The global Eye Makeup Market Comprehensive Study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments -By Product (Mascara, Eye shadow, Eyeliner, Eye pencil, Eyebrow, Others), By Application (Online, Offline)
In 2024, the market for eye makeup continues to evolve, driven by trends in beauty, fashion, and self-expression, as well as advancements in cosmetic technology. Eye makeup products, including eyeshadows, eyeliners, mascaras, and brow products, play a central role in enhancing the natural beauty of the eyes, creating diverse looks ranging from subtle to dramatic. With social media platforms serving as influential channels for beauty trends and tutorials, consumers are increasingly experimenting with eye makeup techniques and color palettes, fueling demand for innovative and versatile products. Moreover, advancements in formulation technology, such as long-wear, waterproof, and smudge-proof formulas, enhance the performance, durability, and wearability of eye makeup, catering to the needs of busy lifestyles and diverse climates. Additionally, the market is witnessing a rise in sustainable and cruelty-free eye makeup options, reflecting growing consumer demand for ethical and eco-conscious beauty products. As consumers seek to express themselves creatively and experiment with different makeup looks, the eye makeup market presents opportunities for innovation, product differentiation, and market expansion to meet the evolving needs and preferences of beauty enthusiasts and makeup consumers.
The market report analyses the leading companies in the industry including Amway Corp, CHANEL Ltd, Colorbar Cosmetics Pvt. Ltd, DIC Corp, FORMA BRANDS LLC, Iredale Cosmetics Inc, L’Oréal S.A., LVMH Moet Hennessy Louis Vuitton SE, Manash Lifestyle Pvt. Ltd, Mary Kay Inc, Natura and Co Holding SA, Oriflame Holding AG, Revlon Inc, Revolution Beauty Ltd, Shiseido Co. Ltd, and Others.
A significant trend in the eye makeup market is the rise of clean beauty and vegan formulations. With increasing awareness of ingredient safety and sustainability, consumers are gravitating towards eye makeup products that are formulated with natural, non-toxic, and cruelty-free ingredients. This trend is driven by factors such as the growing demand for transparency in beauty products, the influence of social media and beauty influencers in promoting clean beauty ideals, and the desire for products that align with ethical and environmental values. As a result, there is a rising demand for eye makeup products that are free from harmful chemicals, synthetic fragrances, and animal-derived ingredients, appealing to conscientious consumers seeking safer and more eco-friendly alternatives. Manufacturers are responding to this trend by developing vegan-friendly formulations and clean beauty labels that certify compliance with strict standards for ingredient purity and sustainability, catering to the preferences of discerning consumers seeking safer and more ethical options for enhancing their eye makeup looks.
A key driver behind the demand for eye makeup products is the influence of social media and beauty influencers in shaping consumer preferences and driving purchasing behavior. With the rise of platforms such as Instagram, YouTube, and TikTok as hubs for beauty content and tutorials, consumers are exposed to a wide array of eye makeup trends, techniques, and product recommendations from influencers and content creators. This driver is fueled by factors such as the visual nature of social media platforms, the aspirational appeal of beauty influencers, and the power of user-generated content in driving product discovery and engagement. Beauty influencers play a pivotal role in driving trends and influencing consumer perceptions of eye makeup products, from innovative formulations and packaging designs to color trends and application techniques. Their endorsements and recommendations can significantly impact consumer purchasing decisions, driving demand for specific eye makeup products and brands, and shaping market trends in the highly competitive beauty industry.
An opportunity for the eye makeup market lies in expansion into sustainable packaging and refillable options to meet consumer demand for eco-conscious beauty solutions. Manufacturers can explore opportunities to adopt recyclable, biodegradable, or compostable packaging materials such as glass, paper, or bio-based plastics, reducing plastic waste and environmental impact. Additionally, offering refillable packaging options for eye makeup products such as mascaras, eyeliners, and eyeshadows allows consumers to replenish their favorite products without generating single-use packaging waste, promoting circularity and resource efficiency. Furthermore, incorporating innovative dispensing systems, such as twist-up pencils or magnetic palettes, enhances user experience and convenience while minimizing packaging waste. By embracing sustainable packaging solutions and refillable options, manufacturers can differentiate their eye makeup products, appeal to environmentally conscious consumers, and contribute to positive environmental outcomes, positioning their brands as leaders in sustainability and responsible beauty practices.
In the Eye Makeup Market segmented by product, the mascara segment is the largest, propelled by its essential role in enhancing the appearance of lashes and defining the eyes. Mascara is a staple in most makeup routines, offering consumers the ability to lengthen, volumize, and darken their lashes for a wide-eyed, glamorous look. Its versatility and wide range of formulations, including waterproof, volumizing, and lengthening variants, cater to diverse preferences and desired effects. Additionally, the continuous innovation in mascara technology, such as wand designs and formula advancements, further contributes to its popularity and dominance in the market. As consumers seek to accentuate their eyes and achieve long-lasting, impactful looks, the mascara segment maintains its position as the largest in the Eye Makeup Market.
In the Eye Makeup Market segmented by application, the online segment is experiencing rapid growth, fueled by several key factors. Online platforms offer consumers convenience, accessibility, and a wide selection of eye makeup products from various brands, allowing them to explore trends, compare products, and make purchases from the comfort of their homes. The COVID-19 pandemic has further accelerated the shift towards online shopping as consumers prioritize safety and social distancing measures. Additionally, the rise of e-commerce platforms and social media influencers has facilitated greater exposure and awareness of eye makeup products among online consumers. Further, online retailers often offer exclusive deals, discounts, and promotions, enticing consumers to choose online channels for their beauty needs. As consumers increasingly embrace the convenience and benefits of online shopping, the online segment of the Eye Makeup Market is poised for continued rapid growth in the foreseeable future.
By Product
Mascara
Eye shadow
Eyeliner
Eye pencil
Eyebrow
Others
By Application
Online
Offline
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Amway Corp
CHANEL Ltd
Colorbar Cosmetics Pvt. Ltd
DIC Corp
FORMA BRANDS LLC
Iredale Cosmetics Inc
L’Oréal S.A.
LVMH Moet Hennessy Louis Vuitton SE
Manash Lifestyle Pvt. Ltd
Mary Kay Inc
Natura and Co Holding SA
Oriflame Holding AG
Revlon Inc
Revolution Beauty Ltd
Shiseido Co. Ltd
*- List Not Exhaustive
Chapter 1. TABLE OF CONTENTS
Chapter 2. Introduction to Eye Makeup Market
2.1. Market Overview
2.2. Key Statistics and Report Highlights
2.3. Scope of the Comprehensive Study
2.3.1. Market Definition
2.3.2 Countries and Regions Covered
2.3.3 Research Objective
2.3.4 Units, Currency, and Conversions
2.3.5 Industry Value Chain
2.4. Key Market Segments
2.5. Key Companies
2.6. Study Period
Chapter 3. Strategic Analysis Review
3.1. Eye Makeup Pricing Analysis and Forecast
3.2. Porter’s Five Forces
3.3. Market Ecosystem
3.4. SWOT Analysis
3.5. Regulatory Scenario
3.3. Effects of Inflation, Russia-Ukraine War, moderating economic growth, and other macroeconomic factors
Chapter 4. Competitive Landscape
4.1. Market Share Analysis
4.1.1. Global Eye Makeup Market Share by Company, 2023
4.1.2. Product Offerings of Leading Eye Makeup Companies
4.2. Market Entropy
4.2.1. New Product Launches in the Industry
4.2.2. Mergers, Acquisitions, Joint ventures, and Partnerships
4.3. Key Strategies and Best Practices
Chapter 5. Global Market Projections: Best, Reference, and Low Case Scenarios
5.1. Growth Analysis- Case Scenario Definitions
5.2. Low Growth Case Scenario Forecasts
5.3. Reference Growth Case Scenario Forecasts
5.4. High Growth Case Scenario Forecasts
Chapter 6. Market Dynamics
6.1. Eye Makeup Market Drivers
6.2. Eye Makeup Market Challenges
6.6. Eye Makeup Market Opportunities
6.4. Eye Makeup Market Trends
Chapter 7. Global Eye Makeup Market Outlook Trends
7.1. Global Eye Makeup Revenue (USD Million) and CAGR (%) by Type (2021-2032)
7.2. Global Eye Makeup Revenue (USD Million) and CAGR (%) by Application (2021-2032)
7.3. Global Eye Makeup Revenue (USD Million) and CAGR (%) by Product (2021-2032)
By Product
Mascara
Eye shadow
Eyeliner
Eye pencil
Eyebrow
Others
By Application
Online
Offline
Chapter 8. Global Eye Makeup Regional Analysis and Outlook
8.1. Global Eye Makeup Revenue (USD Million) By Regions (2021- 2032)
8.2. North America Eye Makeup Revenue (USD Million) by Country (2021-2032)
8.2.1. United States Eye Makeup Regional Analysis and Outlook
8.2.2. Canada Eye Makeup Regional Analysis and Outlook
8.2.3. Mexico Eye Makeup Regional Analysis and Outlook
8.3. Europe Eye Makeup Revenue (USD Million), by Country (2021-2032)
8.3.1. Germany Eye Makeup Regional Analysis and Outlook
8.3.2. France Eye Makeup Regional Analysis and Outlook
8.3.3. United Kingdom Eye Makeup Regional Analysis and Outlook
8.3.4. Spain Eye Makeup Regional Analysis and Outlook
8.3.5. Italy Eye Makeup Regional Analysis and Outlook
8.3.6. Russia Eye Makeup Regional Analysis and Outlook
8.3.7. Rest of Europe Eye Makeup Regional Analysis and Outlook
8.4. Asia Pacific Eye Makeup Revenue (USD Million) by Country (2021-2032)
8.4.1. China Eye Makeup Regional Analysis and Outlook
8.4.2. Japan Eye Makeup Regional Analysis and Outlook
8.4.3. India Eye Makeup Regional Analysis and Outlook
8.4.4. South Korea Eye Makeup Regional Analysis and Outlook
8.4.5. Australia Eye Makeup Regional Analysis and Outlook
8.4.6. South East Asia Eye Makeup Regional Analysis and Outlook
8.4.7. Rest of Asia Pacific Eye Makeup Regional Analysis and Outlook
8.5. South America Eye Makeup Revenue (USD Million), by Country (2021-2032)
8.5.1. Brazil Eye Makeup Regional Analysis and Outlook
8.5.2. Argentina Eye Makeup Regional Analysis and Outlook
8.5.3. Rest of South America Eye Makeup Regional Analysis and Outlook
8.6. Middle East and Africa Eye Makeup Revenue (USD Million) by Country (2021-2032)
8.6.1. Middle East Eye Makeup Regional Analysis and Outlook
8.6.2. Africa Eye Makeup Regional Analysis and Outlook
Chapter 9. North America Eye Makeup Analysis and Outlook
9.1. North America Eye Makeup Revenue (USD Million) by Segments (2021-2032)
9.1.1. North America Eye Makeup Revenue (USD Million) by Type (2021-2032)
9.1.2. North America Eye Makeup Revenue (USD Million) by Application (2021-2032)
9.1.3. North America Eye Makeup Revenue (USD Million) by Product (2021-2032)
By Product
Mascara
Eye shadow
Eyeliner
Eye pencil
Eyebrow
Others
By Application
Online
Offline
Chapter 10. Europe Eye Makeup Analysis and Outlook
10.1. Europe Eye Makeup Revenue (USD Million), by Segments (USD Million) (2021-2032)
10.1.1. Europe Eye Makeup Revenue (USD Million) by Type (2021-2032)
10.1.2. Europe Eye Makeup Revenue (USD Million) by Application (2021-2032)
10.1.3. Europe Eye Makeup Revenue (USD Million) by Product (2021-2032)
By Product
Mascara
Eye shadow
Eyeliner
Eye pencil
Eyebrow
Others
By Application
Online
Offline
Chapter 11. Asia Pacific Eye Makeup Analysis and Outlook
11.1. Asia Pacific Eye Makeup Revenue (USD Million), and Revenue (USD Million) by Segments (2021-2032)
11.1.1. Asia Pacific Eye Makeup Revenue (USD Million) by Type (2021-2032)
11.1.2. Asia Pacific Eye Makeup Revenue (USD Million) by Application (2021-2032)
11.1.3. Asia Pacific Eye Makeup Revenue (USD Million) by Product (2021-2032)
By Product
Mascara
Eye shadow
Eyeliner
Eye pencil
Eyebrow
Others
By Application
Online
Offline
Chapter 12. South America Eye Makeup Analysis and Outlook
12.1. South America Eye Makeup Revenue (USD Million), by Segments (2021-2032)
12.1.1. South America Eye Makeup Revenue (USD Million) by Type (2021-2032)
12.1.2. South America Eye Makeup Revenue (USD Million) by Application (2021-2032)
12.1.3. South America Eye Makeup Revenue (USD Million) by Product (2021-2032)
By Product
Mascara
Eye shadow
Eyeliner
Eye pencil
Eyebrow
Others
By Application
Online
Offline
Chapter 13. Middle East and Africa Eye Makeup Analysis and Outlook
13.1. Middle East and Africa Eye Makeup Revenue (USD Million), by Segments (2021-2032)
13.1.1. Middle East and Africa Eye Makeup Revenue (USD Million) by Type (2021-2032)
13.1.2. Middle East and Africa Eye Makeup Revenue (USD Million) by Application (2021-2032)
13.1.3. Middle East and Africa Eye Makeup Revenue (USD Million) by Product (2021-2032)
By Product
Mascara
Eye shadow
Eyeliner
Eye pencil
Eyebrow
Others
By Application
Online
Offline
Chapter 14. Eye Makeup Company Profiles
14.1 Business Overview
14.2 Product Profiles
14.3 SWOT Profiles
14.5 Recent Developments
14.6 Financial Profile
List of Companies
Amway Corp
CHANEL Ltd
Colorbar Cosmetics Pvt. Ltd
DIC Corp
FORMA BRANDS LLC
Iredale Cosmetics Inc
L’Oréal S.A.
LVMH Moet Hennessy Louis Vuitton SE
Manash Lifestyle Pvt. Ltd
Mary Kay Inc
Natura and Co Holding SA
Oriflame Holding AG
Revlon Inc
Revolution Beauty Ltd
Shiseido Co. Ltd
15. Methodology and Data Sources
15.1 Customization Offerings
15.2 Subscription Services
15.3 Related Reports
15.4 Publisher Expertise
LIST OF TABLES
Table 1 Market Segmentation Analysis
Table 2 Global Eye Makeup Market Share of Leading Companies, 2023
Table 3 Product Offerings of Leading Companies
Table 4 Low Growth Scenario Forecasts
Table 5 Reference Case Growth Scenario
Table 6 High Growth Case Scenario
Table 7 Global Eye Makeup Revenue (USD Million) And CAGR (%) By Type (2021-2032)
Table 8 Global Eye Makeup Revenue (USD Million) And CAGR (%) By Application (2021-2032)
Table 9 Global Eye Makeup Revenue (USD Million) And CAGR (%) By Product (2021-2032)
Table 10 Global Eye Makeup Market Revenue (USD Million) By Regions (2021-2032)
Table 11 Global Eye Makeup Market Share (%) By Regions (2021-2032)
Table 12 North America Eye Makeup Revenue (USD Million) By Country (2021-2032)
Table 13 Europe Eye Makeup Revenue (USD Million) By Country (2021-2032)
Table 14 Asia Pacific Eye Makeup Revenue (USD Million) By Country (2021-2032)
Table 15 South America Eye Makeup Revenue (USD Million) By Country (2021-2032)
Table 16 Middle East and Africa Eye Makeup Revenue (USD Million) By Region (2021-2032)
Table 17 North America Eye Makeup Revenue (USD Million) By Type (2021-2032)
Table 18 North America Eye Makeup Revenue (USD Million) By Application (2021-2032)
Table 19 North America Eye Makeup Revenue (USD Million) By Product (2021-2032)
Table 20 Europe Eye Makeup Revenue (USD Million) By Type (2021-2032)
Table 21 Europe Eye Makeup Revenue (USD Million) By Application (2021-2032)
Table 22 Europe Eye Makeup Revenue (USD Million) By Product (2021-2032)
Table 23 Asia Pacific Eye Makeup Revenue (USD Million) By Type (2021-2032)
Table 24 Asia Pacific Eye Makeup Revenue (USD Million) By Application (2021-2032)
Table 25 Asia Pacific Eye Makeup Revenue (USD Million) By Product (2021-2032)
Table 26 South America Eye Makeup Revenue (USD Million) By Type (2021-2032)
Table 27 South America Eye Makeup Revenue (USD Million) By Application (2021-2032)
Table 28 South America Eye Makeup Revenue (USD Million) By Product (2021-2032)
Table 29 Middle East and Africa Eye Makeup Revenue (USD Million) By Type (2021-2032)
Table 30 Middle East and Africa Eye Makeup Revenue (USD Million) By Application (2021-2032)
Table 31 Middle East and Africa Eye Makeup Revenue (USD Million) By Product (2021-2032)
LIST OF FIGURES
Figure 1. Market Scope
Figure 2. Pricing Forecasts Per Unit, 2023- 2032
Figure 3. Porter’s Five Forces
Figure 4. Global Eye Makeup Market Revenue (USD Million) By Regions (2021-2032)
Figure 5. Global Eye Makeup Market Share (%) By Regions (2023)
Figure 6. North America Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 7. United States Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 8. Canada Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 9. Mexico Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 10. Europe Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 11. Germany Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 12. France Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 13. United Kingdom Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 14. Spain Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 15. Italy Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 16. Russia Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 17. Rest of Europe Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 11. Asia Pacific Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 12. China Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 13. Japan Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 14. India Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 15. South Korea Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 16. Australia Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 17. South East Asia Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 18. South America Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 19. Brazil Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 20. Argentina Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 21. Rest of Asia Pacific Eye Makeup Revenue (USD Million) By Country (2021-2032)
Figure 22. Middle East and Africa Eye Makeup Revenue (USD Million) By Region (2021-2032)
Figure 23. Saudi Arabia Eye Makeup Revenue (USD Million) By Region (2021-2032)
Figure 24. The UAE Eye Makeup Revenue (USD Million) By Region (2021-2032)
Figure 25. Rest of Middle East Eye Makeup Revenue (USD Million) By Region (2021-2032)
Figure 26. South Africa Eye Makeup Revenue (USD Million) By Region (2021-2032)
Figure 27. Africa Eye Makeup Revenue (USD Million) By Region (2021-2032)
Figure 28. North America Eye Makeup Revenue (USD Million) By Type (2021-2032)
Figure 29. North America Eye Makeup Revenue (USD Million) By Application (2021-2032)
Figure 30. North America Eye Makeup Revenue (USD Million) By Product (2021-2032)
Figure 31. Europe Eye Makeup Revenue (USD Million) By Type (2021-2032)
Figure 32. Europe Eye Makeup Revenue (USD Million) By Application (2021-2032)
Figure 33. Europe Eye Makeup Revenue (USD Million) By Product (2021-2032)
Figure 34. Asia Pacific Eye Makeup Revenue (USD Million) By Type (2021-2032)
Figure 35. Asia Pacific Eye Makeup Revenue (USD Million) By Application (2021-2032)
Figure 36. Asia Pacific Eye Makeup Revenue (USD Million) By Product (2021-2032)
Figure 37. South America Eye Makeup Revenue (USD Million) By Type (2021-2032)
Figure 38. South America Eye Makeup Revenue (USD Million) By Application (2021-2032)
Figure 39. South America Eye Makeup Revenue (USD Million) By Product (2021-2032)
Figure 40. Middle East and Africa Eye Makeup Revenue (USD Million) By Type (2021-2032)
Figure 41. Middle East and Africa Eye Makeup Revenue (USD Million) By Application (2021-2032)
Figure 42. Middle East and Africa Eye Makeup Revenue (USD Million) By Product (2021-2032)
By Product
Mascara
Eye shadow
Eyeliner
Eye pencil
Eyebrow
Others
By Application
Online
Offline
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Global Eye Makeup Market Size is valued at $16.8 Billion in 2024 and is forecast to register a growth rate (CAGR) of 5.2% to reach $25.2 Billion by 2032.
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
Amway Corp, CHANEL Ltd, Colorbar Cosmetics Pvt. Ltd, DIC Corp, FORMA BRANDS LLC, Iredale Cosmetics Inc, L’Oréal S.A., LVMH Moet Hennessy Louis Vuitton SE, Manash Lifestyle Pvt. Ltd, Mary Kay Inc, Natura and Co Holding SA, Oriflame Holding AG, Revlon Inc, Revolution Beauty Ltd, Shiseido Co. Ltd
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2032; Currency: Revenue (USD); Volume