The Fortified Cereal Market Study forecasts the market size across 6 regions and 24 countries for diverse segments including-Type (Gluten-Free, Keto-Friendly, Others), Ingredient (Wheat, Oats, Corn, Millet, Rice, Barley, Others), Application (Direct Consumption, Food Processing Industry), Distribution Channel (Online, Supermarkets and Hypermarkets, Specialty Stores, Independent Retailers, Others).
Fortified Cereal: The fortified cereal market is driven by the inclusion of added vitamins, minerals, fiber, or protein in breakfast cereals to enhance their nutritional content. Key drivers include the fortification of cereals to address nutrient deficiencies, provide a convenient and nutritious breakfast option, and cater to health-conscious consumers. Fortified cereals cater to individuals seeking convenient and fortified breakfast options that contribute to a balanced diet and support specific health goals.
A prominent trend in the fortified cereal market is the rise in demand for functional and nutrient-rich breakfast options. Consumers are increasingly seeking cereals that go beyond traditional breakfast fare, offering added health benefits through fortification with vitamins, minerals, and other functional ingredients. The trend reflects a shift in consumer preferences towards breakfast choices that not only provide energy but also contribute to overall well-being. Fortified cereals are gaining popularity as a convenient and tasty way for consumers to incorporate essential nutrients into their daily diets, aligning with a broader focus on holistic health and wellness.
The primary driver propelling the fortified cereal market is the growing emphasis on health-conscious eating habits. With increasing awareness of the link between diet and health, consumers are actively seeking foods that support their well-being. Fortified cereals, enriched with vitamins, minerals, fiber, and often positioned as low in sugar or whole grain, address consumer desires for nutritious and balanced breakfast choices. The driver is deeply rooted in the broader movement towards mindful eating and a proactive approach to health, influencing purchasing decisions and driving the demand for cereals that offer functional benefits.
A potential opportunity in the fortified cereal market lies in the innovation of personalized and customizable options. Manufacturers can explore the development of fortified cereals that allow consumers to tailor their breakfast experience based on individual preferences and nutritional needs. This opportunity involves offering a variety of fortification options, such as different vitamin blends, functional ingredients, and customization of sweetness levels. Companies investing in personalized and customizable fortified cereal options can tap into the trend of personalized nutrition, providing consumers with a more tailored and satisfying breakfast solution while catering to their specific health and taste preferences.
Type
Gluten-Free
Keto-Friendly
Others
Ingredient
Wheat
Oats
Corn
Millet
Rice
Barley
Others
Application
Direct Consumption
Food Processing Industry
Distribution Channel
Online
Supermarkets and Hypermarkets
Specialty Stores
Independent Retailers
Others
Geographical Segmentation
• North America (US, Canada, Mexico)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
• Asia Pacific (China, India, Japan, South Korea, South East Asia, Rest of Asia Pacific)
• South America (Brazil, Argentina, Rest of South America)
• Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, Egypt, South Africa, Nigeria, Rest of Africa)
Kellogg Company
Nestlé S.A.
General Mills, Inc.
The Quaker Oats Company
True Elements Nut Pvt. Ltd.
Post Holdings, Inc
Food For Life Baking Co., Inc.
Abbott Laboratories
Bright Lifecare Pvt. Ltd. (MuscleBlaze brand)
Sproutlife Foods Private Limited (Yogabars)
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TABLE OF CONTENTS
1 Introduction To 2024 Fortified Cereal Markets
1.1 Market Overview
1.2 Quick Facts
1.3 Scope/Objective of the Study
1.4 Market Definition
1.5 Countries and Regions Included
1.6 Units, Currency, and Conversions
1.7 Industry Value Chain
2 Research Methodology
2.1 Market Size Estimation
2.2 Sources and Research Methodology
2.3 Data Triangulation
2.4 Assumptions and Limitations
3 Executive Summary
3.1 Global Fortified Cereal Market Size Outlook, $ Million, 2021 to 2030
3.2 Fortified Cereal Market Outlook by Type, $ Million, 2021 to 2030
3.3 Fortified Cereal Market Outlook by Product, $ Million, 2021 to 2030
3.4 Fortified Cereal Market Outlook by Application, $ Million, 2021 to 2030
3.5 Fortified Cereal Market Outlook by Key Countries, $ Million, 2021 to 2030
4 Market Dynamics
4.1 Key Driving Forces of Fortified Cereal Industry
4.2 Key Market Trends in Fortified Cereal Industry
4.3 Potential Opportunities in Fortified Cereal Industry
4.4 Key Challenges in Fortified Cereal Industry
5 Market Factor Analysis
5.1 Competitive Landscape
5.1.1 Global Fortified Cereal Market Share by Company
5.1.2 Product Offerings by Company
5.2 Porter’s Five Forces Analysis
6 Growth Outlook Across Scenarios
6.1 Growth Analysis-Case Scenario Definitions
6.2 Low Growth Scenario Forecasts
6.3 Reference Growth Scenario Forecasts
6.4 High Growth Scenario Forecasts
7 Global Fortified Cereal Market Outlook by Segments
7.1 Fortified Cereal Market Outlook by Segments
Type
Gluten-Free
Keto-Friendly
Others
Ingredient
Wheat
Oats
Corn
Millet
Rice
Barley
Others
Application
Direct Consumption
Food Processing Industry
Distribution Channel
Online
Supermarkets and Hypermarkets
Specialty Stores
Independent Retailers
Others
8 North America Fortified Cereal Market Analysis and Outlook To 2030
8.1 Introduction to North America Fortified Cereal Markets in 2024
8.2 North America Fortified Cereal Market Size Outlook by Country, 2021-2030
8.2.1 United States
8.2.2 Canada
8.2.3 Mexico
8.3 North America Fortified Cereal Market size Outlook by Segments, 2021-2030
Type
Gluten-Free
Keto-Friendly
Others
Ingredient
Wheat
Oats
Corn
Millet
Rice
Barley
Others
Application
Direct Consumption
Food Processing Industry
Distribution Channel
Online
Supermarkets and Hypermarkets
Specialty Stores
Independent Retailers
Others
9 Europe Fortified Cereal Market Analysis and Outlook To 2030
9.1 Introduction to Europe Fortified Cereal Markets in 2024
9.2 Europe Fortified Cereal Market Size Outlook by Country, 2021-2030
9.2.1 Germany
9.2.2 France
9.2.3 Spain
9.2.4 United Kingdom
9.2.4 Italy
9.2.5 Russia
9.2.6 Norway
9.2.7 Rest of Europe
9.3 Europe Fortified Cereal Market size Outlook by Segments, 2021-2030
Type
Gluten-Free
Keto-Friendly
Others
Ingredient
Wheat
Oats
Corn
Millet
Rice
Barley
Others
Application
Direct Consumption
Food Processing Industry
Distribution Channel
Online
Supermarkets and Hypermarkets
Specialty Stores
Independent Retailers
Others
10 Asia Pacific Fortified Cereal Market Analysis and Outlook To 2030
10.1 Introduction to Asia Pacific Fortified Cereal Markets in 2024
10.2 Asia Pacific Fortified Cereal Market Size Outlook by Country, 2021-2030
10.2.1 China
10.2.2 India
10.2.3 Japan
10.2.4 South Korea
10.2.5 Indonesia
10.2.6 Malaysia
10.2.7 Australia
10.2.8 Rest of Asia Pacific
10.3 Asia Pacific Fortified Cereal Market size Outlook by Segments, 2021-2030
Type
Gluten-Free
Keto-Friendly
Others
Ingredient
Wheat
Oats
Corn
Millet
Rice
Barley
Others
Application
Direct Consumption
Food Processing Industry
Distribution Channel
Online
Supermarkets and Hypermarkets
Specialty Stores
Independent Retailers
Others
11 South America Fortified Cereal Market Analysis and Outlook To 2030
11.1 Introduction to South America Fortified Cereal Markets in 2024
11.2 South America Fortified Cereal Market Size Outlook by Country, 2021-2030
11.2.1 Brazil
11.2.2 Argentina
11.2.3 Rest of South America
11.3 South America Fortified Cereal Market size Outlook by Segments, 2021-2030
Type
Gluten-Free
Keto-Friendly
Others
Ingredient
Wheat
Oats
Corn
Millet
Rice
Barley
Others
Application
Direct Consumption
Food Processing Industry
Distribution Channel
Online
Supermarkets and Hypermarkets
Specialty Stores
Independent Retailers
Others
12 Middle East and Africa Fortified Cereal Market Analysis and Outlook To 2030
12.1 Introduction to Middle East and Africa Fortified Cereal Markets in 2024
12.2 Middle East and Africa Fortified Cereal Market Size Outlook by Country, 2021-2030
12.2.1 Saudi Arabia
12.2.2 UAE
12.2.3 Oman
12.2.4 Rest of Middle East
12.2.5 Egypt
12.2.6 Nigeria
12.2.7 South Africa
12.2.8 Rest of Africa
12.3 Middle East and Africa Fortified Cereal Market size Outlook by Segments, 2021-2030
Type
Gluten-Free
Keto-Friendly
Others
Ingredient
Wheat
Oats
Corn
Millet
Rice
Barley
Others
Application
Direct Consumption
Food Processing Industry
Distribution Channel
Online
Supermarkets and Hypermarkets
Specialty Stores
Independent Retailers
Others
List of Companies
Kellogg Company
Nestlé S.A.
General Mills, Inc.
The Quaker Oats Company
True Elements Nut Pvt. Ltd.
Post Holdings, Inc
Food For Life Baking Co., Inc.
Abbott Laboratories
Bright Lifecare Pvt. Ltd. (MuscleBlaze brand)
Sproutlife Foods Private Limited (Yogabars)
13 Company Profiles
13.1 Company Snapshot
13.2 SWOT Profiles
13.3 Products and Services
13.4 Recent Developments
13.5 Financial Profile
14 Appendix
14.1 Customization Offerings
14.2 Subscription Services
14.3 Related Reports
14.4 Publisher Expertise
Type/brGluten-Free /brKeto-Friendly /brOthers /br/brIngredient/brWheat /brOats /brCorn /brMillet /brRice /brBarley /brOthers /br/brApplication/brDirect Consumption /brFood Processing Industry /br/brDistribution Channel/brOnline /brSupermarkets and Hypermarkets/brSpecialty Stores/brIndependent Retailers/brOthers
The global Fortified Cereal Market is one of the lucrative growth markets, poised to register a 6.3% growth (CAGR) between 2024 and 2030.
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
Kellogg Company, Nestlé S.A., General Mills, Inc., The Quaker Oats Company, True Elements Nut Pvt. Ltd., Post Holdings, Inc, Food For Life Baking Co., Inc., Abbott Laboratories, Bright Lifecare Pvt. Ltd. (MuscleBlaze brand), Sproutlife Foods Private Limited (Yogabars)
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2030; Currency: USD; Volume