General Mills, Inc - Company Profile
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COMPANY INFORMATION |
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Company Legal Name |
General Mills, Inc. |
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Year of Establishment |
1928 |
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Business Lines |
Retail food seller |
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Geographical Presence |
Worldwide |
General Mills Inc. is a leading global manufacturer and marketer of branded consumer foods sold through retail stores. It is also a leading supplier of branded and unbranded food products to the North American food service and commercial baking industries.
The company also manufactures and markets in the wholesome natural pet food category. General Mills manufactures its products in 13 countries and markets them in more than 100 countries.
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CURRENT DATA |
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Net Sales (2019) |
17.62 billion USD |
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Net Income (2019) |
2.18 billion USD |
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CEO of the Board |
Jeffrey Harmening |
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Employee Count |
35,000 |
Key brands: Nature Valley, Betty Crocker, Annie's organic snacks, Häagen-Dazs, Cheerios – Pillsbury, and many more.
The company manages and reviews the financial results of our business under five operating segments: North America Retail; Convenience Stores & Foodservice; Europe & Australia; Asia & Latin America; and Pet.
The company business is focused on the following large, global categories: snacks, including grain, fruit, and savory snacks, nutrition bars, and frozen hot snacks; ready-to-eat cereal; convenient meals, including meal kits, ethnic meals, pizza, soup, side dish mixes, frozen breakfast, and frozen entrees; yogurt; wholesome natural pet food; super-premium ice cream; baking mixes and ingredients; and refrigerated and frozen dough.
General Mills‘s Cereal Partners Worldwide (CPW) joint venture with Nestlé S.A. (Nestlé) competes in the ready-to-eat cereal category in markets outside North America, and the Häagen-Dazs Japan, Inc. (HDJ) joint venture competes in the super-premium ice cream category in Japan.
During fiscal 2020, Walmart Inc. and its affiliates (Walmart) accounted for 21 percent of our consolidated net sales and 30 percent of net sales of our North America Retail segment. No other customer accounted for 10 percent or more of our consolidated net sales.
The research and development team focuses on the new product development, product improvement, process design and improvement, packaging, and exploratory research in new business and technology areas. Research and development expenditures were $224 million in fiscal 2020 and $222 million in fiscal 2019.
Key Trademarks: Annie’s, Betty Crocker, Bisquick, Blue Buffalo, Blue Basics, Blue Freedom, Blue Wilderness, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, EPIC, Fiber One, Food Should Taste Good, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto’s, Go-Gurt, Gold Medal, Golden Grahams, Häagen-Dazs, Helpers, Jus-Rol, Kitano, Kix, Lärabar, Latina, Liberté, Lucky Charms, Muir Glen, Nature Valley, Oatmeal Crisp, Old El Paso, Oui, Pillsbury, Progresso, Raisin Nut Bran, Total, Totino’s, Trix, Wanchai Ferry, Wheaties, Yoki, and Yoplait.
The company was founded by Cadwallader C. Washburn in 1866 and is headquartered in Minneapolis, MN.
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CONTACT INFORMATION |
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Phone Number |
1-800-248-7310, 1 763 764 7600 |
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Fax Number |
1 763 764 8330 |
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Site URL |
www.generalmills.com |