The global Garment Steamer Market Study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments -By Application (Clothes, Curtains, Carpets, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online).
The garment steamer market is experiencing robust growth, fueled by the increasing demand for convenient, quick, and fabric-safe ironing alternatives. Garment steamers have gained popularity among consumers for their ability to easily remove wrinkles without direct contact with fabrics, making them ideal for delicate materials like silk, satin, and wool. As more consumers, especially urban professionals, adopt fast-paced lifestyles, the convenience and portability of garment steamers have become essential features, contributing to their widespread adoption. Additionally, technological advancements such as compact designs, improved steam power, and handheld models are making garment steamers more user-friendly and accessible to a broader audience. The market is also benefiting from the growing trend of home appliances designed for small spaces, with the increased focus on energy-efficient and travel-friendly products driving further market expansion. Rising disposable income and consumer awareness regarding clothing care are also key factors propelling the market's growth.
The market report analyses the leading companies in the industry including AB Electrolux, CHIGO, Conair LLC, FLYCO, Haier Group, Jiffy Steamer Company LLC, Koninklijke Philips N.V., Midea Group, Panasonic Marketing Middle East & Africa FZE, Pursteam, Rowenta, and others.
One of the most prominent trends in the garment steamer market is the growing demand for portable and compact steamers, especially in urban environments and among frequent travelers. With urbanization leading to smaller living spaces and more people seeking convenience, compact garment steamers have become a practical solution for maintaining wrinkle-free clothing without the bulk of traditional irons. These models are easy to store and carry, offering flexibility for on-the-go use. The trend is also fueled by innovations in design, with manufacturers introducing lightweight, foldable, and travel-friendly steamers that still deliver powerful performance. This shift caters to consumers who prioritize convenience and mobility, making portable garment steamers an increasingly popular choice across a wide range of demographics.
The garment steamer market is primarily driven by a rising focus on convenience and time efficiency in households. As more consumers lead fast-paced lifestyles, the need for quick, hassle-free garment care solutions has increased. Unlike traditional irons, garment steamers offer a time-efficient alternative that eliminates the need for ironing boards and works on a variety of fabrics, including delicate materials. Steamers can quickly refresh garments, making them an ideal tool for professionals, busy parents, and individuals with limited time. The growing preference for easy-to-use appliances that deliver effective results is pushing the demand for garment steamers, particularly in metropolitan areas where ironing can be time-consuming and less practical.
A significant opportunity in the garment steamer market lies in the development of multi-functional steamers that cater to a broader range of applications beyond clothing care. With heightened awareness around hygiene and cleanliness, particularly in the wake of the COVID-19 pandemic, manufacturers can capitalize on this by offering steamers that also sanitize surfaces, curtains, upholstery, and even baby products. The potential for garment steamers to be marketed as versatile, all-in-one household tools can attract consumers looking to maximize utility from their purchases. This opportunity can drive growth by appealing to a market segment that values multi-purpose devices for maintaining both personal attire and home cleanliness, thus expanding the market beyond traditional garment care applications.
The clothes segment is the largest in the garment steamer market by application. This dominance is attributed to the widespread and growing demand for quick and efficient garment care solutions across both residential and commercial sectors. Clothes, as a daily necessity, require frequent maintenance, and garment steamers offer a faster, more convenient alternative to traditional irons. Their ability to eliminate wrinkles, freshen fabrics, and remove odors without the need for an ironing board makes them highly popular, especially among busy households, fashion-conscious individuals, and businesses like retail stores and dry cleaners. The global rise in clothing sales, coupled with the increasing popularity of delicate fabrics that require gentle handling, further boosts the demand for garment steamers specifically designed for clothes. In addition, the growing awareness of hygiene and the trend of easy-to-use home appliances have reinforced the position of the clothes segment as the largest in the garment steamer market.
The online segment is the fastest-growing distribution channel in the garment steamer market. This rapid growth is driven by several key factors, including the rise of e-commerce, convenience, and the increasing preference for digital shopping. Online platforms provide consumers with the ability to compare a wide variety of brands and models, access detailed product reviews, and benefit from discounts and promotions that may not be available in physical stores. Additionally, the surge in internet penetration, the proliferation of smartphones, and the expansion of online retailers like Amazon, Alibaba, and other niche home appliance stores have made it easier for consumers to purchase garment steamers from the comfort of their homes. The COVID-19 pandemic further accelerated this trend, as consumers shifted towards online channels for safety and convenience. The flexibility of 24/7 access, fast shipping, and return policies also cater to the demands of modern consumers, solidifying the online segment as the fastest-growing channel in this market.
By Application
Clothes
Curtains
Carpets
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
AB Electrolux
CHIGO
Conair LLC
FLYCO
Haier Group
Jiffy Steamer Company LLC
Koninklijke Philips N.V.
Midea Group
Panasonic Marketing Middle East & Africa FZE
Pursteam
Rowenta
*- List Not Exhaustive
TABLE OF CONTENTS
1 Introduction to 2024 Garment Steamer Market
1.1 Market Overview
1.2 Quick Facts
1.3 Scope/Objective of the Study
1.4 Market Definition
1.5 Countries and Regions Covered
1.6 Units, Currency, and Conversions
1.7 Industry Value Chain
2 Research Methodology
2.1 Market Size Estimation
2.2 Sources and Research Methodology
2.3 Data Triangulation
2.4 Assumptions and Limitations
3 Executive Summary
3.1 Global Garment Steamer Market Size Outlook, $ Million, 2021 to 2032
3.2 Garment Steamer Market Outlook by Type, $ Million, 2021 to 2032
3.3 Garment Steamer Market Outlook by Product, $ Million, 2021 to 2032
3.4 Garment Steamer Market Outlook by Application, $ Million, 2021 to 2032
3.5 Garment Steamer Market Outlook by Key Countries, $ Million, 2021 to 2032
4 Market Dynamics
4.1 Key Driving Forces of Garment Steamer Industry
4.2 Key Market Trends in Garment Steamer Industry
4.3 Potential Opportunities in Garment Steamer Industry
4.4 Key Challenges in Garment Steamer Industry
5 Market Factor Analysis
5.1 Value Chain Analysis
5.2 Competitive Landscape
5.2.1 Global Garment Steamer Market Share by Company (%), 2023
5.2.2 Product Offerings by Company
5.3 Porter’s Five Forces Analysis
5.4 Pricing Analysis and Outlook
6 Growth Outlook Across Scenarios
6.1 Growth Analysis-Case Scenario Definitions
6.2 Low Growth Scenario Forecasts
6.3 Reference Growth Scenario Forecasts
6.4 High Growth Scenario Forecasts
7 Global Garment Steamer Market Outlook by Segments
7.1 Garment Steamer Market Outlook by Segments, $ Million, 2021- 2032
By Application
Clothes
Curtains
Carpets
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online
8 North America Garment Steamer Market Analysis and Outlook To 2032
8.1 Introduction to North America Garment Steamer Markets in 2024
8.2 North America Garment Steamer Market Size Outlook by Country, 2021-2032
8.2.1 United States
8.2.2 Canada
8.2.3 Mexico
8.3 North America Garment Steamer Market size Outlook by Segments, 2021-2032
By Application
Clothes
Curtains
Carpets
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online
9 Europe Garment Steamer Market Analysis and Outlook To 2032
9.1 Introduction to Europe Garment Steamer Markets in 2024
9.2 Europe Garment Steamer Market Size Outlook by Country, 2021-2032
9.2.1 Germany
9.2.2 France
9.2.3 Spain
9.2.4 United Kingdom
9.2.4 Italy
9.2.5 Russia
9.2.6 Norway
9.2.7 Rest of Europe
9.3 Europe Garment Steamer Market Size Outlook by Segments, 2021-2032
By Application
Clothes
Curtains
Carpets
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online
10 Asia Pacific Garment Steamer Market Analysis and Outlook To 2032
10.1 Introduction to Asia Pacific Garment Steamer Markets in 2024
10.2 Asia Pacific Garment Steamer Market Size Outlook by Country, 2021-2032
10.2.1 China
10.2.2 India
10.2.3 Japan
10.2.4 South Korea
10.2.5 Indonesia
10.2.6 Malaysia
10.2.7 Australia
10.2.8 Rest of Asia Pacific
10.3 Asia Pacific Garment Steamer Market size Outlook by Segments, 2021-2032
By Application
Clothes
Curtains
Carpets
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online
11 South America Garment Steamer Market Analysis and Outlook To 2032
11.1 Introduction to South America Garment Steamer Markets in 2024
11.2 South America Garment Steamer Market Size Outlook by Country, 2021-2032
11.2.1 Brazil
11.2.2 Argentina
11.2.3 Rest of South America
11.3 South America Garment Steamer Market size Outlook by Segments, 2021-2032
By Application
Clothes
Curtains
Carpets
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online
12 Middle East and Africa Garment Steamer Market Analysis and Outlook To 2032
12.1 Introduction to Middle East and Africa Garment Steamer Markets in 2024
12.2 Middle East and Africa Garment Steamer Market Size Outlook by Country, 2021-2032
12.2.1 Saudi Arabia
12.2.2 UAE
12.2.3 Oman
12.2.4 Rest of Middle East
12.2.5 Egypt
12.2.6 Nigeria
12.2.7 South Africa
12.2.8 Rest of Africa
12.3 Middle East and Africa Garment Steamer Market size Outlook by Segments, 2021-2032
By Application
Clothes
Curtains
Carpets
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online
13 Company Profiles
13.1 Company Snapshot
13.2 SWOT Profiles
13.3 Products and Services
13.4 Recent Developments
13.5 Financial Profile
AB Electrolux
CHIGO
Conair LLC
FLYCO
Haier Group
Jiffy Steamer Company LLC
Koninklijke Philips N.V.
Midea Group
Panasonic Marketing Middle East & Africa FZE
Pursteam
Rowenta
14 Appendix
14.1 Customization Offerings
14.2 Subscription Services
14.3 Related Reports
14.4 Publisher Expertise
By Application
Clothes
Curtains
Carpets
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online
Global Garment Steamer Market Size is valued at $3.8 Billion in 2024 and is forecast to register a growth rate (CAGR) of 5.4% to reach $5.8 Billion by 2032.
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
AB Electrolux, CHIGO, Conair LLC, FLYCO, Haier Group, Jiffy Steamer Company LLC, Koninklijke Philips N.V., Midea Group, Panasonic Marketing Middle East & Africa FZE, Pursteam, Rowenta
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2032; Currency: Revenue (USD); Volume