Global Augmented Reality In Automotive Market Size is valued at $5.88 Billion in 2024 and is forecast to register a growth rate (CAGR) of 16.3% to reach $19.7 Billion by 2032.
The global Augmented Reality In Automotive Market Study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments -By Function (AR HUD with Standard Functions, AR HUD Based Navigation, AR HUD Based Adaptive Cruise Control, AR HUD Based Lane Departure Warning), By Sensor Technology (Radar, LiDAR, Image Sensor, Sensor Fusion), By Display Technology (TFT-LCD, Others), By Propulsion (Battery Electric Vehicle, Others), By Level of Autonomous Driving (Non-Autonomous, Autonomous), By Vehicle (Passenger Cars, Commercial Vehicles).
An Introduction to Augmented Reality In Automotive Market in 2024
The Augmented Reality (AR) in Automotive Market in 2024 is rapidly advancing, with AR technology enhancing driver experience, safety, and vehicle maintenance. AR applications in automotive include head-up displays (HUDs), navigation systems, remote diagnostics, and augmented user interfaces, providing real-time information and interactive experiences. The market is driven by the integration of AR with autonomous driving technologies, smart displays, and the demand for advanced driver assistance systems (ADAS). Innovations in AR software, hardware, and sensor technologies are enabling immersive and intuitive interactions, improving driving safety and convenience. The market is also benefiting from the growing interest in connected cars and enhanced in-vehicle experiences.
Augmented Reality In Automotive Market Competitive Landscape
The market report analyses the leading companies in the industry including Bosch GmbH, Continental AG, Denso Corp, Magic leap, Mapbox, Novac Technology Solutions, Panasonic Connect, Texas Instruments Inc, Visteon Corp, WayRay AG, and others.
Augmented Reality In Automotive Market Dynamics
Augmented Reality in Automotive Market Trend: Integration of Augmented Reality in Vehicle Displays
The trend in the Augmented Reality (AR) in Automotive market is the integration of AR technology in vehicle displays. Augmented reality head-up displays (HUDs) and infotainment systems enhance the driving experience by providing real-time information and navigation overlays directly on the windshield or display screens. This trend is driven by the need for improved safety, navigation, and driver assistance features, making driving more intuitive and interactive.
Augmented Reality in Automotive Market Driver: Advancements in Automotive Technology
A key driver is the advancements in automotive technology. The increasing adoption of connected and autonomous vehicles, along with the integration of advanced driver assistance systems (ADAS), drives the demand for augmented reality solutions. AR technology enhances situational awareness and provides critical information to drivers, supporting the development of safer and more efficient vehicles.
Augmented Reality in Automotive Market Opportunity: Expansion into Electric and Autonomous Vehicles
An opportunity exists in the expansion into electric and autonomous vehicles. As the automotive industry transitions towards electrification and autonomy, AR technology can play a crucial role in enhancing the user experience and operational efficiency of these vehicles. AR-based navigation, maintenance alerts, and immersive entertainment options can differentiate electric and autonomous vehicles in the market, attracting tech-savvy consumers and driving adoption.
Augmented Reality In Automotive Market By Function: AR HUD with Standard Functions generated the highest revenue in 2024
The largest segment in 2024 for the Augmented Reality (AR) in Automotive market by function is expected to be the AR HUD with Standard Functions segment. Augmented Reality Head-Up Displays (AR HUDs) with standard functions, such as speed, navigation, and safety alerts, enhance the driving experience by providing critical information directly in the driver's line of sight. The increasing adoption of AR HUDs in modern vehicles for improved safety and convenience drives the dominance of this segment in the market.
Augmented Reality In Automotive Market By Sensor Technology: LiDAR is poised to register the fastest growth over the forecast period to 2032
The segment poised to register the fastest growth to 2030 in the AR in Automotive market by sensor technology is the LiDAR segment. LiDAR (Light Detection and Ranging) technology is essential for advanced driver assistance systems (ADAS) and autonomous driving, providing precise and real-time 3D mapping of the vehicle's surroundings. The growing focus on developing and integrating LiDAR technology for enhanced safety and navigation in autonomous vehicles supports the rapid growth of this segment.
Augmented Reality In Automotive Market By Display Technology: TFT-LCD generated the highest revenue in 2024
The largest segment in 2024 for the AR in Automotive market by display technology is anticipated to be the TFT-LCD segment. Thin-Film Transistor Liquid Crystal Display (TFT-LCD) technology is widely used in automotive displays due to its high resolution, brightness, and cost-effectiveness. The increasing demand for high-quality and reliable displays in vehicles for AR applications underpins the leading position of the TFT-LCD segment in the market.
Augmented Reality In Automotive Market By Propulsion: Battery Electric Vehicle is poised to register the fastest growth over the forecast period to 2032
The segment poised to register the fastest growth to 2030 in the AR in Automotive market by propulsion is the Battery Electric Vehicle (BEV) segment. Battery electric vehicles are at the forefront of the automotive industry's transition to sustainable mobility. The integration of AR technology in BEVs for enhanced navigation, safety, and user experience supports the rapid growth of this segment, driven by the increasing adoption of electric vehicles globally.
Augmented Reality In Automotive Market
By Function
AR HUD with Standard Functions
AR HUD Based Navigation
AR HUD Based Adaptive Cruise Control
AR HUD Based Lane Departure Warning
By Sensor Technology
Radar
LiDAR
Image Sensor
Sensor Fusion
By Display Technology
TFT-LCD
Others
By Propulsion
Battery Electric Vehicle
Others
By Level of Autonomous Driving
Non-Autonomous
Autonomous
By Vehicle
Passenger Cars
Commercial VehiclesCountries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Augmented Reality In Automotive Companies Profiled in the Study
Bosch GmbH
Continental AG
Denso Corp
Magic leap
Mapbox
Novac Technology Solutions
Panasonic Connect
Texas Instruments Inc
Visteon Corp
WayRay AG
*- List Not Exhaustive
TABLE OF CONTENTS
1 Introduction to 2024 Augmented Reality In Automotive Market
1.1 Market Overview
1.2 Quick Facts
1.3 Scope/Objective of the Study
1.4 Market Definition
1.5 Countries and Regions Covered
1.6 Units, Currency, and Conversions
1.7 Industry Value Chain
2 Research Methodology
2.1 Market Size Estimation
2.2 Sources and Research Methodology
2.3 Data Triangulation
2.4 Assumptions and Limitations
3 Executive Summary
3.1 Global Augmented Reality In Automotive Market Size Outlook, $ Million, 2021 to 2032
3.2 Augmented Reality In Automotive Market Outlook by Type, $ Million, 2021 to 2032
3.3 Augmented Reality In Automotive Market Outlook by Product, $ Million, 2021 to 2032
3.4 Augmented Reality In Automotive Market Outlook by Application, $ Million, 2021 to 2032
3.5 Augmented Reality In Automotive Market Outlook by Key Countries, $ Million, 2021 to 2032
4 Market Dynamics
4.1 Key Driving Forces of Augmented Reality In Automotive Industry
4.2 Key Market Trends in Augmented Reality In Automotive Industry
4.3 Potential Opportunities in Augmented Reality In Automotive Industry
4.4 Key Challenges in Augmented Reality In Automotive Industry
5 Market Factor Analysis
5.1 Value Chain Analysis
5.2 Competitive Landscape
5.2.1 Global Augmented Reality In Automotive Market Share by Company (%), 2023
5.2.2 Product Offerings by Company
5.3 Porter’s Five Forces Analysis
5.4 Pricing Analysis and Outlook
6 Growth Outlook Across Scenarios
6.1 Growth Analysis-Case Scenario Definitions
6.2 Low Growth Scenario Forecasts
6.3 Reference Growth Scenario Forecasts
6.4 High Growth Scenario Forecasts
7 Global Augmented Reality In Automotive Market Outlook by Segments
7.1 Augmented Reality In Automotive Market Outlook by Segments, $ Million, 2021- 2032
By Function
AR HUD with Standard Functions
AR HUD Based Navigation
AR HUD Based Adaptive Cruise Control
AR HUD Based Lane Departure Warning
By Sensor Technology
Radar
LiDAR
Image Sensor
Sensor Fusion
By Display Technology
TFT-LCD
Others
By Propulsion
Battery Electric Vehicle
Others
By Level of Autonomous Driving
Non-Autonomous
Autonomous
By Vehicle
Passenger Cars
Commercial Vehicles
8 North America Augmented Reality In Automotive Market Analysis and Outlook To 2032
8.1 Introduction to North America Augmented Reality In Automotive Markets in 2024
8.2 North America Augmented Reality In Automotive Market Size Outlook by Country, 2021-2032
8.2.1 United States
8.2.2 Canada
8.2.3 Mexico
8.3 North America Augmented Reality In Automotive Market size Outlook by Segments, 2021-2032
By Function
AR HUD with Standard Functions
AR HUD Based Navigation
AR HUD Based Adaptive Cruise Control
AR HUD Based Lane Departure Warning
By Sensor Technology
Radar
LiDAR
Image Sensor
Sensor Fusion
By Display Technology
TFT-LCD
Others
By Propulsion
Battery Electric Vehicle
Others
By Level of Autonomous Driving
Non-Autonomous
Autonomous
By Vehicle
Passenger Cars
Commercial Vehicles
9 Europe Augmented Reality In Automotive Market Analysis and Outlook To 2032
9.1 Introduction to Europe Augmented Reality In Automotive Markets in 2024
9.2 Europe Augmented Reality In Automotive Market Size Outlook by Country, 2021-2032
9.2.1 Germany
9.2.2 France
9.2.3 Spain
9.2.4 United Kingdom
9.2.4 Italy
9.2.5 Russia
9.2.6 Norway
9.2.7 Rest of Europe
9.3 Europe Augmented Reality In Automotive Market Size Outlook by Segments, 2021-2032
By Function
AR HUD with Standard Functions
AR HUD Based Navigation
AR HUD Based Adaptive Cruise Control
AR HUD Based Lane Departure Warning
By Sensor Technology
Radar
LiDAR
Image Sensor
Sensor Fusion
By Display Technology
TFT-LCD
Others
By Propulsion
Battery Electric Vehicle
Others
By Level of Autonomous Driving
Non-Autonomous
Autonomous
By Vehicle
Passenger Cars
Commercial Vehicles
10 Asia Pacific Augmented Reality In Automotive Market Analysis and Outlook To 2032
10.1 Introduction to Asia Pacific Augmented Reality In Automotive Markets in 2024
10.2 Asia Pacific Augmented Reality In Automotive Market Size Outlook by Country, 2021-2032
10.2.1 China
10.2.2 India
10.2.3 Japan
10.2.4 South Korea
10.2.5 Indonesia
10.2.6 Malaysia
10.2.7 Australia
10.2.8 Rest of Asia Pacific
10.3 Asia Pacific Augmented Reality In Automotive Market size Outlook by Segments, 2021-2032
By Function
AR HUD with Standard Functions
AR HUD Based Navigation
AR HUD Based Adaptive Cruise Control
AR HUD Based Lane Departure Warning
By Sensor Technology
Radar
LiDAR
Image Sensor
Sensor Fusion
By Display Technology
TFT-LCD
Others
By Propulsion
Battery Electric Vehicle
Others
By Level of Autonomous Driving
Non-Autonomous
Autonomous
By Vehicle
Passenger Cars
Commercial Vehicles
11 South America Augmented Reality In Automotive Market Analysis and Outlook To 2032
11.1 Introduction to South America Augmented Reality In Automotive Markets in 2024
11.2 South America Augmented Reality In Automotive Market Size Outlook by Country, 2021-2032
11.2.1 Brazil
11.2.2 Argentina
11.2.3 Rest of South America
11.3 South America Augmented Reality In Automotive Market size Outlook by Segments, 2021-2032
By Function
AR HUD with Standard Functions
AR HUD Based Navigation
AR HUD Based Adaptive Cruise Control
AR HUD Based Lane Departure Warning
By Sensor Technology
Radar
LiDAR
Image Sensor
Sensor Fusion
By Display Technology
TFT-LCD
Others
By Propulsion
Battery Electric Vehicle
Others
By Level of Autonomous Driving
Non-Autonomous
Autonomous
By Vehicle
Passenger Cars
Commercial Vehicles
12 Middle East and Africa Augmented Reality In Automotive Market Analysis and Outlook To 2032
12.1 Introduction to Middle East and Africa Augmented Reality In Automotive Markets in 2024
12.2 Middle East and Africa Augmented Reality In Automotive Market Size Outlook by Country, 2021-2032
12.2.1 Saudi Arabia
12.2.2 UAE
12.2.3 Oman
12.2.4 Rest of Middle East
12.2.5 Egypt
12.2.6 Nigeria
12.2.7 South Africa
12.2.8 Rest of Africa
12.3 Middle East and Africa Augmented Reality In Automotive Market size Outlook by Segments, 2021-2032
By Function
AR HUD with Standard Functions
AR HUD Based Navigation
AR HUD Based Adaptive Cruise Control
AR HUD Based Lane Departure Warning
By Sensor Technology
Radar
LiDAR
Image Sensor
Sensor Fusion
By Display Technology
TFT-LCD
Others
By Propulsion
Battery Electric Vehicle
Others
By Level of Autonomous Driving
Non-Autonomous
Autonomous
By Vehicle
Passenger Cars
Commercial Vehicles
13 Company Profiles
13.1 Company Snapshot
13.2 SWOT Profiles
13.3 Products and Services
13.4 Recent Developments
13.5 Financial Profile
Bosch GmbH
Continental AG
Denso Corp
Magic leap
Mapbox
Novac Technology Solutions
Panasonic Connect
Texas Instruments Inc
Visteon Corp
WayRay AG
14 Appendix
14.1 Customization Offerings
14.2 Subscription Services
14.3 Related Reports
14.4 Publisher Expertise
By Function
AR HUD with Standard Functions
AR HUD Based Navigation
AR HUD Based Adaptive Cruise Control
AR HUD Based Lane Departure Warning
By Sensor Technology
Radar
LiDAR
Image Sensor
Sensor Fusion
By Display Technology
TFT-LCD
Others
By Propulsion
Battery Electric Vehicle
Others
By Level of Autonomous Driving
Non-Autonomous
Autonomous
By Vehicle
Passenger Cars
Commercial Vehicles
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
