Asparagus Market Size, Share, Trends, Growth Outlook

Asparagus Market Size

USD Analytics forecasts the global Asparagus market size to increase from $21.9 Billion in 2024 to $28.04 Billion in 2032, registering a CAGR of 3.14% during the forecast period

Asparagus (Asparagus Officinalis L.) is quickly emerging as the widely consumed spring vegetable, with growing demand for diverse shapes, colors, and taste profiles. Strong demand for Asparagus is encouraging industry players to expand their operations. Wholesale marketing, cooperatives, local retailers, roadside stands, and other partners are increasingly witnessing demand growth, supporting the overall industry outlook. In addition to retailers, strong growth in demand for peeled asparagus is observed in 2024, owing to increased demand from the catering and food service sectors.

The asparagus industry is a growth driver for several exporters in Mexico, Peru, and other countries. In addition to strong export demand, and high prices, government support for the long-term sustainability of the industry support the market growth in these countries. Further, coordinated public and private institutional efforts in achieving standardization of the sector support the market outlook.

Asparagus Market Analysis

Amidst strong demand from the US, Europe, Japan, and other markets, leading global producers are exploring options to export their asparagus produce to these countries. As fresh and chilled products are widely preferred compared to processed products, the majority of the supply is in the form of fresh and chilled asparagus. It is widely marketed in pyramid crates packed with 1 to 2-kg bunches tied with a thread. To compete in the regional markets, aggressive marketing campaigns to promote awareness and new product launches through foodservice chains is observed. Promotion through mobile apps, social media platforms, on-premise sampling, and other techniques are widely observed.

Asparagus Market Trends, and Opportunities

Health benefits associated with Asparagus

Asparagus is a high-nutrient vegetable and is rich in bioactive factors, a good source of antioxidants, aids in weight management, healthy pregnancy, digestive health, blood pressure control, skin benefits, and offers several other health benefits. The potential health benefits of asparagus are encouraging the rapid adoption of the vegetable. Low-calorie and low-sodium properties of asparagus are encouraging its consumption by the diet-conscious population. Further, asparagus is rich in vitamin B6, Vitamin C, Vitamin E, Vitamin K, protein, dietary fiber, Beta-carotene, riboflavin, thiamin, rutin, niacin, iron, selenium, copper, manganese, phosphorous, chromium, potassium, folic acid, and others.

The restaurant also uses it as an ingredient in some stews and soups. Coffee, Salad, Soup, Mashed potato, Potato, and other flavor pairings for Asparagus are promoted.  On the sales front, fresh asparagus is the most preferred compared to processed asparagus. Further, despite the additional processing required, preserved asparagus has a lower average price than fresh asparagus.

Organic Asparagus products gain market shares

The growing demand for organic fruits and vegetables is supporting the demand for organic asparagus. Typical farming of asparagus involves the use of insecticides and herbicides to counter beetles and aphids. Further, asparagus miners and other fungal and viral diseases are to be managed, which requires the use of a large volume of chemicals. Amidst the growing demand for organic asparagus, farmers are focusing on using organic methods of weed control. In addition, the time period for asparagus from the plantation to reach maturity is almost three years, when it can be harvested for the full season. Accordingly, the use of pest management and fertilization methods that do not contain synthetic compounds is widely observed.

Both organic forms of green and white shoots (spears) are marketed, amidst strong demand from consumers. Organic Asparagus with a sweet flavor and creamy texture are widely marketed by companies. Over the forecast period, organic Asparagus prices are expected to remain steady, encouraging rapid penetration of organic crops into conventional crops.

Asparagus Market Insights

Among Asparagus Types, Fresh Asparagus account for 75.1% market share in 2024.

Asparagus has a high-water content in its fresh state. Fresh, locally grown produce is widely marketed across countries in the seasons. However, with increasing demand and year-round availability in export markets, fresh asparagus is being traded worldwide. Avoiding cross-contamination during the storage and transportation of fresh asparagus, keeping it cold to preserve its tenderness and natural sweetness is required for retaining freshness. Fresh produce retains the highest volume of nutrients, with white asparagus being more fibrous than green asparagus.

Asparagus Market Revenue Share

Among Asparagus Sales Channels, Supermarkets and Hypermarkets is projected to be the largest revenue generator with a 57.6% revenue share.

The distribution channel allows customers to shop for the required products directly and choose based on the information provided by vendors. The stalls also allow the users to compare different products and present shopping experiences, gain significant awareness, and avail of discounted product offers. Customers are historically well accustomed to procuring fruits and vegetables from these stores and accordingly, the distribution channel accounts for around 57.6% of the total market size. Changing behavioral patterns of consumers and rising populations in developing countries such as China, India, Brazil, and others are booming the growth of supermarkets and hypermarkets. The growth of the organized retail sector will support the durian fruit market growth in these countries.

Asparagus Market Share Forecast Period

North America is set to be the fastest-growing market for Asparagus vendors during the forecast period with a 3.43% CAGR.

The North America region is poised to remain the fastest-growing market for Asparagus vendors, projected to expand at a CAGR of 3.43% during the forecast period. On the other hand, Asia Pacific generated $17.2 Billion revenue in 2024. Sales of high-quality organic asparagus continue to increase from year to year, encouraging Australia, Singapore, Hong Kong, and other countries to increasingly shift to organic produce.

Consumer health awareness, and products for health, longevity, and beauty is benefitting fresh asparagus. Changing lifestyles and demographics support the demand for the vegetable that is easy to eat. Organic fruits are among the rapidly emerging fruit types, with customers increasingly opting for organic fruits including asparagus.

Australia, New Zealand, South Korea, and others are among the leading producers and consumers of asparagus. The high-value, early-season crop offers strong business prospects for small-scale and part-time farming operations as well as direct-to-consumer retail marketers. The price of asparagus is the most important purchase driver for the majority of Asia Pacific consumers. Accordingly, producers and traders in New Zealand, Hong Kong, Taiwan, and other countries are focusing on price competitiveness.

Asparagus Market Share and Leaders

The global Asparagus market is fragmented with the presence of both local and global players. Leading companies in the Asparagus industry include Altar Produce, Walker Plants, Limgroup B.V., Jersey Asparagus Farms, Greek Asparagus Company, Cutter Asparagus Seed, Thiermann GmbH & Co KG, Planta Trujillo - Danper Trujillo S.A.C., California Asparagus Seed, Transplants Inc., Südwestdeutsche Saatzucht, and others.

Asparagus Market Ecosystem

• Seed Producers and Suppliers- Jersey Asparagus Farms, Inc., Bejo Seeds, LimSeeds B.V.
• Farming and Cultivation- California Asparagus Seed and Transplants, Inc. (CAST), Altar Produce, G’s Fresh, Hirsch Farms
• Processing and Packaging- Green Giant, Ocean Mist Farms, Camposol, Bonduelle
• Distribution and Exporters- Total Produce, Altar Produce, Camposol, Fresh Direct
• Retailers- Walmart, Tesco, Aldi, Whole Foods Market, Carrefour
• Service Providers and Cold Chain Logistics- Maersk Line, Lineage Logistics, Americold
• Foodservice and Restaurants- Sysco Corporation, US Foods, Compass Group

Asparagus product launches and market news

• Locally grown Ontario asparagus is hitting store shelves in Ontario in October 2024
• Between 2021 and 2022 the exports of Asparagus (Fresh/Chilled) decreased by -16.1%, from $1.64B to $1.38B.
• Peru exported a total of 157,000,000 kg of asparagus in 2022
• Planasa-Darbonne is planning to add 4.5 hectares of green asparagus in 2024
• Asperges de France association continues to focus consumer awareness campaign to boost the consumption of asparagus

Asparagus Market Report Scope

Parameter	Details
Market Size (2024)	$21.9 Billion
Market Size (2032)	$28.04 Billion
Market Growth Rate	3.14%
Largest Segment- Type	Fresh Asparagus (75.1% Market Share)
Fastest Growing Market- Region	North America (3.43% CAGR)
Largest Segment- Sales Channel	Supermarkets and Hypermarkets (57.6% Market Share)
Segments	Types, Forms, Applications, Sales Channels
Study Period	2018- 2023 and 2024-2032
Units	Revenue (USD)
Qualitative Analysis	Porter’s Five Forces, SWOT Profile, Market Share, Scenario Forecasts, Market Ecosystem, Company Ranking, Market Dynamics, Industry Benchmarking
Companies	Altar Produce, Walker Plants, Limgroup B.V., Jersey Asparagus Farms, Greek Asparagus Company, Cutter Asparagus Seed, Thiermann GmbH & Co KG, Planta Trujillo - Danper Trujillo S.A.C., California Asparagus Seed, Transplants Inc., Südwestdeutsche Saatzucht
Countries	US, Canada, Mexico, Germany, France, Spain, Italy, UK, Russia, China, India, Japan, South Korea, Australia, South East Asia, Brazil, Argentina, Middle East, Africa

 

Asparagus Market Segmentation

Type

• Fresh Asparagus
• Canned Asparagus
• Frozen Asparagus

Product

• Green
• White
• Purple

Sales Channel

• Supermarkets and Hypermarkets
• Convenience and Specialty Stores
• E-Commerce

Countries Analyzed

• North America (US, Canada, Mexico)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
• Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
• South America (Brazil, Argentina, Rest of South America)
• Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)

Asparagus Companies Profiled in the Study

• Altar Produce
• Walker Plants
• Limgroup B.V.
• Jersey Asparagus Farms
• Greek Asparagus Company
• Cutter Asparagus Seed
• Thiermann GmbH & Co KG
• Planta Trujillo - Danper Trujillo S.A.C.
• California Asparagus Seed
• Transplants Inc.
• Südwestdeutsche Saatzucht

*- List Not Exhaustive

About USD Analytics

Table of Contents

• List of Charts and Exhibits
• List of Tables

1. Executive Summary

What’s New in 2024?

Top 10 Takeaways from the Industry

Potential Opportunities for Industry Stakeholders

Strategic Imperatives

Company Market Positioning

Industry Benchmarking Matrix

 

2. Research Scope and Methodology

Market Definition

Market Segments

Companies Profiled

Research Methodology

• Bottom-Up Method
• Top-Down Method
• Data Triangulation
• Forecast Methodology

Data Sources

• USDA Proprietary Databases
• External Sources
• Primary Research and Interviews

Conversion Rates for USD

Abbreviations

 

3. Strategic Landscape: Key Insights and Implications

Spotlight: Key Strategies Opted by Business Leaders

Competitive Landscape

• Market Size ($ Million) and Share (%) by Company, 2023

SWOT Analysis

• Key Market Strengths
• Key Market Weaknesses
• Potential Opportunities
• Potential Threats

Porter’s Five Force Analysis

• Summary
• Bargaining Power of Buyers- Impact Analysis
• Bargaining Power of Suppliers- Impact Analysis
• Threat of New Entrants- Impact Analysis
• Intensity of Competitive Rivalry- Impact Analysis

Macro-Environmental Analysis

• Economic Forecasts by Country, 2010- 2032
• Population Forecasts by Country, 2010- 2032
• Inflation Outlook by Country, 2010-2032
• Impact of Russia-Ukraine Conflict, Sluggish China Growth, US Developments

 

4. Growth Opportunity Analysis

Trends at a Glance

• What are the most noteworthy trends in the market
• Where should leaders pay attention?
• What industries are likely to be affected by the growth?

Market Dynamics

• Charting a path forward
• Growth Drivers
• Growth Barriers

Key Industry Stakeholders

• Suppliers
• Manufacturers and Service Providers
• Distribution Channels
• End-Users and Applications
• Regulators
• Investors, Traders, and R&D Institutes

Regulatory Landscape

 

5. Market Size Outlook to 2032

Global Asparagus Market Size Forecast, USD Million, 2018- 2032

• Historic Market Size, 2018- 2023
• Forecast Market Size, 2024- 2032

Scenario Analysis

• Low Growth Scenario: Definition and Outlook to 2032
• Reference Case: Definition and Outlook to 2032
• High Growth Scenario: Definition and Outlook to 2032

Pricing Analysis and Outlook

• Asparagus Average Price Forecast, 2021- 2032
• Key Factors Shaping the Pricing Patterns

 

6. Historical Asparagus Market Size by Segments, 2018- 2023

Key Statistics, 2024

Asparagus Market Size Outlook by Type, USD Million, 2018-2023

Growth Comparison (y-o-y) across Asparagus Types, 2018-2023

Asparagus Market Size Outlook by Application, USD Million, 2018-2023

Growth Comparison (y-o-y) across Asparagus Applications, 2018-2023

 

7. Asparagus Market Size Outlook by Segments, 2024- 2032

Asparagus Market Size Outlook by Type, USD Million, 2024-2032

Growth Comparison (y-o-y) across Asparagus Types, 2024-2032

• Fresh Asparagus
• Canned Asparagus
• Frozen Asparagus

Asparagus Market Size Outlook by Product, USD Million, 2024-2032

Growth Comparison (y-o-y) across Asparagus Products, 2024-2032

• Green
• White
• Purple

Asparagus Market Size Outlook by Sales Channel, USD Million, 2024-2032

Growth Comparison (y-o-y) across Asparagus Sales Channels, 2024-2032

• Supermarkets and Hypermarkets
• Convenience and Specialty Stores
• E-Commerce

 

8. Asparagus Market Size Outlook by Region

North America

• Key Market Dynamics
• North America Asparagus Market Size Outlook by Type, USD Million, 2021-2032
• North America Asparagus Market Size Outlook by Application, USD Million, 2021-2032
• North America Asparagus Market Size Outlook by Sales Channel, USD Million, 2021-2032
• North America Asparagus Market Size Outlook by Country, USD Million, 2021-2032

Europe

• Key Market Dynamics
• Europe Asparagus Market Size Outlook by Type, USD Million, 2021-2032
• Europe Asparagus Market Size Outlook by Application, USD Million, 2021-2032
• Europe Asparagus Market Size Outlook by Sales Channel, USD Million, 2021-2032
• Europe Asparagus Market Size Outlook by Country, USD Million, 2021-2032

Asia Pacific

• Key Market Dynamics
• Asia Pacific Asparagus Market Size Outlook by Type, USD Million, 2021-2032
• Asia Pacific Asparagus Market Size Outlook by Application, USD Million, 2021-2032
• Asia Pacific Asparagus Market Size Outlook by Sales Channel, USD Million, 2021-2032
• Asia Pacific Asparagus Market Size Outlook by Country, USD Million, 2021-2032

South America

• Key Market Dynamics
• South America Asparagus Market Size Outlook by Type, USD Million, 2021-2032
• South America Asparagus Market Size Outlook by Application, USD Million, 2021-2032
• South America Asparagus Market Size Outlook by Sales Channel, USD Million, 2021-2032
• South America Asparagus Market Size Outlook by Country, USD Million, 2021-2032

Middle East and Africa

• Key Market Dynamics
• Middle East and Africa Asparagus Market Size Outlook by Type, USD Million, 2021-2032
• Middle East and Africa Asparagus Market Size Outlook by Application, USD Million, 2021-2032
• Middle East and Africa Asparagus Market Size Outlook by Sales Channel, USD Million, 2021-2032
• Middle East and Africa Asparagus Market Size Outlook by Country, USD Million, 2021-2032

 

9. United States Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

United States Asparagus Market Size Outlook by Type, 2021- 2032

United States Asparagus Market Size Outlook by Application, 2021- 2032

United States Asparagus Market Size Outlook by End-User, 2021- 2032

10. Canada Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

Canada Asparagus Market Size Outlook by Type, 2021- 2032

Canada Asparagus Market Size Outlook by Application, 2021- 2032

Canada Asparagus Market Size Outlook by End-User, 2021- 2032

11. Mexico Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

Mexico Asparagus Market Size Outlook by Type, 2021- 2032

Mexico Asparagus Market Size Outlook by Application, 2021- 2032

Mexico Asparagus Market Size Outlook by End-User, 2021- 2032

12. Germany Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

Germany Asparagus Market Size Outlook by Type, 2021- 2032

Germany Asparagus Market Size Outlook by Application, 2021- 2032

Germany Asparagus Market Size Outlook by End-User, 2021- 2032

13. France Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

France Asparagus Market Size Outlook by Type, 2021- 2032

France Asparagus Market Size Outlook by Application, 2021- 2032

France Asparagus Market Size Outlook by End-User, 2021- 2032

14. United Kingdom Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

United Kingdom Asparagus Market Size Outlook by Type, 2021- 2032

United Kingdom Asparagus Market Size Outlook by Application, 2021- 2032

United Kingdom Asparagus Market Size Outlook by End-User, 2021- 2032

15. Spain Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

Spain Asparagus Market Size Outlook by Type, 2021- 2032

Spain Asparagus Market Size Outlook by Application, 2021- 2032

Spain Asparagus Market Size Outlook by End-User, 2021- 2032

16. Italy Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

Italy Asparagus Market Size Outlook by Type, 2021- 2032

Italy Asparagus Market Size Outlook by Application, 2021- 2032

Italy Asparagus Market Size Outlook by End-User, 2021- 2032

17. Benelux Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

Benelux Asparagus Market Size Outlook by Type, 2021- 2032

Benelux Asparagus Market Size Outlook by Application, 2021- 2032

Benelux Asparagus Market Size Outlook by End-User, 2021- 2032

18. Nordic Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

Nordic Asparagus Market Size Outlook by Type, 2021- 2032

Nordic Asparagus Market Size Outlook by Application, 2021- 2032

Nordic Asparagus Market Size Outlook by End-User, 2021- 2032

19. Rest of Europe Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

Rest of Europe Asparagus Market Size Outlook by Type, 2021- 2032

Rest of Europe Asparagus Market Size Outlook by Application, 2021- 2032

Rest of Europe Asparagus Market Size Outlook by End-User, 2021- 2032

20. China Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

China Asparagus Market Size Outlook by Type, 2021- 2032

China Asparagus Market Size Outlook by Application, 2021- 2032

China Asparagus Market Size Outlook by End-User, 2021- 2032

21. India Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

India Asparagus Market Size Outlook by Type, 2021- 2032

India Asparagus Market Size Outlook by Application, 2021- 2032

India Asparagus Market Size Outlook by End-User, 2021- 2032

22. Japan Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

Japan Asparagus Market Size Outlook by Type, 2021- 2032

Japan Asparagus Market Size Outlook by Application, 2021- 2032

Japan Asparagus Market Size Outlook by End-User, 2021- 2032

23. South Korea Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

South Korea Asparagus Market Size Outlook by Type, 2021- 2032

South Korea Asparagus Market Size Outlook by Application, 2021- 2032

South Korea Asparagus Market Size Outlook by End-User, 2021- 2032

24. Australia Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

Australia Asparagus Market Size Outlook by Type, 2021- 2032

Australia Asparagus Market Size Outlook by Application, 2021- 2032

Australia Asparagus Market Size Outlook by End-User, 2021- 2032

25. South East Asia Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

South East Asia Asparagus Market Size Outlook by Type, 2021- 2032

South East Asia Asparagus Market Size Outlook by Application, 2021- 2032

South East Asia Asparagus Market Size Outlook by End-User, 2021- 2032

26. Rest of Asia Pacific Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

Rest of Asia Pacific Asparagus Market Size Outlook by Type, 2021- 2032

Rest of Asia Pacific Asparagus Market Size Outlook by Application, 2021- 2032

Rest of Asia Pacific Asparagus Market Size Outlook by End-User, 2021- 2032

27. Brazil Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

Brazil Asparagus Market Size Outlook by Type, 2021- 2032

Brazil Asparagus Market Size Outlook by Application, 2021- 2032

Brazil Asparagus Market Size Outlook by End-User, 2021- 2032

28. Argentina Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

Argentina Asparagus Market Size Outlook by Type, 2021- 2032

Argentina Asparagus Market Size Outlook by Application, 2021- 2032

Argentina Asparagus Market Size Outlook by End-User, 2021- 2032

29. Rest of South America Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

Rest of South America Asparagus Market Size Outlook by Type, 2021- 2032

Rest of South America Asparagus Market Size Outlook by Application, 2021- 2032

Rest of South America Asparagus Market Size Outlook by End-User, 2021- 2032

30. United Arab Emirates Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

United Arab Emirates Asparagus Market Size Outlook by Type, 2021- 2032

United Arab Emirates Asparagus Market Size Outlook by Application, 2021- 2032

United Arab Emirates Asparagus Market Size Outlook by End-User, 2021- 2032

31. Saudi Arabia Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

Saudi Arabia Asparagus Market Size Outlook by Type, 2021- 2032

Saudi Arabia Asparagus Market Size Outlook by Application, 2021- 2032

Saudi Arabia Asparagus Market Size Outlook by End-User, 2021- 2032

32. Rest of Middle East Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

Rest of Middle East Asparagus Market Size Outlook by Type, 2021- 2032

Rest of Middle East Asparagus Market Size Outlook by Application, 2021- 2032

Rest of Middle East Asparagus Market Size Outlook by End-User, 2021- 2032

33. South Africa Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

South Africa Asparagus Market Size Outlook by Type, 2021- 2032

South Africa Asparagus Market Size Outlook by Application, 2021- 2032

South Africa Asparagus Market Size Outlook by End-User, 2021- 2032

34. Rest of Africa Asparagus Market Analysis and Outlook, 2021- 2032

Key Statistics

Rest of Africa Asparagus Market Size Outlook by Type, 2021- 2032

Rest of Africa Asparagus Market Size Outlook by Application, 2021- 2032

Rest of Africa Asparagus Market Size Outlook by End-User, 2021- 2032

35. Key Companies

Market Share Analysis

• Altar Produce
• Walker Plants
• Limgroup B.V.
• Jersey Asparagus Farms
• Greek Asparagus Company
• Cutter Asparagus Seed
• Thiermann GmbH & Co KG
• Planta Trujillo - Danper Trujillo S.A.C.
• California Asparagus Seed
• Transplants Inc.
• Südwestdeutsche Saatzucht

Company Benchmarking

SWOT Analysis

 

36. Recent Market Developments

 

Appendix

Looking Ahead

Research Methodology

Legal Disclaimer

Asparagus Market Segmentation

Type

• Fresh Asparagus
• Canned Asparagus
• Frozen Asparagus

Product

• Green
• White
• Purple

Sales Channel

• Supermarkets and Hypermarkets
• Convenience and Specialty Stores
• E-Commerce

Countries Analyzed

• North America (US, Canada, Mexico)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
• Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
• South America (Brazil, Argentina, Rest of South America)
• Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)