditions. Socially conscious cards are focusing on social issues, and subscription services offer convenience. Celebrity and pop culture licensing is also driving sales, with companies often collaborating with celebrities to create themed cards. Multifunctional cards offer added value and utility.
The Greeting Cards Market is experiencing a significant surge in demand, largely attributable to the influence of evolving social and cultural trends. As society becomes more interconnected through digital channels, there's a growing desire for tangible expressions of sentiment and personal connection, and greeting cards offer a timeless solution. These cards have adapted to reflect changing cultural norms and inclusivity, addressing a wide range of celebrations and occasions, from traditional holidays to niche, culturally diverse festivities. The market has also embraced sustainability, with eco-friendly cards gaining popularity in response to environmental concerns. The convenience of online ordering has further bolstered the market's growth, making it more accessible and appealing to consumers of all ages. This dynamic interaction between societal shifts and the greeting cards industry demonstrates its enduring relevance in the modern era.
The greeting card market is undergoing a profound transformation with the rise of personalization. In this dynamic landscape, consumers increasingly seek unique and customized ways to convey their sentiments. Traditional one-size-fits-all cards are giving way to tailored expressions of emotion. This shift is driven by a desire for more meaningful connections and the ability to reflect individuality in greetings. Customized designs, personal photos, and heartfelt messages have become the new norm, enabling people to craft cards that resonate on a personal level. As a result, the greeting card industry is embracing this trend, offering innovative platforms and services to cater to diverse tastes, ultimately redefining the very concept of what a greeting card can be. This transformation heralds a more personal and authentic era in the world of heartfelt communication.
The dynamic landscape of artistic and design trends has become a driving force in the thriving greeting card market. These trends are constantly evolving, keeping the industry on its toes. Designers and artists are pushing the boundaries of creativity, incorporating innovative elements, from minimalist aesthetics to vibrant, eco-friendly materials. This creative evolution resonates with consumers who seek personalized and unique ways to express their sentiments. Consequently, this symbiotic relationship between design trends and consumer preferences has sparked a renaissance in the greeting card market, catapulting sales to new heights. In an era of digital communication, the enduring charm of tangible greeting cards finds new life through these evolving trends, resulting in a resurgence of their popularity and a promising future for the industry.
These versatile cards cater to a wide array of occasions and sentiments, from birthdays and anniversaries to thank-you notes and well wishes. They offer a universal appeal, making them a popular choice for consumers seeking a quick and heartfelt way to connect with loved ones. Whether adorned with vibrant illustrations, witty humour, or elegant simplicity, everyday greeting cards provide a delightful means of conveying emotions and staying connected in our fast-paced world. Their accessibility and affordability make them a staple in the lives of people from all walks of life, and their enduring popularity ensures they remain a cornerstone of the greeting card industry. Everyday greeting cards are more than just paper; they're a conduit for human connection and expression, symbolizing the enduring power of thoughtful communication.
Personal cards are designed to convey heartfelt sentiments on a more individual level, have captured the essence of human connection and emotional expression. They serve as a canvas for personal narratives, allowing people to convey their unique emotions, thoughts, and well-wishes. Whether it's birthdays, anniversaries, or other special occasions, personal cards are the go-to choice for those seeking to add a personalized touch to their messages. Their versatility, spanning from humorous to heartfelt, empowers people to communicate their feelings with sincerity. In a world increasingly dominated by digital communication, personal cards continue to thrive as timeless keepsakes, offering a tangible connection in an otherwise digital age. Their enduring appeal is a testament to the enduring power of genuine, personalized expressions of emotion.
Traditional brick-and-mortar stores, including card shops, stationery outlets, and gift stores, have long been the primary destinations for consumers seeking heartfelt greetings. The tactile nature of greeting cards, coupled with the personal touch they convey, ensures their enduring popularity in physical retail spaces. Additionally, these offline channels provide an opportunity for customers to browse, touch, and feel the cards before purchase, adding to the overall shopping experience. Despite the digital age, the charm of physically selecting and exchanging greeting cards remains a cherished tradition, sustaining the dominance of offline sales in this market. This enduring preference for offline channels reflects the emotional resonance and sentimental value attached to tangible expressions of affection and celebration, firmly establishing them as the market's primary distribution mode.
Firstly, the region enjoys high disposable incomes among consumers, enabling them to allocate a significant portion of their resources to non-essential items, including greeting cards. Moreover, greeting cards hold profound cultural significance in North America, often exchanged among friends and family members during special occasions like birthdays, holidays, and anniversaries. This cultural value further drives demand. Additionally, North America boasts a robust retail presence for greeting cards. These cards are readily available in a wide array of retail outlets, including supermarkets, drugstores, and specialty greeting card stores. As a result, the combination of economic capacity, cultural importance, and accessibility establishes North America as the dominant force in the greeting card market.
By Type
By Application
By Sales Channel
By Region
*list not exhaustive
Greeting Cards Market Outlook 2023
1 Market Overview
1.1 Introduction to the Greeting Cards Market
1.2 Scope of the Study
1.3 Research Objective
1.3.1 Key Market Scope and Segments
1.3.2 Players Covered
1.3.3 Years Considered
2 Executive Summary
2.1 2023 Greeting Cards Industry- Market Statistics
3 Market Dynamics
3.1 Market Drivers
3.2 Market Challenges
3.3 Market Opportunities
3.4 Market Trends
4 Market Factor Analysis
4.1 Porter’s Five Forces
4.2 Market Entropy
4.2.1 Global Greeting Cards Market Companies with Area Served
4.2.2 Products Offerings Global Greeting Cards Market
5 COVID-19 Impact Analysis and Outlook Scenarios
5.1.1 Covid-19 Impact Analysis
5.1.2 post-COVID-19 Scenario- Low Growth Case
5.1.3 post-COVID-19 Scenario- Reference Growth Case
5.1.4 post-COVID-19 Scenario- Low Growth Case
6 Global Greeting Cards Market Trends
6.1 Global Greeting Cards Revenue (USD Million) and CAGR (%) by Type (2018-2030)
6.2 Global Greeting Cards Revenue (USD Million) and CAGR (%) by Applications (2018-2030)
6.3 Global Greeting Cards Revenue (USD Million) and CAGR (%) by regions (2018-2030)
7 Global Greeting Cards Market Revenue (USD Million) by Type, and Applications (2018-2022)
7.1 Global Greeting Cards Revenue (USD Million) by Type (2018-2022)
7.1.1 Global Greeting Cards Revenue (USD Million), Market Share (%) by Type (2018-2022)
7.2 Global Greeting Cards Revenue (USD Million) by Applications (2018-2022)
7.2.1 Global Greeting Cards Revenue (USD Million), Market Share (%) by Applications (2018-2022)
8 Global Greeting Cards Development Regional Status and Outlook
8.1 Global Greeting Cards Revenue (USD Million) By Regions (2018-2022)
8.2 North America Greeting Cards Revenue (USD Million) by Type, and Application (2018-2022)
8.2.1 North America Greeting Cards Revenue (USD Million) by Country (2018-2022)
8.2.2 North America Greeting Cards Revenue (USD Million) by Type (2018-2022)
8.2.3 North America Greeting Cards Revenue (USD Million) by Applications (2018-2022)
8.3 Europe Greeting Cards Revenue (USD Million), by Type, and Applications (USD Million) (2018-2022)
8.3.1 Europe Greeting Cards Revenue (USD Million), by Country (2018-2022)
8.3.2 Europe Greeting Cards Revenue (USD Million) by Type (2018-2022)
8.3.3 Europe Greeting Cards Revenue (USD Million) by Applications (2018-2022)
8.4 Asia Pacific Greeting Cards Revenue (USD Million), and Revenue (USD Million) by Type, and Applications (2018-2022)
8.4.1 Asia Pacific Greeting Cards Revenue (USD Million) by Country (2018-2022)
8.4.2 Asia Pacific Greeting Cards Revenue (USD Million) by Type (2018-2022)
8.4.3 Asia Pacific Greeting Cards Revenue (USD Million) by Applications (2018-2022)
8.5 South America Greeting Cards Revenue (USD Million), by Type, and Applications (2018-2022)
8.5.1 South America Greeting Cards Revenue (USD Million), by Country (2018-2022)
8.5.2 South America Greeting Cards Revenue (USD Million) by Type (2018-2022)
8.5.3 South America Greeting Cards Revenue (USD Million) by Applications (2018-2022)
8.6 Middle East and Africa Greeting Cards Revenue (USD Million), by Type, Technology, Application, Thickness (2018-2022)
8.6.1 Middle East and Africa Greeting Cards Revenue (USD Million) by Country (2018-2022)
8.6.2 Middle East and Africa Greeting Cards Revenue (USD Million) by Type (2018-2022)
8.6.3 Middle East and Africa Greeting Cards Revenue (USD Million) by Applications (2018-2022)
9 Company Profiles
10 Global Greeting Cards Market Revenue (USD Million), by Type, and Applications (2023-2030)
10.1 Global Greeting Cards Revenue (USD Million) and Market Share (%) by Type (2023-2030)
10.1.1 Global Greeting Cards Revenue (USD Million), and Market Share (%) by Type (2023-2030)
10.2 Global Greeting Cards Revenue (USD Million) and Market Share (%) by Applications (2023-2030)
10.2.1 Global Greeting Cards Revenue (USD Million), and Market Share (%) by Applications (2023-2030)
11 Global Greeting Cards Development Regional Status and Outlook Forecast
11.1 Global Greeting Cards Revenue (USD Million) By Regions (2023-2030)
11.2 North America Greeting Cards Revenue (USD Million) by Type, and Applications (2023-2030)
11.2.1 North America Greeting Cards Revenue (USD) Million by Country (2023-2030)
11.2.2 North America Greeting Cards Revenue (USD Million), by Type (2023-2030)
11.2.3 North America Greeting Cards Revenue (USD Million), Market Share (%) by Applications (2023-2030)
11.3 Europe Greeting Cards Revenue (USD Million), by Type, and Applications (2023-2030)
11.3.1 Europe Greeting Cards Revenue (USD Million), by Country (2023-2030)
11.3.2 Europe Greeting Cards Revenue (USD Million), by Type (2023-2030)
11.3.3 Europe Greeting Cards Revenue (USD Million), by Applications (2023-2030)
11.4 Asia Pacific Greeting Cards Revenue (USD Million) by Type, and Applications (2023-2030)
11.4.1 Asia Pacific Greeting Cards Revenue (USD Million), by Country (2023-2030)
11.4.2 Asia Pacific Greeting Cards Revenue (USD Million), by Type (2023-2030)
11.4.3 Asia Pacific Greeting Cards Revenue (USD Million), by Applications (2023-2030)
11.5 South America Greeting Cards Revenue (USD Million), by Type, and Applications (2023-2030)
11.5.1 South America Greeting Cards Revenue (USD Million), by Country (2023-2030)
11.5.2 South America Greeting Cards Revenue (USD Million), by Type (2023-2030)
11.5.3 South America Greeting Cards Revenue (USD Million), by Applications (2023-2030)
11.6 Middle East and Africa Greeting Cards Revenue (USD Million), by Type, and Applications (2023-2030)
11.6.1 Middle East and Africa Greeting Cards Revenue (USD Million), by region (2023-2030)
11.6.2 Middle East and Africa Greeting Cards Revenue (USD Million), by Type (2023-2030)
11.6.3 Middle East and Africa Greeting Cards Revenue (USD Million), by Applications (2023-2030)
12 Methodology and Data Sources
12.1 Methodology/Research Approach
12.1.1 Research Programs/Design
12.1.2 Market Size Estimation
12.1.3 Market Breakdown and Data Triangulation
12.2 Data Sources
12.2.1 Secondary Sources
12.2.2 Primary Sources
12.3 Disclaimer
List of Tables
Table 1 Market Segmentation Analysis
Table 2 Global Greeting Cards Market Companies with Areas Served
Table 3 Products Offerings Global Greeting Cards Market
Table 4 Low Growth Scenario Forecasts
Table 5 Reference Case Growth Scenario
Table 6 High Growth Case Scenario
Table 7 Global Greeting Cards Revenue (USD Million) And CAGR (%) By Type (2018-2030)
Table 8 Global Greeting Cards Revenue (USD Million) And CAGR (%) By Applications (2018-2030)
Table 9 Global Greeting Cards Revenue (USD Million) And CAGR (%) By Regions (2018-2030)
Table 10 Global Greeting Cards Revenue (USD Million) By Type (2018-2022)
Table 11 Global Greeting Cards Revenue Market Share (%) By Type (2018-2022)
Table 12 Global Greeting Cards Revenue (USD Million) By Applications (2018-2022)
Table 13 Global Greeting Cards Revenue Market Share (%) By Applications (2018-2022)
Table 14 Global Greeting Cards Market Revenue (USD Million) By Regions (2018-2022)
Table 15 Global Greeting Cards Market Share (%) By Regions (2018-2022)
Table 16 North America Greeting Cards Revenue (USD Million) By Country (2018-2022)
Table 17 North America Greeting Cards Revenue (USD Million) By Type (2018-2022)
Table 18 North America Greeting Cards Revenue (USD Million) By Applications (2018-2022)
Table 19 Europe Greeting Cards Revenue (USD Million) By Country (2018-2022)
Table 20 Europe Greeting Cards Revenue (USD Million) By Type (2018-2022)
Table 21 Europe Greeting Cards Revenue (USD Million) By Applications (2018-2022)
Table 22 Asia Pacific Greeting Cards Revenue (USD Million) By Country (2018-2022)
Table 23 Asia Pacific Greeting Cards Revenue (USD Million) By Type (2018-2022)
Table 24 Asia Pacific Greeting Cards Revenue (USD Million) By Applications (2018-2022)
Table 25 South America Greeting Cards Revenue (USD Million) By Country (2018-2022)
Table 26 South America Greeting Cards Revenue (USD Million) By Type (2018-2022)
Table 27 South America Greeting Cards Revenue (USD Million) By Applications (2018-2022)
Table 28 Middle East and Africa Greeting Cards Revenue (USD Million) By Region (2018-2022)
Table 29 Middle East and Africa Greeting Cards Revenue (USD Million) By Type (2018-2022)
Table 30 Middle East and Africa Greeting Cards Revenue (USD Million) By Applications (2018-2022)
Table 31 Financial Analysis
Table 32 Global Greeting Cards Revenue (USD Million) By Type (2023-2030)
Table 33 Global Greeting Cards Revenue Market Share (%) By Type (2023-2030)
Table 34 Global Greeting Cards Revenue (USD Million) By Applications (2023-2030)
Table 35 Global Greeting Cards Revenue Market Share (%) By Applications (2023-2030)
Table 36 Global Greeting Cards Market Revenue (USD Million), And Revenue (USD Million) By Regions (2023-2030)
Table 37 North America Greeting Cards Revenue (USD)By Country (2023-2030)
Table 38 North America Greeting Cards Revenue (USD Million) By Type (2023-2030)
Table 39 North America Greeting Cards Revenue (USD Million) By Applications (2023-2030)
Table 40 Europe Greeting Cards Revenue (USD Million) By Country (2023-2030)
Table 41 Europe Greeting Cards Revenue (USD Million) By Type (2023-2030)
Table 42 Europe Greeting Cards Revenue (USD Million) By Applications (2023-2030)
Table 43 Asia Pacific Greeting Cards Revenue (USD Million) By Country (2023-2030)
Table 44 Asia Pacific Greeting Cards Revenue (USD Million) By Type (2023-2030)
Table 45 Asia Pacific Greeting Cards Revenue (USD Million) By Applications (2023-2030)
Table 46 South America Greeting Cards Revenue (USD Million) By Country (2023-2030)
Table 47 South America Greeting Cards Revenue (USD Million) By Type (2023-2030)
Table 48 South America Greeting Cards Revenue (USD Million) By Applications (2023-2030)
Table 49 Middle East and Africa Greeting Cards Revenue (USD Million) By Region (2023-2030)
Table 50 Middle East and Africa Greeting Cards Revenue (USD Million) By Region (2023-2030)
Table 51 Middle East and Africa Greeting Cards Revenue (USD Million) By Type (2023-2030)
Table 52 Middle East and Africa Greeting Cards Revenue (USD Million) By Applications (2023-2030)
Table 53 Research Programs/Design for This Report
Table 54 Key Data Information from Secondary Sources
Table 55 Key Data Information from Primary Sources
List of Figures
Figure 1 Market Scope
Figure 2 Porter’s Five Forces
Figure 3 Global Greeting Cards Revenue (USD Million) By Type (2018-2022)
Figure 4 Global Greeting Cards Revenue Market Share (%) By Type (2022)
Figure 5 Global Greeting Cards Revenue (USD Million) By Applications (2018-2022)
Figure 6 Global Greeting Cards Revenue Market Share (%) By Applications (2022)
Figure 7 Global Greeting Cards Market Revenue (USD Million) By Regions (2018-2022)
Figure 8 Global Greeting Cards Market Share (%) By Regions (2022)
Figure 9 North America Greeting Cards Revenue (USD Million) By Country (2018-2022)
Figure 10 North America Greeting Cards Revenue (USD Million) By Type (2018-2022)
Figure 11 North America Greeting Cards Revenue (USD Million) By Applications (2018-2022)
Figure 12 Europe Greeting Cards Revenue (USD Million) By Country (2018-2022)
Figure 13 Europe Greeting Cards Revenue (USD Million) By Type (2018-2022)
Figure 14 Europe Greeting Cards Revenue (USD Million) By Applications (2018-2022)
Figure 15 Asia Pacific Greeting Cards Revenue (USD Million) By Country (2018-2022)
Figure 16 Asia Pacific Greeting Cards Revenue (USD Million) By Type (2018-2022)
Figure 17 Asia Pacific Greeting Cards Revenue (USD Million) By Applications (2018-2022)
Figure 18 South America Greeting Cards Revenue (USD Million) By Country (2018-2022)
Figure 19 South America Greeting Cards Revenue (USD Million) By Type (2018-2022)
Figure 20 South America Greeting Cards Revenue (USD Million) By Applications (2018-2022)
Figure 21 Middle East and Africa Greeting Cards Revenue (USD Million) By Region (2018-2022)
Figure 22 Middle East and Africa Greeting Cards Revenue (USD Million) By Type (2018-2022)
Figure 23 Middle East and Africa Greeting Cards Revenue (USD Million) By Applications (2018-2022)
Figure 24 Global Greeting Cards Revenue (USD Million) By Type (2023-2030)
Figure 25 Global Greeting Cards Revenue Market Share (%) By Type (2030)
Figure 26 Global Greeting Cards Revenue (USD Million) By Applications (2023-2030)
Figure 27 Global Greeting Cards Revenue Market Share (%) By Applications (2030)
Figure 28 Global Greeting Cards Market Revenue (USD Million) By Regions (2023-2030)
Figure 29 North America Greeting Cards Revenue (USD Million) By Country (2023-2030)
Figure 30 North America Greeting Cards Revenue (USD Million) By Type (2023-2030)
Figure 31 North America Greeting Cards Revenue (USD Million) By Applications (2023-2030)
Figure 32 Europe Greeting Cards Revenue (USD Million) By Country (2023-2030)
Figure 33 Europe Greeting Cards Revenue (USD Million) By Type (2023-2030)
Figure 34 Europe Greeting Cards Revenue (USD Million) By Applications (2023-2030)
Figure 35 Asia Pacific Greeting Cards Revenue (USD Million) By Country (2023-2030)
Figure 36 Asia Pacific Greeting Cards Revenue (USD Million) By Type (2023-2030)
Figure 37 Asia Pacific Greeting Cards Revenue (USD Million) By Applications (2023-2030)
Figure 38 South America Greeting Cards Revenue (USD Million) By Country (2023-2030)
Figure 39 South America Greeting Cards Revenue (USD Million) By Type (2023-2030)
Figure 40 South America Greeting Cards Revenue (USD Million) By Applications (2023-2030)
Figure 41 Middle East and Africa Greeting Cards Revenue (USD Million) By Region (2023-2030)
Figure 42 Middle East and Africa Greeting Cards Revenue (USD Million) By Region (2023-2030)
Figure 43 Middle East and Africa Greeting Cards Revenue (USD Million) By Type (2023-2030)
Figure 44 Middle East and Africa Greeting Cards Revenue (USD Million) By Applications (2023-2030)
Figure 45 Bottom-Up and Top-Down Approaches for This Report
Figure 46 Data Triangulation
By Type
By Application
By Sales Channel
By Region